How Christine & Sarah Grew Glow Recipe to $100 Million in Sales
January 18th, 2025
Founded By
Christine Chang
Monthly Revenue
$8.33M
Starting Costs
$50K
Founders
2
Employees
70 (est.)
Profitable
Yes
Year Started
2014
Customer
B2C
Founded By
Christine Chang
Monthly Revenue
$8.33M
Starting Costs
$50K
Founders
2
Employees
70 (est.)
Profitable
Yes
Year Started
2014
Customer
B2C
Who is Christine Chang?
Glow Recipe was founded by Christine Chang and Sarah Lee, two former L’Oréal employees who met in Korea and bonded over K-beauty. They both have Korean heritage and leveraged their bicultural backgrounds to launch the company in 2014, introducing Korean beauty products to the U.S. market.
Glow Recipe Co-Founders Sarah Lee and Christine Chang
What problem does Glow Recipe solve?
Glow Recipe offers natural, fun skincare that transforms a mundane routine into a joyful self-care experience, tackling the hassle of skincare tedium.
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Disclaimer:
The initial draft of this article was compiled by the Starter Story team based on publicly available interviews, podcasts, and other content from the founder.
See the sources we used
here.
Korean beauty products are all the rage in the U.S. right now, but Christine Chang and Sarah Lee, co-founders and CEOs of the Korean beauty-inspired brand Glow Recipe, grew up with…
Even if you don’t know what K-beauty — short for Korean beauty — is, chances are, you’ve seen the jade rollers, sheet masks and snail mucin creams promising radiant, mirror-like sk…
21 May 2024—When two friends go into business together, it’s not always a fruitful journey. But 10 years into co-founding Glow Recipe, Sarah Lee and Christine Chang are closer than ever and th…
10 Jun 2019—Dear Glow Family,
It was just over 4 years ago, as we sat drinking wine and sheet masking, that we came up with the idea to start the first natural K-beauty destination. We pool…
03 May 2023—# How Sarah Lee and Christine Chang Built a Cult Skincare Following

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