25 Career Coaching Business Success Stories [2024]

Updated: November 19th, 2023
Start A Career Coaching Business

A career coaching business involves providing personalized guidance, support, and strategy services to help clients navigate professional transitions and growth opportunities.

As a career coach, you design custom sessions to assist with resume building, interview prep, and workplace advancement goals tailored to each client’s aspirations.

With flexibility for in-person or virtual meetings, building a client base lets you empower breakthroughs through specialized advice and accountability.

Launching a coaching practice can be a great opportunity for those with speaking talents and human resources expertise to monetize their natural motivational abilities while setting their own schedule.

Here are some real life success stories of starting a career coaching business:

1. Wall Street Oasis ($2.4M/year)

Patrick Curtis, the founder of Wall Street Oasis, came up with the idea for his business after experiencing a career setback in the finance industry. After being fired and blackballed from private equity in Boston, Curtis recognized the importance of building a strong network and decided to create a community for young finance professionals. With a focus on providing entertaining and educational content, Wall Street Oasis has grown to attract over 100 million visitors and generate $140k in monthly revenue.

How much they make: $2.4M/year
Current team size: 10

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From Getting Fired At 24 To Growing A $140K/Month Online Community

Wall Street Oasis, the largest online community focused on careers in finance, has over 100 million visitors during its 14-year history and is currently receiving over 2 million visits per month, offering interview courses and mentorship services, in addition to building and investing in a thriving online community.

About
Patrick started Wall Street Oasis almost 18 years ago
Revenue
Patrick grew the business to $200K/month
Read by 20,818 founders

2. Cultivated Culture ($240K/year)

Austin Belcak came up with the idea for Cultivated Culture after struggling to find a job in tech. He realized that the traditional job search process was broken and decided to create his own system based on building relationships with hiring managers and adding value. After using these strategies to successfully land job offers from Google, Microsoft, and Twitter, Belcak wrote an article detailing his process, which gained 60,000 views in the first month and inspired him to start Cultivated Culture.

How much they make: $240K/year
Current team size: 1

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How I Built A Business Helping People Land Their Dream Jobs

Austin Belcak's Cultivated Culture teaches people how to land jobs at top tech companies, with 50,000+ graduates having landed roles at Google, Microsoft, and other leading firms.

About
Austin started Cultivated Culture about 8 years ago
Revenue
Austin grew the business to $20K/month
Read by 11,116 founders

So... can you actually make money with a career coaching business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. Screw The Cubicle ($120K/year)

Lydia Lee started Screw The Cubicle as a blog to document her own transition from employee to entrepreneur. After receiving a message from a reader asking about coaching services, she decided to explore coaching as a way to help others navigate career transitions. Through beta testing and refining her coaching process, Lydia was able to create self-guided courses and build a successful business, generating approximately $10,000 per month in revenue.

How much they make: $120K/year
How much did it cost to start: $1K
Current team size: 1

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How I Started A $10K/Month Career Transition Coaching Business

Screw The Cubicle's Lydia Lee started a location-independent coaching business that generates an average monthly revenue of $10,000, helping corporate professionals transition to independent careers by offering self-guided courses and personalized coaching programs.

About
Lydia started Screw The Cubicle over 9 years ago
Revenue
Lydia grew the business to $10K/month
Costs
It cost Lydia $1000 to start the business
Read by 9,016 founders

4. CareerMetis.com ($36K/year)

Nissar Ahamed, the founder of CareerMetis.com, started the business after experiencing the challenges and successes of his own job search and career journey. After successfully navigating the corporate world and sharing his strategies with friends and family, he decided to start a blog to share his career advice with a wider audience. Since its launch in 2015, CareerMetis.com has grown to publish thousands of articles and generate an average monthly revenue of $1,000, all while being run as a part-time side hustle by Nissar.

How much they make: $36K/year
How much did it cost to start: $100
Current team size: 1

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How I Started A $1.5K/Month Blog About Career Advice

CareerMetis.com is a successful online publication geared towards freelancers and job seekers, boasting 1300 unique contributors, close to 3000+ pieces of content published and a monthly revenue of $1000.

