Full Belly Fare

How We Doubled Our Revenue By Focusing On Community & Support

Lyla Wolfenstein
Founder, Full Belly Fare
$14K
revenue/mo
1
Founders
3
Employees
Full Belly Fare
from Portland, Oregon, USA
started
$14,000
revenue/mo
1
Founders
3
Employees
market size
$152B
avg revenue (monthly)
$349K
starting costs
$18K
gross margin
90%
time to build
270 days
growth channels
SEO
business model
subscription
best tools
MailChimp, Google Drive, Instagram
time investment
Full time
pros & cons
40 Pros & Cons
tips
20 Tips
Discover what tools recommends to grow your business!
Discover what books Lyla recommends to grow your business!
Want more updates on Full Belly Fare? Check out these stories:

Hello again! Remind us who you are and what business you started.

Hi! My name is Lyla and I own Full Belly Fare - Handcrafted Dinners Delivered. Full Belly Fare hand delivers meals and snacks directly to homes and businesses in the Portland, Oregon metro area. I started Full Belly Fare 7 years ago, aiming to provide fully customizable meals, focused on local, organic ingredients, to anyone, but most especially to those struggling with specific dietary needs who were having a hard time finding nutritious AND delicious food they could eat. Families with new babies, people recovering from surgery or undergoing treatment for cancer, busy professionals, and seniors aging in place, all benefit from our offerings.

Over the years, my menu has expanded to include a wide array of “pantry” items in addition to complete meals. The pantry items are made both in house and by other local vendors, and represent the amazing food scene in Portland as well as supporting other micro-businesses and providing a much-needed service to families and individuals in the area. Up until the end of 2019, the business was not making a profit, although it did employ 11 people (mostly mothers who needed a part-time job at a living...

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