How I Make $500K/Month Coaching Health Professionals Generate More Income
Hello! Who are you and what business did you start?
My name is Yuri Elkaim, I am a New York Times bestselling author, former professional athlete, business strategist, and the founder and CEO of Healthpreneur®.
Healthpreneur® is the leading coaching company for coaches and health professionals who want to build a thriving online coaching business that provides location independence, more income, more freedom, and more impact.
We help naturopaths, functional medicine doctors, dietitians/nutritionists, therapists, online fitness coaches, and health, life, and relationship coaches through transformational coaching paired with predictable systems, frameworks, and processes to help them get more clients and scale their businesses online.
Our flagship product is our Health Business Accelerator Program which houses our famous, Perfect Client Pipeline™ process, which has helped generate more than $217 MILLION for our clients.
Our long-term vision Is to transform the health and lives of 1 BILLION people on the planet and to be household brand name for coaches and health professionals so that when they think of building their coaching business, they immediately think of Healthpreneur®.
What's your backstory and how did you come up with the idea?
My journey into health and business was inevitable. I dealt with a host of health issues as a teenager and eventually lost all of my hair at 17 years old to an autoimmune condition. This, along with my passion for sports (which led me down the path of playing professional soccer in my early 20s), propelled me into the health and fitness field.
Sick and tired of constantly being let down by doctors not being able to help me, I decided to take my health into my own hands. I vowed to read every book to learn about health so I could finally heal myself. I went on to study kinesiology at University and then to Holistic Nutrition School.
Not only did I end up managing my autoimmune disease but I built a very successful health empire that went on to help more than 500,000 people to better health while providing me the platform to write 3 bestselling books and share my message on major media outlets like Dr. Oz and The Doctors. In 2018, I sold my first health business after 13 years at the helm.
Then came Healthpreneur and the Idea for Healthpreneur came out of demand from the marketplace. I just had a lot of people, specifically about 18 conversations in the space of a month from other colleagues of mine, who were asking for business advice.
I then thought, “Huh, maybe there's an opportunity here to help health professionals.”
I realized that no one taught anything about business marketing in school so, I wanted to serve our community to a higher level than it was currently being served.
Initially, we started Healthpreneur teaching content. I quickly shifted that, after about half a year, because I realized that it was taking way too long for people to see results. So, I did some soul searching and that's pretty much where I came up with the Perfect Client Pipeline™; which gives our clients results much faster.
I think the difference with what we can provide is that very few people have the level of expertise and experience that I do. I've done every single product funnel you can think of from info, e-comm, supplements, high ticket courses, affiliate offers, free plus shipping offers, etc…
I have spent 20 years in the trenches and my goal was to find the fastest way to the top of the mountain and teach that.
Longevity is a very big competitive advantage. The more you see, the more, you know, and the more you know, the better decisions you can make.
As mentioned above; our Perfect Client Pipeline™ has helped our clients generate over $217m in revenue.
Take us through the process of building the first version of your product.
So the first version of the product started off as a live workshop. I taught the HBA (Health Business Accelerator) Program as a two-day live workshop, 3 times per year where I would showcase our methods of acquiring clients. I was teaching a copy and paste” method to attendees on how to build the perfect client pipeline for their businesses.
These workshops were made visible via FBS ads. To prepare for this, I put all my methods into a physical workbook called, 'The Flight Plan' and then purchased beautiful branded boxes. Once that was set up it was just rinsed and repeated for every event; everyone who attended the workshop would get the physical workbook upon entrance.
thoroughly enjoyed the live interaction and working through a very systematic step-by-step process. But, what I soon came to realize was, people, need a little more guidance, coaching, and accountability and 2 days weren’t enough to help people produce results; which is why our program has now evolved to the online space and is now a 12-month coaching program.
Describe the process of launching the business.
Healthpreneur was started on the side while I was still growing my other company. It started off with a newsletter that consisted of, sharing strategies and insights on what we were doing to grow our business, and I would send it to health professionals on my list.
We had nine issues, It was called Healthpreneur Monthly and I had 100 customers who paid around $70 per month. From there we started teaching some of the content, with two different workshops called Content Mastery and, as I mentioned earlier, we kiboshed that and then came up with the Perfect Client Pipeline™.
I almost went in another direction in the beginning though. Before Healthpreneur officially became what it is today, I put effort into another project I created; It was a podcast called the Smarter Marketer Project. I was always wrestling with whether I wanted to focus on that or Healthpreneur because they were essentially teaching the same stuff, right, marketing business acumen, et cetera.
And I remember being at the Scandinave spa, sitting in a hot tub with my wife and I was like, what am I doing? It has to be Healthpreneur; it makes a lot more sense, It's a great brand, we'll get the registered trademark, and so that's kind of how that came about.
Healthpreneur was a bootstrapped venture. We never had any crowdfunding, we never took any loans or any outside investment. I just learned how to acquire clients at a profit.
Since launch, what has worked to attract and retain customers?