About
Nissar started CareerMetis.com almost 9 years ago
Revenue
Nissar grew the business to $3K/month
Costs
It cost Nissar $100 to start the business
Read by 7,160 founders

So... can you actually make money with a career coaching business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. GenM ($6M/year)

How much they make: $6M/year
Current team size:

Growing a $49/Month Digital Marketing Internships System

Founder builds platform to solve hiring problems and provide training for students, resulting in over 30,000 users, 150,000 job applications and $1 million in funding.

Revenue
They grew the business to $500K/month
Read by 477 founders

6. FVA Business Consultancy ($12K/year)

Julmar Grace Locsin, founder of Filipino Virtual Assistance, came up with the idea after experiencing the challenges of transitioning from office jobs to freelancing. Recognizing the potential for freelancing to improve the lives of individuals and families, Locsin and her husband launched FVA to provide training, coaching, and services to empower freelancers. Since its inception, FVA has trained over 25,000 students and aims to become the top online academy in the world.

How much they make: $12K/year
How much did it cost to start: $500
Current team size: 14

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On Starting A Business Training Virtual Assistants

Filipino Virtual Assistance by FVA Business Consultancy, founded by Julmar Grace Locsin, offers online and offline training to empower marketers, enable businesses, and equip freelancers which has trained 25,000 students from their 31 courses, has 16 coaches assigned from different territories, and fifteen in the FVA team for global digital leadership that will impact the world through digitalization, one life at a time.

Revenue
Julmar grew the business to $1K/month
Costs
It cost Julmar $500 to start the business
Read by 7,557 founders

So... can you actually make money with a career coaching business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

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9. BrainSpace Optimized ($240K/year)

How much they make: $240K/year
Current team size: 3

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One Year From Now with Hailey Thomas

This case study highlights the journey of a corporate worker turned entrepreneur offering business strategy and mindset coaching to first-generation entrepreneurs through an ongoing program called "One Year From Now."

About
They started BrainSpace Optimized about 7 years ago
Revenue
They grew the business to $20K/month
Read by 743 founders

10. Catalyst Growth Advisors ($240K/year)

Bill Flynn, a serial entrepreneur and former VP and GM of a division of a $100MM IT services company, came up with the idea for his business coaching venture after successfully leading a turnaround during the 2008 financial crisis. He realized his passion for teaching and guiding others to achieve growth and impact, leading him to start Catalyst Growth Advisors. With his revenue doubling every year and a book published, Flynn has positioned himself as an expert in helping business owners predict and plan for the future.

How much they make: $240K/year
How much did it cost to start: $0
Current team size: 1

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How I Generate $32K/Month As A Business Coach

Bill Flynn's coaching business, Catalyst Growth Advisors, has doubled its revenue every year since starting (until COVID), with Flynn earning $250k last year and set to reach a seven-figure practice within three years through his focus on being exceptional and providing like-minded, thoughtful content.

About
Bill started Catalyst Growth Advisors almost 8 years ago
Revenue
Bill grew the business to $20K/month
Read by 6,356 founders

11. Social Media Manager Society ($240K/year)

In her previous career as a social media manager, Amanda Shepherd developed a strong reputation in her niche and realized there was a gap in the market for aspiring social media managers who needed guidance on starting their own businesses. After conducting extensive market research, Amanda created the Social Media Manager Society, offering a program that teaches women how to run successful social media businesses. In just one year, she made nearly $100,000 while working an average of four hours per day, and continues to attract new students to her program.

How much they make: $240K/year
How much did it cost to start: $0
Current team size: 1

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How I Started A $7.5K/Month Social Media Consulting And Training Business

A social media manager turned entrepreneur created a program that has brought in almost $100,000 in one year, designed to teach women how to run successful social media businesses in less than 30 days.  

About
Amanda started Social Media Manager Society over 3 years ago
Revenue
Amanda grew the business to $20K/month
Read by 6,557 founders

12. Loopcv ($180K/year)

George Avgenakis, the founder of Loopcv, came up with the idea for his business when he was struggling to find a job while pursuing his master's thesis in Belgium. He noticed a lack of tools for job seekers and decided to create a platform that would automate the job search process. His idea gained traction on Reddit and he quickly found co-founders to help bring it to life. Loopcv now offers solutions for job seekers, bootcamps, universities, career coaches, developers, recruiters, job boards, and more. The business is growing at a rate of 15% MoM and continues to improve its offerings for businesses supporting job seekers.

