43 Trending Athletic Clothing Line Businesses [2024]

Pat Walls

•

Updated: July 23rd, 2023

Start An Athletic Clothing Line

An athletic clothing line is a great business idea for those interested in the fitness and sports industry. The business idea is to design and manufacture high-quality athletic apparel such as t-shirts, shorts, and leggings that can be worn during workouts and sports activities.

One of the essential tips for running a successful athletic clothing line is to focus on creating high-quality products. This means using durable materials, such as moisture-wicking fabrics, and paying attention to the fit and comfort of the clothing. Another tip is to stay up-to-date on the latest trends in the athletic clothing industry, as this will help you design clothing that appeals to your target market.

Another important aspect of running a successful athletic clothing line is to have a strong marketing strategy. This can include leveraging social media and influencer marketing, attending fitness and sports events, and collaborating with fitness studios and gyms.

Finally, it’s important to have a strong customer service team in place. This includes providing excellent customer service through email, phone, and social media, as well as offering returns and exchanges if necessary.

Starting an athletic clothing line is a great business idea for those passionate about fitness and sports. By creating high-quality products, staying up-to-date on industry trends, and having a solid marketing and customer service strategy, founders can run a successful business in this line.

Looking for some examples of a athletic clothing line?

Interested in case studies of a successful athletic clothing line? Check out our full list of success stories.

1. Athleta

Athleta designs clothing that integrates performance and technical features for active women and girls. From running and yoga to swimming and hiking or athleisure – our clothing supports whatever moves & inspires you.

Where they're located: Nashville, Tennessee, USA
Website traffic: 4.13M/month

2. Barstool Sports

Official store of Barstool Sports with merchandise like t-shirts & hoodies from your favorite brands like One Bite, Pardon My Take, KFC Radio, Spittin Chiclets, Fore Play, Call Her Daddy and more.

Where they're located: Nashville, Tennessee, USA
Website traffic: 360K/month

Learn more about starting an athletic clothing line:

Where to start?

-> How to start an athletic clothing line?
-> How much does it cost to start an athletic clothing line?
-> Pros and cons of an athletic clothing line

Need inspiration?

-> Other athletic clothing line success stories
-> Marketing ideas for an athletic clothing line
-> Athletic clothing line slogans
-> Athletic clothing line names

Other resources

-> Athletic clothing line tips
-> Athletic clothing line manufacturers

4. Fanatics

Where they're located: Nashville, Tennessee, USA
Website traffic: 10.4M/month

5. Academy Sports + Outdoors: Sporting Goods Store

Academy Sports + Outdoors offers sporting and outdoor goods at competitive prices. Shop our sporting and outdoors store online to find quality products.

Where they're located: Nashville, Tennessee, USA
Current team size: 1
Website traffic: 13.8M/month

6. East Bay

Eastbay empowers athletes by offering the best selection of pro-grade gear available, along with the knowledge and advice needed to win on and off the field.

Where they're located: Nashville, Tennessee, USA
Website traffic: 6.37M/month

7. Road Runner Sports

Where they're located: Nashville, Tennessee, USA
Website traffic: 1.17M/month

8. Brooks Running

Shop superior running shoes and apparel for men and women with free shipping and returns. Your search for great running gear starts and ends with us.

Where they're located: Nashville, Tennessee, USA
Website traffic: 2.47M/month

9. FansEdge

Where they're located: Nashville, Tennessee, USA
Website traffic: 840K/month

10. American Giant

Discover American made essentials, activewear and accessories for men and women. Shop durable hoodies, tees, pants, leggings & more from American Giant.

Website traffic: 260K/month

11. Bo+Tee

Get ready to own your next workout in Bo+Tee. Shop our unmissable selection of gymwear including sports bras, crop tops, leggings and shorts. Shop all women's activewear and loungewear now.

Website traffic: 310K/month

12. TLF Apparel

Activewear, is more than apparel, its workout clothes redefined by TLF Apparel for fit, performance, and style. Free Shipping & Returns

Website traffic: 110K/month

13. Fabletics

Website traffic: 350K/month

14. Stylerunner

The leading multi-brand retailer for women’s sportswear, activewear and sneakers. Shop the hottest brands - Nike, adidas, P.E Nation, C&M Camilla and Marc, The Upside and more

Website traffic: 260K/month

15. P.E. Nation International

Discover the latest in womens activewear and streetwear with P.E Nation. Shop leggings, sweaters, sports bras, gym tops, denim & accessories collections from the official P.E Nation website. Free Worldwide Shipping available.

Website traffic: 240K/month

16. Stronger

Stronger offers stylish and colorful workout clothing for women. Tights, sport-bras, tops and more with world-wide shipping on our website now!

Website traffic: 390K/month

17. Vanderbilt University Athletics

The Official Athletic Site of the Vanderbilt Commodores. The most comprehensive coverage of Vanderbilt Athletics on the web with highlights, scores, game summaries, and rosters. Powered by WMT Digital.

