8 Children's Footwear Brand Success Stories [2023]

Updated: November 19th, 2023
Start A Children's Footwear Brand

Here are some real life success stories of starting a children's footwear brand:

1. Stonz ($3M/year)

Lisa Will, the founder of Stonz, came up with the idea for her baby and children vegan footwear brand after experiencing difficulties keeping her son's shoes on during outdoor adventures. Recognizing the need for stay-on footwear for kids, she collaborated with a friend to create the Stonz bootie, which quickly gained traction and secured 10 retail accounts after its introduction at a tradeshow in 2004. Determined to expand their reach, Lisa hit the road after work and on weekends to personally pitch the product to retailers.

How much they make: $3M/year
How much did it cost to start: $150K
Current team size: 7

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How I Started A $185K/Month Baby And Children Vegan Footwear Brand

Stonz is a baby and children vegan footwear and accessories brand founded by Lisa Will, which started in 2004 and became a multimillion-dollar company with over 500 retail accounts, generating $185k in monthly sales.

About
Lisa started Stonz over 19 years ago
Revenue
Lisa grew the business to $250K/month
Costs
It cost Lisa $150000 to start the business

2. zapato FEROZ ($6M/year)

In this case study, Lau GarcΓ­a, a shoemaker by trade, came up with the idea for Zapato FEROZ when she couldn't find suitable footwear for her baby. She wanted to create comfortable, natural shoes that would promote healthy foot development. With the brand's focus on quality and customer satisfaction, Zapato FEROZ has experienced incredible growth, increasing their monthly revenue from $900-1000 to $60k in just two years.

How much they make: $6M/year
How much did it cost to start: $10K
Current team size: 6

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How We Created A $65K/Month Healthy Children's Footwear Brand That Sells Almost Everything On Launch Day

Zapato FEROZ is a thriving children's footwear company whose sales have grown exponentially to reach $60,000 per month in the last 12 months, with 80% of sales made directly through their website, due to their dedication to producing the highest quality, healthy shoes for babies and children.

About
Laura started zapato FEROZ over 7 years ago
Revenue
Laura grew the business to $500K/month
Costs
It cost Laura $10000 to start the business

So... can you actually make money with a children's footwear brand?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. The Official Jellycat Site

Jellycat.com is the official home of whacky and wonderful soft toys from the world of Jellycat! Explore our specific collection for the US which our perfect for babies, children and the young at heart!

  • Website traffic: 480K/month
  • Business rank: #16.8K

Check out their full website ➜

So... can you actually make money with a children's footwear brand?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Famous Footwear

  • Website traffic: 6.32M/month
  • Business rank: #24.5K

Check out their full website ➜

8. Dungarees

Carhartt & Other Work Clothing Available at the Lowest Prices Guaranteed. Free Shipping On Orders Over $55 - Shop Now!

  • Website traffic: 740K/month
  • Business rank: #37.9K

Check out their full website ➜