How much they make: $180K/year
How much did it cost to start: $200
Current team size: 2

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How I Validated My Idea On Reddit And Built A $180K/Year Job Search Automation Platform

Loopcv is a job search automation platform experiencing 15% monthly growth, offering solutions for bootcamps, universities, career coaches, developers, recruitment companies, job boards, affiliates, and companies looking to perform internal restructuring.

About
George started Loopcv over 3 years ago
Revenue
George grew the business to $15K/month
Costs
It cost George $200 to start the business
Read by 9,433 founders

13. Instamentor ($120K/year)

Leon Wei, the founder of instamentor, came up with the idea for his business after experiencing issues with LinkedIn's career coaching platform. He realized that there was a demand for personalized job interview coaching and career consulting, so he created instamentor to connect young professionals and fresh college graduates with experienced industry mentors. Since its launch in January 2021, instamentor has helped hundreds of customers land their dream job offers and has reached an annual revenue of $120K.

How much they make: $120K/year
How much did it cost to start: $0
Current team size: 1

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Left My 7-Figure Job At Apple To Start My Career Consultation Business [$10K/Month]

instamentor is a job interview coaching platform launched in Jan 2021 with $120K annual revenue, helping young professionals and fresh college graduates break into the tech industry by offering 1:1 paid coaching sessions with experienced industry mentors and career consulting.

About
Leon started Instamentor about 3 years ago
Revenue
Leon grew the business to $10K/month
Read by 2,420 founders

14. Scomy LLC ($12K/year)

Naisa Scott, co-founder of MentorDial, came up with the idea for the platform after realizing the importance of having a mentor throughout his entrepreneurial journey. After selling his first company and seeing success with subsequent ventures, Naisa wanted to give back and help others by providing a platform where professionals and entrepreneurs could connect with top-level mentors in their industries. Since launching six months ago, MentorDial has helped thousands of entrepreneurs and professionals achieve their goals and continues to grow with over 1000 bookings per month.

How much they make: $12K/year
How much did it cost to start: $500
Current team size: 0

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How We Built A Mentorship Platform That Has Helped Thousands Of Entrepreneurs And Professionals

MentorDial, a six-month-old platform connecting entrepreneurs with top-level professionals from leading companies globally, has helped thousands of entrepreneurs scale their businesses, raise money, and grow their team while landing jobs or growing their skills, with 1000 bookings per month, 150+ top mentors from companies like Amazon and Google, while bootstrapping business for now and soon transitioning to a freemium model to grow community.

About
Weina started Scomy LLC about 2 years ago
Revenue
Weina grew the business to $1K/month
Costs
It cost Weina $500 to start the business
Read by 2,051 founders

15. Trey Cockrum ($101K/year)

How much they make: $101K/year
Current team size:

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I made $5.6k my first 20 DAYS selling ONLINE COURSES

Learn how Trey Cockrum made $5.6k in his first 20 days selling online courses through his 3-step online coaching business that helps people discover what expertise they have and what products or services they can sell.

Revenue
They grew the business to $8.4K/month
Read by 742 founders

16. Inner Beauty Bybel ($240K/year)

How much they make: $240K/year
Current team size:

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How Amanda Built Her Dream Business on The Side of Her Full-Time Job
About
They started Inner Beauty Bybel about 5 years ago
Revenue
They grew the business to $20K/month
Read by 626 founders

17. Metamorphosis Group ($132K/year)

Danica Octa, the founder of Metamorphosis Group, was inspired by her own experiences of not receiving the support she needed throughout her academic life. After encountering life coaching, she realized the power of helping others build confidence and skills for their careers. This led her to start Metamorphosis Group, initially offering resume building and interview coaching, and later expanding to a career coaching program called CHECKPOINT for Job Seekers.

