160 Best Instagram Bios For Estheticians [2024]

Updated: January 19th, 2023

160 Best  Instagram Bios For Estheticians [2024]

If you want to top the Esthetician Instagram game, you must have a great Instagram bio.

Your Instagram bio is the first impression your followers will have of your brand, so your bio should be unique and tell users exactly what you do and who you are.

Whether you focus on facial treatments, cosmetic procedures, or specific body treatments, it's critical that you have a stellar bio to set the tone for your posts & content on Instagram.

We understand how difficult it can be to craft a compelling Instagram bio, which is why we curated a list of the best Estheticians' Instagram bios.

Additionally, we provide you with examples of the best Estheticians bios on Instagram and a step-by-step guide to get you started.

Looking to generate your own bio? Check out our free Instagram bio generator here.

Creative Esthetician Instagram Bios

  • For Beauty, Health and Life's biggest moments
  • We're here to make a difference, every day.
  • Your inner and outer radiance.
  • The best beauty treatment, the way you want it.
  • You're Beautiful When You Look Great.
  • The art and science of rejuvenating the appearance of your skin
  • The shaping of health and beauty
  • Pleasures of the Here and Now
  • Beauty is best when you pamper yourself
  • Where Your Skin Comes First
  • Perceive. Touch. Transform.
  • Beautify The World One Face At A Time
  • Results that speak for themselves
  • You're worth it.
  • Hands that work, hearts that care
  • Fashion Forward. Face Forward.
  • Get your selfie on.
  • Your Best Pretty is my Business
  • Your skin is beautiful. Let's set it free
  • Where the elite of the elite come to glow
  • Skin that lasts all day, without makeup
  • I'm here to make your skin prettier than a picture
  • We bring you the best that beauty has to offer.
  • Hands of gold touch to bring out your natural beauty and youth.
  • Your Face Is Your Passion
  • Happy skin and a beautiful you
  • Skin that talks back.
  • Nurturing women as we nurture your skin
  • Caring for the skin with a healing touch
  • For Excellence In The Art Of All Things Skincare
  • Naturally Caring, Naturally Beautiful, Naturally You
  • We've got a face for every occasion

Cute Esthetician Instagram Bios

  • The Pulse of Fashion.
  • Welcome to the ART of BEAUTY.
  • Doing beauty differently.
  • Your Beauty Is My Business.
  • Your Best Face Tomorrow
  • Youthful, healthy, serene
  • Esthetics from head to toe
  • Hooked on beauty.
  • Look Good Feel Better
  • Believe the impossible
  • Touch of Elegance
  • Ultimate Results
  • Makeover!
  • Portraits of youthfulness.
  • Be Retro, Be Beautiful, Be You.
  • Bring out your inner selfie-star.
  • Classy, not trashy
  • Skin is what I do
  • Micro-decisions. Macro-results.
  • Addicted to glamour
  • Dedicated to the pursuit of beauty
  • Express skin without makeup.
  • Where beauty is a science
  • Come get clear!
  • Welcome to a life of beauty!
  • Pure and Simple Skincare
  • Pamper, Release, Refresh.
  • Dermatologists' Choice
  • Let's make you beautiful!
  • Eyebrow expert. Results-driven skincare.
  • Flawless skin is a right. Not a privilege
  • You know you’re out doing it right when you have to ask, “Is everyone looking at me?”

Cool Esthetician Instagram Bios

  • Aesthetician, Skin Care & Laser
  • Reach beyond the expected.
  • Present the best possible appearance while providing quality patient care.
  • Ageless Body Skin Care.
  • We beautify the world
  • Passion to Perfection
  • Look natural. Feel Beautiful.
  • Changing the Face of Beauty
  • Shed your insecurities.
  • New. Empowered. Smart
  • More Than Skin Deep
  • Let Me. Set You Free
  • Beauty Within Reach
  • I will beautify you.
  • YOLO - why not?
  • It's a spa-rific world. Let's exfoliate together.
  • Imagine flawless skin!
  • Beautiful Skin Starts Here
  • Awesome glow, Day and Night
  • Relax. Get beach-ready!
  • Come pamper yourself!
  • We love what we do and it shows
  • Licensed Aesthetician at your service!
  • Helping women get the skin they deserve.
  • Are you looking for a new look?
  • Let's get this skin party started
  • Get a glow without the harsh chemicals.
  • Beauty is our signature
  • Everyone loves a fresh face
  • My patients never look better than when they leave my office.
  • Focused on YOU. Not your money.
  • Let these fingers give you new life!

