12 Business Coaching Success Stories [2024]

Updated: November 1st, 2023
Start A Business Coaching

Here are some real life success stories of starting a business coaching:

1. A Lit Up Life ($996K/year)

How much they make: $996K/year
Current team size:

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Lacey Sites of A Lit Up Life: “Seeing Light at the End of the Tunnel”

Female business mentor and success coach helped clients scale their businesses to multiple six figures in less than 16 months with a consulting business hitting $100k mark 10 months after starting.

About
They started A Lit Up Life over 8 years ago
Revenue
They grew the business to $83K/month
Read by 578 founders

2. You've Got Clients ($312K/year)

How much they make: $312K/year
Current team size:

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Making Something From Nothing: LaTisha Styles Of You’ve Got Clients On How To Go From Idea To Launch

Marketing expert LaTisha Styles earned $314k in 2021 by selling digital products without spending any money on advertising, and shares her strategies for growing your business and increasing profits in this Authority Magazine case study.

Revenue
They grew the business to $26K/month
Read by 807 founders

Learn more about starting a business coaching:

Where to start?

-> How much does it cost to start a business coaching?
-> Pros and cons of a business coaching

Need inspiration?

-> Examples of established business coaching
-> Marketing ideas for a business coaching

Other resources

3. iContact ($28.8M/year)

How much they make: $28.8M/year
Current team size: 151

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iContact Founder Returns To Mixergy After $169M Sale – with Ryan Allis

iContact was built by Ryan Allis and Aaron W. Houghton to provide user-friendly email marketing tools for small businesses worldwide, resulting in the recent $169 million purchase of the company by Vocus.

About
Ryan started iContact over 21 years ago
Revenue
Ryan grew the business to $2.4M/month
Read by 2,001 founders

4. M. Shannon Hernandez ($120K/year)

How much they make: $120K/year
Current team size:

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M. Shannon Hernandez — Where Courage, Joy and Money Meet

Learn from a former teacher turned business strategist who helps coaches and consultants grow their business quickly without overworking by providing them with effective business strategies and guidance.

About
They started M. Shannon Hernandez over 11 years ago
Revenue
They grew the business to $10K/month
Read by 546 founders

5. Inner Beauty Bybel ($240K/year)

How much they make: $240K/year
Current team size:

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How Amanda Built Her Dream Business on The Side of Her Full-Time Job
About
They started Inner Beauty Bybel about 5 years ago
Revenue
They grew the business to $20K/month
Read by 639 founders

6. HighTicketCoaching ($7.92M/year)

How much they make: $7.92M/year
Current team size:

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How I Made Six Figures As A Life Coach

This case study follows the success story of a business coach who built one of the industry's fastest-growing coaching businesses, becoming a millionaire in just a year, and through his comprehensive programs, he aims to assist 1000 coaches in serving 1000 clients.

Revenue
They grew the business to $660K/month
Read by 738 founders

7. Master Passive Income ($5.16M/year)

How much they make: $5.16M/year
Current team size: 26

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Retiring Early with Real Estate: $15k a Month in Passive Cash Flow

Learn how Dustin Heiner retired at 37 by buying 26 rental properties within 9 years, and discover Master Passive Income's tips for building an automated business through real estate investing.

About
Dustin started Master Passive Income almost 10 years ago
Revenue
Dustin grew the business to $430K/month
Read by 538 founders

8. COO Alliance ($5M/year)

How much they make: $5M/year
Current team size: 7

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How the CEO Whisperer Founded & Grew the COO Alliance to $2.5M in Revenue & 7 Employees

COO Alliance, founded by successful entrepreneur Cameron Herold, provides an online support group for COOs to access helpful tools and guidance in growing their companies, with Herold's expertise leading a growth in sales from $2 million to $106 million during his time as COO for 1-800-GOT-JUNK.

About
Cameron started COO Alliance almost 8 years ago
Revenue
Cameron grew the business to $417K/month
Read by 655 founders

9. Coach Carson ($498K/year)

How much they make: $498K/year
Current team size:

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How I'd Make $1M in 2 Years Starting from Scratch

Real estate investor and business coach Chad Carson has built a successful real estate business in South Carolina, offers online coaching to aspiring investors, and has authored a bestseller book on retiring early with real estate.

About
They started Coach Carson about 15 years ago
Revenue
They grew the business to $41.5K/month
Read by 859 founders

10. Calendly ($25.7M/year)

How much they make: $25.7M/year
Current team size:

Calendly: Tope Awotona : How I Built This with Guy Raz

Tope Awotona cashed in his 401k and went into debt to build Calendly, now a scheduling service expected to make about $60 million this year, after struggling with failed e-commerce businesses.

Revenue
Tope grew the business to $2.14M/month
Read by 702 founders