Business Idea

Start An Online Fitness Coach

About

Starting an online fitness coach requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell online fitness coach, or selling online fitness coach online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an online fitness coach ➜

Key stats

market size
$10.5B
revenue (monthly)
$25K
starting costs
$29.3K
gross margin
60%
avg product price
$200
time to build
6 months
growth
Partnerships
business model
Media Business & Subscriptions
time investment
Full time

About

Starting an online fitness coach requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell online fitness coach, or selling online fitness coach online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an online fitness coach ➜

Key stats

market size
$10.5B
revenue (monthly)
$25K
starting costs
$29.3K
gross margin
60%
avg product price
$200

 

time to build
6 months
growth
Partnerships
business model
Media Business & Subscriptions
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $525 $5,500
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
Software Expenses $150 $3,044
Advertising & Marketing Costs $75 $4,986
Other Expenses $0 $800
Training & Education Expenses $0 $850
Specific Industry Expenses $399 $799
Total Startup Costs $7,016 $51,629

Successful Businesses

Business URL Rank
Noom Inc. noom.com #15,258
TrueCoach truecoach.co #39,292
The Tico Times ticotimes.net #104,084
TruFusion trufusion.com #304,981
Lisa Raleigh lisaraleigh.com #350,636
Fitness Finder usfitnessfinder.com #385,154
VeganFitness.com veganfitness.com #462,430
Alissa Rumsey Nutrition alissarumsey.com #478,810
Sorey Fitness by Kim and Kalee soreyfitness.com #490,892
Macros Inc macrosinc.net #536,004
Strength and Conditioning Software bridgeathletic.com #712,538

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services within your online fitness coach. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Traffic to your website A online fitness coach gives people a reason to visit your website and to keep coming back to you!
Meaningful business connections You never know who you will meet or get to work with for your online fitness coach. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your online fitness coach becomes an integral piece of their every day lives.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
High employee turnover In the online fitness coach, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a online fitness coach, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
High overhead expenses With becoming an online fitness coach, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.
Work can be repetitive You may find creating the same product over and over repetitive and tiresome. One way of avoiding this is to diversify product lines and revenue streams - this will keep things interesting!
Customer churn With a online fitness coach, people can cancel their subscription - which can make income unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.

Marketing Ideas

  • 1

    Word of mouth

    The most tried and true way to grow a online fitness coach is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 2

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to online fitness coach.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.