5 Consumer Goods Company Success Stories [2024]

Updated: November 19th, 2023
Start A Consumer Goods Company

Here are some real life success stories of starting a consumer goods company:

1. Auric ($3.6M/year)

After a backbone fracture led him to explore yoga and Ayurveda, the founder of Auric had a lightbulb moment to make Ayurveda more convenient and aspirational for others. With a background in consumer brands from his time at Unilever, he launched Auric as a beauty and wellness brand based on Ayurveda, creating 100% natural and low-calorie beverages that offer visible benefits. With already selling 150k bottles monthly, the future looks bright for Auric as they aim to penetrate more consumers in India, the US, and the UK.

How much they make: $3.6M/year
How much did it cost to start: $500K
Current team size: 9

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How I Started A $100K/Month Ayurveda Beauty And Wellness Beverage

A beauty and wellness brand based on Ayurveda, Auric, is making 150,000 sales per month after launching in September 2018 and is currently 95% bootstrapped, with the company focusing on social media and D2C strategies and driving traffic to its website to understand its end consumer.

About
Deepak started Auric about 6 years ago
Revenue
Deepak grew the business to $300K/month
Costs
It cost Deepak $500000 to start the business
Read by 8,727 founders

2. Vitafive ($3M/year)

Nik Hall, the founder of Vitafive, came up with the idea for a custom vitamin pack business while studying entrepreneurial management and finance at Texas Christian University. Inspired by the success of Dollar Shave Club, Hall and his business partner initially launched a direct-to-consumer custom gummy vitamin pouch business. After overcoming early challenges and refining their marketing strategy, Vitafive has now expanded its product line and secured partnerships with major retailers, projecting to reach $3 million in revenue in 2021.

How much they make: $3M/year
How much did it cost to start: $200K
Current team size: 3

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We Started Our Gummy Vitamin Packs In College And Now Earn $3M/Year

Vitafive, a direct-to-consumer custom gummy vitamin pouch business founded by 21-year-old Nik Hall and his business partner, Garret, reached a seven-figure business and will earn $3m in revenue in 2021, despite starting with only 31 orders after launch, with a focus on Facebook and Instagram marketing, and expanding into retail with eco-friendly packaging.

About
Nik started Vitafive about 9 years ago
Revenue
Nik grew the business to $250K/month
Costs
It cost Nik $199999 to start the business
Read by 4,015 founders

So... can you actually make money with a consumer goods company?

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3. Spinster Sisters Co. ($1.5M/year)

spinsterproducts.com" style="color:blue"> via Amazon, and we sell internationally. We are in natural grocery and mass grocery, we are in spas and boutiques, and we are in gift shops and hotel spas. You almost have to give all channels a shot, to try to drive growth, brand recognition, and new sales. We have a strong social media presence, especially on Instagram, and we engage with our customers through newsletters and promotions. Additionally, we prioritize customer service and aim to provide a personalized and positive experience for each customer.

How much they make: $1.5M/year
How much did it cost to start: $1K
Current team size: 10

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From Making Soap In My Basement To Building A $1.3M/Year Business

Spinster Sisters Co, a natural skin and personal care company that manufactures premium quality products, went from making soap in a basement to a $1.5 million/year business, boasting 18 employees, 2100 stores across the US and expansion into Canada, seeing massive growth potential in its sales funnel and achieving a record sales week, with a robust direct-to-consumer business (24% of sales) that's grown organically until this year.

About
Kelly started Spinster Sisters Co. over 11 years ago
Revenue
Kelly grew the business to $125K/month
Costs
It cost Kelly $1000 to start the business
Read by 4,570 founders