How much they make: $132K/year
How much did it cost to start: $500
Current team size: 5

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How I Started A $132K/Year Tech-Enabled Career Coaching Company

Filipino entrepreneur Danica Octa built her coaching business, Metamorphosis Group, from scratch and now offers a 3-month career coaching program to over 15,000 individuals as well as an internship program, virtual career fairs, and a variety of payment schemes to attract and retain clients.

About
Danica started Metamorphosis Group over 1 year ago
Revenue
Danica grew the business to $11K/month
Costs
It cost Danica $500 to start the business
Read by 1,755 founders

18. Blue Sky Coaching ($72K/year)

Carly Kay, the founder of Blue Sky Coaching, came up with the idea to start her coaching practice after receiving a coaching session at work, which sparked her interest in people development. After going through a certification program and experiencing personal and professional growth, Carly decided to leave her corporate job and start her own coaching business. The Covid-19 pandemic actually turned out to be a blessing in disguise for her, as it allowed her to offer coaching sessions online and reach a wider audience.

How much they make: $72K/year
How much did it cost to start: $1.5K
Current team size: 0

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Leaving The Corporate World To Start A $40K/Year Coaching Business

Blue Sky Coaching is a personal and professional coaching practice that launched in March 2020 and has built a sustainable business through consistency in branding, nurturing relationships, and offering effective coaching services in areas such as agile working and employee engagement.

About
Carly started Blue Sky Coaching about 4 years ago
Revenue
Carly grew the business to $6K/month
Costs
It cost Carly $1500 to start the business
Read by 1,402 founders

19. MentorCruise ($480K/year)

Dominic Monn came up with the idea for MentorCruise while facing the challenge of finding a mentor during his own career development. He realized that mentorship was a major problem for many professionals, so he built a coaching marketplace where career professionals could turn their knowledge into a marketable coaching business and mentees could easily find a mentor. Despite the challenges of building the platform while balancing his studies and a full-time job, MentorCruise now makes around $24,000 per month in commissions and processes over $120,000 every month for its mentors.

How much they make: $480K/year
How much did it cost to start: $0
Current team size: 5

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How I Built A $24K/Month Mentorship Marketplace

MentorCruise is a career coaching marketplace generating $24k MRR and processing $1M annually for mentors, with most traffic and sales coming from SEO and organic sources, currently looking to expand to the B2B market.

About
Dominic started MentorCruise about 6 years ago
Revenue
Dominic grew the business to $40K/month
Read by 4,608 founders

20. PyImageSearch ($2M/year)

How much they make: $2M/year
Current team size: 9

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Bootstrapping A 7-Figure Info Product PyImageSearch

This case study follows the journey of an entrepreneur who successfully sold his digital courses company, PyImageSearch, after focusing on marketing and customer communication skills through social media, a blog, and a small email list.

About
Adrian started PyImageSearch almost 10 years ago
Revenue
Adrian grew the business to $167K/month
Read by 641 founders

21. Vizio Makeup Academy ($2.82M/year)

Anastasia Andreani, the founder of Vizio Makeup Academy, had a passion for beauty and a desire to help others feel confident. After years of working as a makeup artist and esthetician, she realized she could reach more people by offering online makeup courses. With very little capital and a lot of hard work, Anastasia and her partner built the academy from the ground up, enrolling over 3,300 students and generating $2.4 million in revenue. Their success led them to design and create their own cosmetic line, including custom vegan makeup brushes and highly pigmented eyeshadows. With plans to double and triple their earnings in the years to come, Anastasia aims to franchise Vizio Makeup Academy and continue making dreams come true.

How much they make: $2.82M/year
How much did it cost to start: $4K
Current team size: 15

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How I Started A $200K/Month Online Makeup Academy

Online makeup academy, Vizio Makeup Academy, founded in 2011 by Anastasia Andreani and her partner, has enrolled over 3,300 students and generated $2.4M in revenue this year, by offering professional makeup courses online and creating their own cosmetic line.

About
Anastasia started Vizio Makeup Academy about 13 years ago
Revenue
Anastasia grew the business to $235K/month
Costs
It cost Anastasia $4000 to start the business
Read by 14,390 founders