Here are some real life success stories of starting a BBQ cookbook business:
1. Nourishing Brands ($7.2M/year)
Jeremy Hendon, co-founder of Nourishing Brands, came up with the idea for the business after experiencing the benefits of a low carb Paleo diet. He noticed the rising popularity of the keto diet and decided to create the Keto Summit, a digital event featuring top experts. The success of the summit led to the company's shift towards cookbooks, courses, and meal plans, and they have since sold over 300,000 cookbooks in 2020 alone.
How much they make: $7.2M/year
Where they're located:
How much did it cost to start: $500
Current team size: 10
2. Heritage Cookbook ($744K/year)
and a way to make a positive impact in the world. I spent months searching for the right tech team, reaching out to different development agencies and interviewing potential candidates. Finally, I found a team that understood my vision and had the expertise to help me relaunch and grow the business. I also took a leap of faith and borrowed $40,000 from my retirement savings to buy my sister's shares. It was a big risk, but I believed in the potential of the business and knew that I needed full control to turn it around. With the new tech team in place, we worked tirelessly to rebrand the business, improve the user experience, and implement SEO strategies to regain our rankings in Google. We also started investing in marketing initiatives, running targeted Facebook and Instagram ads, and collaborating with food bloggers and influencers to spread the word about Heritage Cookbook. The turnaround was slow at first, but gradually we started seeing an increase in traffic and sales. Our efforts paid off, and within a year, we were back on track, surpassing our previous sales records and reaching new customers worldwide. It hasn't been an easy journey, but I'm incredibly proud of what we've accomplished. Heritage Cookbook is now a thriving business, generating $744,000 in annual revenue and counting. I'm excited to continue growing the company, expanding our reach, and helping more people share their food stories through our custom cookbooks.
How much they make: $744K/year
Where they're located: Toronto, ON, Canada
How much did it cost to start: $10K
Current team size: 1
Learn more about starting a BBQ cookbook business:
Where to start?
3. GrillBlazer LLC ($2.1M/year)
Bob Healey came up with the idea for the GrillGun while cooking steaks on his charcoal grill in cold weather. After realizing the need for a high-power propane torch to easily and safely light charcoal grills, he began developing a prototype and conducting research on manufacturing costs and financing options. He ultimately decided to use crowdfunding to raise the necessary funds and successfully launched the GrillGun in February 2020, generating an average of $2.5 million in annual sales.
How much they make: $2.1M/year
Where they're located: 7496 W 570
How much did it cost to start: $500K
Current team size: 3
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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