Start An Online Clothing Business - Business Ideas

Updated: September 16th, 2022
Start An Online Clothing Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Starting an online clothing business is an exciting and promising venture. The concept is simple: create an online platform where customers can browse, purchase, and receive their fashion items directly to their doorstep. The beauty of an online clothing business is that you don't have to worry about the overhead costs associated with a physical store, and you can reach a broader customer base.

However, running a successful online clothing business takes more than just setting up a website and listing products. Here are a few tips to ensure your business thrives:

  • Find your niche: The fashion industry is vast, and it’s essential to find your niche and target market. Identify what type of clothing you want to sell and to whom. For example, if you’re passionate about sustainable fashion, you can focus on selling eco-friendly clothing for the eco-conscious consumer.

  • Build a strong brand: Your brand is your business’s identity, and it’s crucial to create a strong brand that resonates with your target market. Choose a catchy and memorable business name, and create a consistent visual identity across all platforms, including your website, social media, and packaging.

  • Invest in excellent product photography: The quality of your product photography can make or break your business. People can’t touch or try on clothes online, so the photos are their only reference. Invest in professional photography to showcase your products in the best light possible.

  • Prioritize customer service: Good customer service is vital to building customer trust and loyalty. Respond quickly to customer inquiries, and make it easy for them to contact you. Offer free returns, and consider offering a loyalty program to keep your customers returning.

  • Stay on top of trends: The fashion industry is ever-evolving, and it’s crucial to stay on top of the latest trends. Keep an eye on what’s popular and what's coming next, and consider incorporating trendy items into your product offerings.

Starting an online clothing business may seem daunting, but it’s an exciting and fulfilling venture. By finding your niche, building a solid brand, investing in excellent product photography, prioritizing customer service, and staying on top of trends, you’ll be well on your way to running a successful and lucrative online clothing business.

Starting an online clothing business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell clothing, or selling clothing online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
$4.25T
starting costs
$13.7K
gross margin
40%
time to build
210 days

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Inventory Expenses

$350

$14,750

Software Expenses

$150

$2,794

Website Costs

$13

$215

Advertising & Marketing Costs

$0

$2,450

Total Startup Costs

$513

$27,209

Successful Businesses

Business URL Rank

MealSurfers

facebook.com

7

Free Website Builder For Your Business

business.site

885

AJIO

ajio.com

2,175

italist, ALWAYS LIKE A SALE

italist.com

2,407

Zumiez

zumiez.com

3,295

thredUP

thredup.com

9,038

Under Armour

underarmour.com/

9,213

Access Denied

shop.com

11,870

Everlane

everlane.com/

12,203

Venus

venus.com

20,090

Vuori Clothing

vuoriclothing.com

25,389

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Little startup costs required

The cost to start a online clothing business costs significantly less money than most businesses, ranging anywhere from 12 to 27,209.

Rewarding work

Starting a online clothing business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Traffic to your website

A online clothing business gives people a reason to visit your website and to keep coming back to you!

Cons Description

Crowded Space

Competition is high when it comes to your online clothing business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Finding The Right Supplier

Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.

Security Issues

With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road.

Lack of benefits

With a online clothing business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.

Isolation

Often times, as a online clothing business, you typically work alone and do not have much face-to-face interaction with other team members.

Taxes

As a online clothing business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

    Learn more about social media advertising ➜