Full Belly Fare

How I Started A $14K/Month Healthy Meals & Snacks Delivery Company

September 26th, 2019
Lyla Wolfenstein
Founder, Full Belly Fare
$14K
revenue/mo
1
Founders
3
Employees
Full Belly Fare
from Portland, Oregon, USA
started
$14,000
revenue/mo
1
Founders
3
Employees
market size
$152B
avg revenue (monthly)
$349K
starting costs
$18K
gross margin
90%
time to build
270 days
growth channels
SEO
business model
subscription
best tools
MailChimp, Google Drive, Instagram
time investment
Full time
pros & cons
40 Pros & Cons
tips
20 Tips
Discover what tools recommends to grow your business!
platform
email
customer service
web hosting
social media
accounting
payments
analytics
advertising
blog
crowdfunding
design
stack
Discover what books Lyla recommends to grow your business!
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Who are you and what business did you start?

Hello! My name is Lyla and I am the founder and owner Full Belly Fare, Handcrafted Dinners Delivered, in Portland, Oregon. We offer an array of delicious food products, with a menu that emphasizes organic ingredients, changes weekly, is customizable to nearly any special diet and is hand-delivered to customers’ homes or places of business once per week.

Full Belly Fare customers are a diverse but specific subset of the general population! Families with new babies or young children, people recovering from or experiencing illness or injury, senior citizens struggling to live independently, and busy professionals all find our service invaluable. While many of our customers require specialized dietary modifications, the majority do not. Our food is appealing to almost any palate! The primary goal of Full Belly Fare is to ease people’s lives by taking care of the daily food requirement aspect - something that many people find daunting!

When Full Belly Fare opened in 2014, we made deliveries to an average of 10 households per week. Now we average 35 or 50 households per week, and we’ve also expanded our menu beyond a few weekly meals to include a wide array of...

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