Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$5,600

$20,400

Software Expenses

$162

$3,094

Advertising & Marketing Costs

$75

$4,986

Training & Education Expenses

$0

$850

Equipment & Supply Expenses

$3

$500

Specific Industry Expenses

$399

$799

Total Startup Costs

$6,613

$45,196

Noom Inc.

noom.com

15,258

TrueCoach

truecoach.co

39,292

Blogilates

blogilates.com

78,185

F45 Training

f45training.com

100,653

The Tico Times

ticotimes.net

104,084

Fit Healthy Momma

fithealthymomma.com

156,375

Camp Gladiator

campgladiator.com/

247,574

Burn Boot Camp

burnbootcamp.com

300,310

TruFusion

trufusion.com

304,981

Fitness Finder

usfitnessfinder.com

385,154

Strength and Conditioning Software

bridgeathletic.com

461,273

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Traffic to your website

A online fitness coach gives people a reason to visit your website and to keep coming back to you!

Meaningful business connections

You never know who you will meet as a online fitness coach. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

High employee turnover

In the online fitness coach, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.

Taxes

As a online fitness coach, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

High overhead expenses

With becoming an online fitness coach, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.

Work can be repetitive

You may find creating the same product over and over repetitive and tiresome. One way of avoiding this is to diversify product lines and revenue streams - this will keep things interesting!

Churn

In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.