Business Idea

Become An Online Fitness Coach

About

Becoming an online fitness coach requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell online fitness coach, or selling online fitness coach online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to become an online fitness coach ➜

Key stats

market size
$10.5B
revenue (monthly)
$25K
starting costs
$29.3K
gross margin
60%
avg product price
$200
time to build
6 months
growth
Email marketing
business model
Advertising
time investment
Side project

About

Becoming an online fitness coach requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell online fitness coach, or selling online fitness coach online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to become an online fitness coach ➜

Key stats

market size
$10.5B
revenue (monthly)
$25K
starting costs
$29.3K
gross margin
60%
avg product price
$200

 

time to build
6 months
growth
Email marketing
business model
Advertising
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $503 $5,500
Website Costs $303 $7,215
Business Formation Fees $5,600 $20,400
Software Expenses $162 $3,094
Advertising & Marketing Costs $75 $4,986
Other Expenses $0 $800
Training & Education Expenses $0 $850
Specific Industry Expenses $399 $799
Total Startup Costs $7,943 $50,996

Successful Businesses

Business URL Rank
Noom Inc. noom.com #15,258
TrueCoach truecoach.co #39,292
The Tico Times ticotimes.net #104,084
TruFusion trufusion.com #304,981
Fitness Finder usfitnessfinder.com #385,154
Strength and Conditioning Software bridgeathletic.com #461,273
VeganFitness.com veganfitness.com #462,430
Alissa Rumsey Nutrition alissarumsey.com #478,810
Sorey Fitness by Kim and Kalee soreyfitness.com #490,892
Macros Inc macrosinc.net #536,004
Neighborhood Trainer neighborhoodtrainer.com #741,710

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Traffic to your website A online fitness coach gives people a reason to visit your website and to keep coming back to you!
Meaningful business connections You never know who you will meet as a online fitness coach. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
High employee turnover In the online fitness coach, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a online fitness coach, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
High overhead expenses With becoming an online fitness coach, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.
Work can be repetitive You may find creating the same product over and over repetitive and tiresome. One way of avoiding this is to diversify product lines and revenue streams - this will keep things interesting!
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.

Marketing Ideas

  • 1

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.