How Two Friends Built Horace to Dominate Men’s Skincare in France
January 24th, 2025
Founded By
Marc Briant-Terlet
Monthly Revenue
$2.5M
Founders
2
Employees
100 (est.)
Profitable
Yes
Year Started
2016
Customer
B2B
Who is Marc Briant-Terlet?
Marc Briant-Terlet, originally from the Paris suburb of Le Mée-sur-Seine, studied marketing and consumption anthropology in Montréal, and formerly worked in marketing for Vans and as a fashion journalist before co-founding Horace in 2015 to make simple and natural grooming products for men.
Marc & Kim, Co-Founders of Horace
What problem does Horace.com solve?
Horace solves the hassle men face in finding straightforward, quality grooming products by offering simple, affordable solutions that cater to everyday needs, which many big brands often overlook or complicate.
How did Marc come up with the idea for Horace.com?
Marc Brian-Terlet co-founded Horace by identifying a gap...
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Sources (4)
3 articles · 1 youtube
horace.com
Article
A day in the life of Marc Briant-Terlet
Horace’s co-founder tells us all about Horace new products, salmon bagels and Japanese reality TV.
Pour le lire en français, cliquez i...
youtu.be
YouTube
·
2024
How I Disrupted A $671 Billion Industry From My Bedroom
Every entrepreneur dreams of disrupting an industry, but few have done it as boldly as today's guest, Marc Brian-Terlet CEO of Horace.com...
fantasticman.com
Article
Marc Briant-Terlet Talking skincare and when to change your bedding, with the co-founder of Horace
Marc Briant-Terlet
Talking skincare and when to change your bedding, with the co-founder of Horace
The 37-year-old lives with his fam...
horace.com
Article
Why we created Horace
Hello, it’s Marc, co-founder of Horace. Today, I want to explain why we started this company.
Horace started very simply: 3 and a half...