Where they're located: Nashville, Tennessee, USA

18. ActiveWrap

ActiveWrap makes ice packs and heat wrap systems designed to treat specific injuries. Check out our line of physical therapy ice packs and start healing!

19. SPLITS59

Splits59 fluidly integrates high-quality and style into every piece of workout clothing and apparel for women. Free shipping and returns on all orders.

20. Kydra Pte Ltd

Kydra is Singapore's leading sportswear brand. Creating fun and functional sports clothing with an Asian fit, we aspire to help urban athletes live their best sweat life! Styles for men and women available, shop sports bra, leggings, bike shorts, tanks and more. Perfect for gym, yoga, spinning, running & more!

21. Athletic Apparel: Activewear and Workout Clothes

Creating go-to athletic apparel since 1902. Find activewear that supports your hustle. Shop Russell Athletic clothing today!

Where they're located: Nashville, Tennessee, USA

22. Ptula

Website traffic: 110K/month

23. Centric Wear

A global activewear brand that promotes and emphasizes a healthy, positive lifestyle. Empowers everyone to be confident and love themselves no matter what shape or size they are.

24. Active Faith Sports

Christian Sports Apparel

Where they're located: Fort Worth, Texas, USA

25. Shop Women's Activewear & Swimwear

Boutique sportswear for the unique and active individual. Function and fashion co-exist creating a high performance label that is like no other.

26. Activewear Catalog

27. Lululemon

How much they make:

28. JunoActive

Find plus size clothes in sizes XL to 6X. Long lasting, high quality pants, hoodies and swimwear for casual and leisure.

29. Access Denied

Where they're located: Nashville, Tennessee, USA

30. Yogue Activewear

Buy yoga pants / tights / joggers / shorts / trackpants / hoodies / jackets / t-shirts / tank tops from Yogue Activewear. Finest quality workout wear.

31. Yoga Clothes, Workout Apparel & Activewear for Women

Premium Yoga Clothes - Women Owned - Made in the USA: KiraGrace is the only activewear brand that supports you during a handstand or a business presentation.

32. Hippy Feet

Hippy Feet - A socially responsible sock and apparel brand on a mission to help the homeless. Every purchase provides jobs to homeless youth.

How much they make: $1.06M/year
Where they're located: Minneapolis, Minnesota, USA
How much did it cost to start: $30K
Current team size: 2
Website traffic: 20K/month

How We Bootstrapped A $720K/Year Sock And Apparel Company That Supports The Homeless Community

Hippy Feet, a Minneapolis-based sock and apparel company, has created jobs for over 160 individuals experiencing homelessness with a 6-month job readiness program and has grown 2020 revenue by 156% over 2019, using sustainable materials and practices while providing sales of custom, branded socks and apparel.

About

Michael started Hippy Feet over 7 years ago

Revenue

Michael grew the business to $88K/month

Costs

It cost Michael $30000 to start the business

Read this case study

Read by 4,876 founders

33. Lahana Active

Lahana Active is an activewear label that confidently steps outside the perimeters of what is perceived as normal activewear. With bold prints, exceptional quality, and unique designs, Lahana Active is elevating the game to a whole new level.

34. STAX.

Flattering, premium activewear for men & women. Gym clothing for an intense workout or a lazy brunch. Free domestic shipping over $85, Afterpay available. Shop now!

Website traffic: 80K/month

35. MARGARITAVILLE STORE

Margaritaville is a state of mind, a place we can all escape to where you'll always be on island time. Offering men's clothing, women's clothing, beachwear, footwear, accessories, home goods, outdoor furniture and more; Margaritaville Apparel is the authentic expression of the casual lifestyle.

Where they're located: Nashville, Tennessee, USA
Website traffic: 60K/month

36. Access Denied

Where they're located: Nashville, Tennessee, USA

37. AIM'N

Welcome to aim’n Sportswear. We aim to inspire and motivate you to an active lifestyle – What’s your aim? Shop activewear for women online, aimn tights, sports-bra, tops, leggings and much more at aimn.com.

38. Berkshirewear® Official Site

39. PURE DASH

The ultimate destination for on trend activewear and wellness essentials. Free shipping on orders over $50 Aust.wide. Worldwide shipping. Afterpay and ZipPay available.

40. Wear It To Heart

Wear It To Heart has premium athletic wear for women from mesh sports bras to yoga leggings. Check out women's active wear separates here!

41. Active Truth™

Shop online for women's high performance workout clothes: high waisted gym tights, maternity leggings & sports bras including plus size and maternity activewear styles. Free shipping and exchanges at Active Truth.

Part of

Starting An Athletic Clothing Line: Everything You Need To Know

‹

›

43. Boxraw

BOXRAW - Pioneering The Boxing Lifestyle. For Your Journey Of Greatness. Shop Men's & Women's Boxing Sportswear & Equipment.

How much they make:
Where they're located: Coventry, West Midlands, UK
Current team size: 31