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16 Content Strategist Success Stories [2023]

16 Content Strategist Success Stories [2023]
Become A Content Strategist

A content strategist business is a business that helps companies and organizations create and implement a content strategy that aligns with their business goals and objectives. This includes researching and identifying the target audience, determining the types of content that will be most effective in reaching that audience, and creating a plan for creating, distributing, and measuring the impact of the content.

Running a successful content strategist business involves several key skills and strategies. First and foremost, it requires a deep understanding of the target audience and what types of content will be most effective in reaching and engaging them. This involves conducting market research, analyzing data, and staying up to date on industry trends and best practices.

In addition, it’s essential to have strong communication and collaboration skills, as content strategists often work closely with other members of an organization, including marketing and sales teams, to ensure that the content is aligned with overall business goals and objectives.

Finally, it’s essential to be organized and have strong project management skills, as content strategists often juggle multiple projects and deadlines simultaneously. By staying on top of tasks and delivering high-quality work on time, content strategists can build a strong reputation and secure long-term contracts with clients.

Here are some real life success stories of starting a content strategist:

1. The Content Direction Agency ($288K/year)

Lacy Boggs (from Denver, CO, USA) started The Content Direction Agency about 12 years ago.

Revenue
$24K / month
Team
1 founders / 1 employees

Case Study

Hey, I’m Lacy and I’m a content strategist, author of the bestselling Kindle ebook Make a Killing With Content, and the Director of The Content Direction Agency. We specialize in done-for-you content strategy and writing retainers for the content between launches or promotions that helps businesses grow, nurture, and prime their audience to say “hell yes!” before they ever see the offer.

Over the past 9 years, we’ve helped hundreds of business owners create bespoke content strategies to consistently drive quality traffic to websites, increase monthly email leads by 300% or more, improve search engine rankings, enroll dozens of clients per month into membership programs, support multi-six figure launches, and drive millions of views of our articles.

i-make-300k-year-with-a-team-of-ghostwriters-that-create-content-for-brands

2. With Content ($360K/year)

Daniel Tay (from Singapore) started With Content over 5 years ago.

Revenue
$30K / month
Team
2 founders / 8 employees

Case Study

Hi! I’m Daniel Tay, co-founder, and managing director at With Content, a content marketing agency based on the sunny island of Singapore. We help B2B tech companies develop content marketing strategies to attract, engage, and convert potential customers sustainably.

We also run a weekly newsletter, Deeper, that provides an in-depth analysis of the biggest happenings and trends in Southeast Asian tech, and their impact on society (i.e., me and you). Several of our subscribers have told us how much they look forward to reading it every Friday, so we’re converting Deeper into a full-fledged publication. Stay tuned!

i-make-360k-year-creating-content-for-b2b-tech-companies

Learn more about starting a content strategist:

Where to start?

-> How much does it cost to start a content strategist?
-> Pros and cons of a content strategist

Need inspiration?

-> Examples of established content strategist
-> Marketing ideas for a content strategist

Other resources

4. Flying V Group ($3M/year)

Robb Fahrion (from Irvine, California, USA) started Flying V Group over 7 years ago.

Revenue
$250K / month
Team
3 founders / 16 employees

Case Study

Hi there, my name is Robb Fahrion and I am the Co-Founder and Partner of Flying V Group, a digital marketing and advertising company located. We service clients all across the globe and help them grow their business through the power of the internet. My passion is for business and there is nothing more rewarding than helping others grow their businesses and share in their successes.

Today, Flying V Group employs 12 people, has worked with over 300 clients, operates internationally, and is on pace to double revenue for the second year in a row. Crazy to think about being here when my brother and I both got up and quit our corporate jobs and put $5k into the project to get us started!

these-brothers-quit-their-jobs-started-a-3m-year-digital-marketing-agency

5. Socialbuzzhive ($96K/year)

Emily Allard (from Fort Lauderdale, FL, USA) started Socialbuzzhive over 5 years ago.

Revenue
$8K / month
Team
1 founders / 1 employees

Case Study

I’m Emily Standley, a nationally published content creator and digital marketing strategist based in South Florida. I’m the spearhead behind the popular digital marketing blog Socialbuzzhive!

I started my blog from home with zero followers, and it has grown to a community of over 4 million. Through a combination of affiliate marketing, advertising, digital courses, and product reviews, the blog earns over $8,000 monthly.

how-i-started-a-96k-year-digital-consultancy-business-as-a-single-mother

6. Embarque.io: On-demand content marketing services ($300K/year)

Julian founded Embarque, a productized agency for premium content that converts. They've worked with hyper-growth startups and they're making +$12,000 MRR.

Revenue
$25K / month

Case Study

Julian founded Embarque, a productized agency for premium content that converts. They've worked with hyper-growth startups and they're making +$12,000 MRR.

7. Content Snare ($120K/year)

James built Content Snare, a tool to help agencies get content from their clients. They validated it with a simple landing page and built it in 6 months.

Revenue
$10K / month

Case Study

James built Content Snare, a tool to help agencies get content from their clients. They validated it with a simple landing page and built it in 6 months.

8. Content-Whale Private Limited ($514K/year)

Vaibhav Kishnani (from Mumbai, Maharashtra, India) started Content-Whale Private Limited almost 6 years ago.

