7 Athletic Clothing Line Success Stories [2023]

7 Athletic Clothing Line Success Stories [2023]
Start An Athletic Clothing Line

An athletic clothing line is a great business idea for those interested in the fitness and sports industry. The business idea is to design and manufacture high-quality athletic apparel such as t-shirts, shorts, and leggings that can be worn during workouts and sports activities.

One of the essential tips for running a successful athletic clothing line is to focus on creating high-quality products. This means using durable materials, such as moisture-wicking fabrics, and paying attention to the fit and comfort of the clothing. Another tip is to stay up-to-date on the latest trends in the athletic clothing industry, as this will help you design clothing that appeals to your target market.

Another important aspect of running a successful athletic clothing line is to have a strong marketing strategy. This can include leveraging social media and influencer marketing, attending fitness and sports events, and collaborating with fitness studios and gyms.

Finally, it’s important to have a strong customer service team in place. This includes providing excellent customer service through email, phone, and social media, as well as offering returns and exchanges if necessary.

Starting an athletic clothing line is a great business idea for those passionate about fitness and sports. By creating high-quality products, staying up-to-date on industry trends, and having a solid marketing and customer service strategy, founders can run a successful business in this line.

Here are some real life success stories of starting a athletic clothing line:

1. Spuds ($180K/year)

Paul Dickey (from Winnipeg, Manitoba, Canada) started Spuds over 5 years ago.

$15K / month
1 founders / 0 employees
Winnipeg, Manitoba, Canada

Case Study

Hi, my name is Paul Dickey, I'm 23 years old, and I am the founder of Spuds, a men’s performance apparel company currently based out of the Monterey, California area.

Spuds is in the very early stages of formation, starting less than six months ago. I am the sole founder and still currently the only employee (looking to changing that soon!). I am currently focusing our efforts on our production/product development, as well as marketing efforts to start gaining momentum.


2. Hippy Feet ($720K/year)

Michael Mader (from Minneapolis, Minnesota, USA) started Hippy Feet over 6 years ago.

$60K / month
2 founders / 4 employees

Case Study

Hippy Feet is a Minneapolis-based sock and apparel company dedicated to supporting the homeless community. Each product sold allows Hippy Feet to provide transitional employment to young people ages 16-24 who are experiencing homelessness.


Learn more about starting an athletic clothing line:

Where to start?

-> How to start an athletic clothing line?
-> How much does it cost to start an athletic clothing line?
-> Pros and cons of an athletic clothing line

Need inspiration?

-> Examples of established athletic clothing line
-> Marketing ideas for an athletic clothing line
-> Athletic clothing line slogans
-> Athletic clothing line names

Other resources

-> Athletic clothing line tips
-> Athletic clothing line manufacturers

4. Athleta

Athleta designs clothing that integrates performance and technical features for active women and girls. From running and yoga to swimming and hiking or athleisure – our clothing supports whatever moves & inspires you.

  • Website traffic: 4.13M/month
  • Business rank: #801

Check out their full website ➜

5. Lululemon

  • Estimated revenue: $500M/month
  • Business rank: #3.86K

Check out their full website ➜

6. Barstool Sports

Official store of Barstool Sports with merchandise like t-shirts & hoodies from your favorite brands like One Bite, Pardon My Take, KFC Radio, Spittin Chiclets, Fore Play, Call Her Daddy and more.

  • Website traffic: 360K/month
  • Business rank: #5.87K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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