8 Baby Blankets Brand Success Stories [2024]

Pat Walls

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Updated: November 19th, 2023

Start A Baby Blankets Brand

The “baby blankets brand” business idea is an excellent opportunity for aspiring entrepreneurs looking to tap into the lucrative market of baby products. The business involves designing, manufacturing, and selling high-quality baby blankets made of soft and comfortable materials.

To run this business, you will need to have a strong understanding of the market and the needs of parents and caregivers. You will also need to have some basic skills in design and manufacturing, as well as a reliable supply chain to source materials and produce the blankets.

One of the main benefits of running this business is the potential for high profits, as there is always a demand for baby blankets. Additionally, you will have the opportunity to create and sell a product that brings joy and comfort to families with young children.

To succeed in this business, it is important to focus on offering a high-quality product that stands out from the competition. You should also consider offering a range of styles and sizes to meet the needs of different customers. With careful planning and hard work, the “baby blankets brand” business idea has the potential to be a rewarding and successful venture.

Here are some real life success stories of starting a baby blankets brand:

1. American Blossom Linens ($600K/year)

Janet Wischnia, founder of American Blossom Linens, came up with the idea for her business as a way to take her family's bedding manufacturing company back to its retail roots. With the growing demand for sustainable and American-made products, Janet saw an opportunity to create high-quality bedding made completely in the USA from USA-grown cotton. Despite launching right before the COVID-19 pandemic, American Blossom Linens experienced a 400% sales growth in 2020 and continues to grow in 2021.

How much they make: $600K/year
How much did it cost to start: $50K
Current team size: 3

How I Grew My "Made In The USA" Bedding Brand To $600K/Year

American Blossom Linens grew sales by 400% during the pandemic to become a profitable business, offering direct-to-consumer high-quality bedding made entirely in the US from 100% domestically grown cotton. Founder Janet Wischnia switched from her role as the company's president to create this eco-friendly brand, which offers personalized support and attention to detail to customers.

About

Janet started American Blossom Linens over 5 years ago

Revenue

Janet grew the business to $50K/month

Costs

It cost Janet $50000 to start the business

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2. Funky Monkey Children ($168K/year)

How much they make: $168K/year
Current team size: 1

How Lauren Went from Making Minimum Wage on Etsy to Earning $14,000 Per Month

Etsy shop owner Lauren Keplinger re-evaluated her marketing tactics and time management, letting go of unproductive activities, leading to reduced work hours and $14,000/month sales with her shop and her new website.

About

Lauren started Funky Monkey Children over 8 years ago

Revenue

Lauren grew the business to $14K/month

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So... can you actually make money with a baby blankets brand?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

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Starting A Baby Blankets Brand: Everything You Need To Know

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5. Funky Monkey Children

Find the perfect handmade gift, vintage & on-trend clothes, unique jewelry, and more… lots more.

How much they make:
Where they're located: Hendersonville, North Carolina, USA
Current team size: 1

So... can you actually make money with a baby blankets brand?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. aden + anais

Shop exclusive prints at the aden + anais store for the cutest swaddles, bibs, baby blankets and more. Find everything you love about aden + anais all in one place. Free shipping on orders over $50!

Where they're located: San Jose, California, USA
Website traffic: 150K/month

8. HALO

HALO® is the maker of the best-selling SleepSack® wearable blanket and award-winning Bassinest® swivel sleeper. We are committed to helping babies sleep safely.

Website traffic: 130K/month