Revenue
$42.9K / month
Team
4 founders / 30 employees

Case Study

I'm Vaibhav Kishnani, an engineer but a passionate writer by profession. I established Content-Whale in 2017 when I was in my third year of engineering. Going by the maxim that quality writing is everything, Content-Whale caters to 42 different content types that form the backstory of every company’s digital presence and marketing efforts.

I started this content agency with a mere sum of Rs. 2,500. Today, we have drawn a revenue turnover of Rs. 4 Crores! In my opinion, it is not individual progress. Instead, a start-up is about connecting with the right individuals at the right time, who keep the show running ahead with their strife for perfection.

how-we-started-a-514k-year-content-curation-agency-with-just-35-from-india

9. Novus Digital Ltd ($480K/year)

Alex Robinson (from Northampton, UK) started Novus Digital Ltd almost 4 years ago.

Revenue
$40K / month
Team
1 founders / 11 employees

Case Study

Hi, my name’s Alex and I’m the founder of Novus Digital. We’re an SEO agency with a twist, meaning that rather than bamboozling clients with buzzwords, our campaigns are all about delivering measurable return on investment.

We’re currently a team of 8, with ambitious growth plans for 2022. Currently generating $20,000 per month, we’re currently deliberately running on below target profit margins. The goal for this was to build the strongest possible foundation in terms of team and processes in order to allow us to grow exponentially, whilst minimising the operational pains that come with this.

i-bootstrapped-a-240k-year-seo-agency-from-uk

10. Draft.dev ($1.08M/year)

Karl Hughes (from Chicago, IL, USA) started Draft.dev about 3 years ago.

Revenue
$90K / month
Team
1 founders / 6 employees

Case Study

My name is Karl, and I’m the founder of Draft. After almost a decade leading engineering teams at venture-funded startups, I decided it was time to leap into entrepreneurship. Draft is a productized service that provides technical content to software engineering blogs on a subscription basis.

August is my third month running the business and first month full-time, and I’m on track to bring in $10,000 in (mostly) recurring revenue this month. The business isn’t going to replace my salary as a CTO right away, but the freedom of running my own business has given me a lot of freedom to stretch my creative muscles and spend time with my family.

how-i-started-an-8k-month-technical-content-marketing-agency

11. Influence Podium ($480K/year)

Marti Sanchez (from Charlotte) started Influence Podium over 3 years ago.

Revenue
$40K / month
Team
1 founders / 6 employees

Case Study

Hey! My name is Marti Sanchez and I am the CEO of Influence Podium. We help B2B CEOs get placed on podcasts their target audience listens to and repurposes those episodes into LinkedIn or Twitter content to grow their personal brand and drive inbound.

We just crossed $30k MRR and are looking to hit seven figures by the end of the year. We’re a young company in our 3rd year in business, and completely self-funded.

how-i-started-a-30k-month-personal-branding-content-service-for-b2b-ceos

12. CopySmiths ($480K/year)

Katrina McKinnon (from Sydney) started CopySmiths about 3 years ago.

Revenue
$40K / month
Team
1 founders / 7 employees

Case Study

It wouldn’t have been possible if I hadn’t read a particular book that utterly changed my business life.

how-i-started-a-content-creation-company-that-makes-40k-month

13. Wizard of Content ($1.08M/year)

People out there will pay for your skills, you just have to find them. One person who’s done an excellent job of finding them over the last 9 months or so is Georgia Austin from WizardOfContent.com. Georgia took her skill of writing, and despite a crowded world of other writers out there, did over…

Georgia Austin (from New York, NY, USA) started Wizard of Content over 2 years ago.

Revenue
$90K / month
Team
1 founders / 24 employees

Case Study
  • Georgia Austin is the founder of WizardOfContent.com.
  • She's done over $500k worth of work through the Fiverr platform in one year.
  • In this case study, Georgia shares her top tips for getting started on Fiverr and quickly gaining traction.

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14. The Happy Beavers ($480K/year)

Luka Karsten Breitig (from Tallinn, Estland) started The Happy Beavers over 5 years ago.

Revenue
$40K / month
Team
1 founders / 10 employees

Case Study

We started with just me as a freelance translator, and now we have 10 full-time employees and around 150 freelancers who work for my company The Happy Beavers regularly. We have specialized in larger clients who want to implement SEO investments through content creation. In these cases, we advise on the strategic planning, create the guidelines for implementation and then sometimes create hundreds of texts in a short period with which the client can be expected to rank highly. With this approach, we have already had many partners from start-ups to Silicon Valley companies, and this year we are placing particular emphasis on growth in our business.

Now we have 10 full-time employees and are actively looking for more, than 150 freelancers and professional service businesses with a lot of growth potential.

from-upwork-freelancer-to-building-40k-month-content-business

15. Lead Comet ($96K/year)

James De Roche (from Sheridan, WY, USA) started Lead Comet 9 months ago.

Revenue
$8K / month
Team
1 founders / 2 employees

Case Study

I’m James De Roche, the founder of Lead Comet. We’re an SEO agency that caters specifically to B2B organizations without the retainer marketing agencies typically require. Instead, we use sprints to rapidly deliver results that drive revenue from organic searches.

this-former-teacher-started-an-8k-month-seo-agency-for-b2b-companies

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