Become An Online Fitness Coach - Business Ideas

Updated: September 15th, 2022
Become An Online Fitness Coach

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Online fitness coaching is using live or recorded video to offer fitness classes to an online audience at a fee. To become successful in business, online fitness coaches should possess the following personal qualities:

  • Stay focused on clients’ needs and goals
  • Be ready to walk the talk
  • Ask the clients questions
  • Focused on educating the client
  • Adjust to a language clients understand

Increase in number of internet usersand more hours spent online, online businesses will keep thriving.

Therefore, fitness coaches looking to expand their businesses or venture into new markets can consider starting an online fitness coach business.

Becoming an online fitness coach requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell online fitness coach, or selling online fitness coach online, you can use this page as a guide for everything you'll need to know.

Key Stats

revenue (monthly)
$42K
starting costs
$22.7K
gross margin
60%
avg product price
$200
time to build
180 days
growth
SEO
business model
Advertising
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$5,600

$20,400

Software Expenses

$162

$3,094

Advertising & Marketing Costs

$75

$4,986

Training & Education Expenses

$0

$850

Equipment & Supply Expenses

$3

$500

Specific Industry Expenses

$399

$799

Total Startup Costs

$6,613

$45,196

Successful Businesses

Business URL Rank

Noom Inc.

noom.com

15,258

TrueCoach

truecoach.co

39,292

Blogilates

blogilates.com

78,185

F45 Training

f45training.com

100,653

The Tico Times

ticotimes.net

104,084

Fit Healthy Momma

fithealthymomma.com

156,375

Camp Gladiator

campgladiator.com/

247,574

Burn Boot Camp

burnbootcamp.com

300,310

TruFusion

trufusion.com

304,981

Fitness Finder

usfitnessfinder.com

385,154

Strength and Conditioning Software

bridgeathletic.com

461,273

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Traffic to your website

A online fitness coach gives people a reason to visit your website and to keep coming back to you!

Meaningful business connections

You never know who you will meet as a online fitness coach. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Cons Description

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

High employee turnover

In the online fitness coach, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.

Taxes

As a online fitness coach, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

High overhead expenses

With becoming an online fitness coach, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.

Work can be repetitive

You may find creating the same product over and over repetitive and tiresome. One way of avoiding this is to diversify product lines and revenue streams - this will keep things interesting!

Churn

In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.

Marketing Ideas

  • 1

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

    Learn more about social media advertising ➜