In terms of what has attracted customers, It’s most noticeably our Perfect Client Pipeline™, which is a 4-Step Blueprint that predictably attracts perfect clients and scales a health coaching business to 6 or 7 figures and then additionally, our Facebook ad expertise, and webinar application. In terms of retaining clients, it all comes down to just helping them win and this is something we are always improving.
Simply put, to acquire clients, we run both Facebook ads and Instagram ads that lead prospects to our Perfect Client Pipeline webinar. We don’t use any crazy lead magnets, cheat sheets or one-page downloads. Our business is very simple traffic.
To opt into the webinar, they have to input their email and that’s how we build our email list. After they watch the webinar they have the option to book a call and if they don’t they are put on a nurture sequence where we send out emails to them several times a week.
Our clients come to us to help them make money and grow their businesses, it doesn't matter if we're best friends, if we don't help them do that, they're not sticking around. So we are continually improving our products, the coaching, and all the little nuances that make up our business.
I don't think we've even scratched the surface of our potential, but I'm very happy with the progress we've made and I think we have done a amazing job setting ourselves apart from the competition. Our focus is always on the results of our clients.
How are you doing today and what does the future look like?
We are doing great! We have doubled our business from last year, which we are proud of, we're looking to hit 25 million at 30% profit (or better) this year..
I think a big piece of what we want to do this year is to just do a much better job nurturing our list in a way that people feel heard and are being paid special attention to. The nurture division is going to gain a lot more of our attention which is a massive opportunity for differentiation and helping us become more profitable.
Our long-term vision is to grow a billion-dollar business that is recognized around the world as a household name, whether people are health professionals or not. We want to be known for challenging the status quo in the medical model where people are sick and tired of being burnt out in the medical system.
So the ultimate goal is to become the undeniable leader in our space when people think about coming online, they exclusively think about Healthpreneur. That's the business that we're building and we know that we can make that happen.
Through starting the business, have you learned anything particularly helpful or advantageous?
After all these years in the entrepreneurial trenches, the one piece of advice I found the most helpful was “play the long game”. The longer the vision, the better your decision-making will be; if you try to chase quick money, it’s going to compromise your business, your reputation, and ultimately everything you’re looking to do.
I always made a vow to myself that I was never going to compromise my reputation/my company’s reputation, or my long-term vision just to make a quick buck. With that said it’s also imperative to be very clear about how you want to get to where you want to go because it's very easy to be distracted by other people's opinions.
A few other important lessons I learned was when making decisions to always look through these 4 lenses:
- Does this fit within our vision, business model, and our core values?
- Is this going to make us more profit?
- Is this going to help our clients win faster?
- Is this going to help our team?
And learning that not every piece of advice is good for you. Context is very, very important and it's one of those things that is easier to tap into the longer you've been in business. Longevity is a very big competitive advantage. The more you see, the more, you know, and the more you know, the better decisions you can make.
What platform/tools do you use for your business?
The most important tool you can have for your business are tools that allow you to optimize, automate and delegate with ease. To have a company that doesn’t solely rely on me, the CEO, and my efforts, I must always think and ask my team to think about how we can leverage ourselves, unpack our knowledge and intellectual property into systems and processes that can turn our coaching business into something self-sufficient.
A commitment to having a process/SOP for everything is a powerful tool that all businesses should have in their toolkit.
A few of our other favorite tools are Later, a platform that allows us to schedule out content weeks in advance, and Lemlist and Ontraport which are platforms that allow us to personalize emails at scale and create autoresponder email sequences.
Platforms we use daily are:
What have been the most influential books, podcasts, or other resources?
My favorites are probably Influence and Pre-Suasion by Robert Cialdini and Predictably Irrational by Dan Ariely. I like any and all books on copywriting and sales and human psychology because they are crucial skills and knowledge to have to succeed in business.
In regards to podcasts, to be honest, I don’t listen to as many now as I did back in the day, So I can’t even remember one that was impactful. Other resources? Learning from what other people have gone through and ultimately the people that I've met along the way such as; colleagues, business mentors, coaches, and mastermind groups.
There is so much invaluable information out there from people who've gone through what you want to go through already and if you can learn from them it can expedite your journey to success and lead to a lot less frustration.
Advice for other entrepreneurs who want to get started or are just starting out?
My advice for other entrepreneurs who want to get started is to be willing to invest in themselves and their business; leverage credit; get a credit card, take out a loan, and do whatever it takes. So many people treat their business like a side hobby and a huge problem online is there's no barrier to entry; everyone thinks they're an entrepreneur when they should be flipping burgers at Mcdonald's.
I don’t think most entrepreneurs are entrepreneurs and by that I mean, I think most business owners are employees who got themselves a job and call themselves entrepreneurs.
So my advice is to become a real business owner, understand how to build systems, understand how to think like a business owner and understand how to take calculated risks.
Are you looking to hire for certain positions right now?
Sales reps, always and maybe a Director of Marketing.
Where can we go to learn more?
If you have any questions or comments, drop a comment below!
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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