Unique Esthetician Instagram Bios

  • Modern, independent, and ethical esthetics and all other facial treatment business
  • Our aesthetician brings solutions to your skin and hair concerns.
  • I'm here to help you look and feel your best!
  • I'm here to help you look and feel your best!
  • I am a licensed Esthetician offering facials, waxing, and skincare treatments
  • A certified esthetician for (how many years) years!
  • Get your skin beautified today
  • Looking your best is our specialty.
  • Skilled and Trained Professionals
  • The Skin Specialists
  • Non-surgical body contouring
  • Pure. Clean. Safe. Efficient.
  • Building Physical Beauty. One client at a time.
  • Look your best without a stitch.
  • The Skin You Want To Be Seen With
  • No Pain. No Wounds. No Rusty Razor blades
  • Because your face needs a lift every once in a while too.
  • Real deliverer of flawless beauty
  • Expert on beauty language
  • Quality organic skincare
  • When you're ready to give your skin the attention it deserves, make an appointment with us.
  • I care about the look and health of your skin
  • Today is another day to make someone's life better through the art of esthetics!
  • Be the best you, you can be - No filter.
  • I help people feel beautiful.
  • Here to help you with your skin needs.
  • Providing exceptional beauty services
  • Your professional skincare experts
  • I'm an esthetician specializing in hair removal and tattoo camouflage.
  • I've mastered the art of making people beautiful.
  • Helping others shed their skins by providing affordable and professional esthetician services.
  • We empower you to express your individuality.

Funny Esthetician Instagram Bios

  • We turn frowns upside down
  • Making your Dr. Feel like a plastic surgeon.
  • I'm an aesthetician, not a terrorist
  • Aestheticians are the closest things to the face fairy.
  • Best wrinkle cream ever!
  • "Being a Licensed Esthetician is my passion.   Please allow me to rub any stress off your back."
  • You don't know the Taylor you've been missing.
  • Are you putting your best face forward?
  • Because you can't afford bad makeup
  • Extracted to Enthused
  • Without us, you'll look like you have a light case of the crazies
  • I make you look good, but I don't need to blow anything up to do it.
  • I'm a little bit sweet, a little bit sassy but a whole lot of fabulous!
  • Look good without a filter.
  • Let me fix your face so you can fix everyone else's heart.
  • Let your skin speak about its trouble.
  • I'm not a plastic surgeon, but you're welcome to look
  • Let’s get artsy with this esthetician
  • I see dead skin cells.
  • Oops! I waxed your eyebrows
  • Esthetician by day…. Masked Avenger by night
  • I'm not a plastic surgeon but I'm good with a scalpel.
  • Cracked lips never looked so good.
  • A good face may hide a wicked heart, but a naughty face always reveals a naughty heart
  • I'm the chick with the hands
  • Now you can be as pretty as me
  • If you've got skin, I've got a career.
  • If beauty is a crime, I must be to blame.
  • Will you wrinkle for me?
  • I specialize in making ugly people beautiful again
  • I was made for you to pamper!
  • You deserve a face for radio!

How To Create A Great Instagram Bio: 7 Steps

1. Add A Searchable Keyword On Your Instagram Name Field and Username

The first step to optimizing your Instagram bio is to add a searchable keyword on the name field and the username.

Ideally, whenever users type a keyword or a name on the Instagram search field, the app populates results based on your username to determine the most relevant search results.

Search results are matched by text. Using an Instagram username or profile name that’s related to the content of your posts is your best bet for showing up in relevant searches.

For example, if you are an artist, you may want to include your job title along with your full name on the username or the name field. That way, people searching for you or your services on Instagram can find your account easily.

Notice how Asiko, a professional artist, uses the name field to include his occupation for clarity.

That way, when you search for an artist or use their name, you can find their account easily.


If you want to change your Instagram username or name, follow these easy steps:

Step 1: Go to your profile on Instagram

Step 2: Tap or click edit profile

Step 3: Enter the right name and username

Step 4: Hit the submit button or click save, depending on the device you are using.

2. Highlight Your Skills & Target Audience

When Instagram users search you and find your profile, the next thing they will do is check out your bio to make sure they are viewing the right account.

Therefore, a good Instagram bio communicates what your business does and even mentions your target audience.

Having a 150 character count limit for your bio can feel a little tight, so this is your chance to explain to your audience why and how they should get in touch or shop from your brand.

Here are key tips to help you highlight your skills and explain to them what you do.

  • Try to keep your expression simple
  • Use a single thread or theme to link your expressions together
  • Choose readily understandable terms / avoid jargon and acronyms
  • Focus on benefits, not features

For example, Ericka, who Is a social media marketer and an Instagram expert, includes a clear description of what her business entails at the beginning of her bio.

She mentions: “I coach brands on how to use IG to attract, connect + convert their followers”.


Right after reading this description, her audience gets a glimpse of the types of services offered and what her content is going to look like.

3. Include Relevant Keywords On Your Instagram Bio

While adding keywords on your username and name field makes you discoverable, the Instagram bio is also a great place to add keywords you want to rank for.

Typically, using keywords on your Instagram may not directly help you become more discoverable on the app, but will give your account more focus and connect you with like-minded followers.

When describing your business on the Instagram bio section, include secondary and primary keywords:

Primary keywords are the main words describing your business. For example, for a landscaping expert, “gardener” might be the primary keyword.

Secondary keywords are those that add a bit more detail to the primary keywords and are more related to the searcher's intent. In our example, secondary keyword can be “gardener near me.”

Adding primary and secondary keywords to your Instagram bio enables your audience to feel more connected to your brand.

Here are a few tips to guide you when choosing relevant keywords:

  • Refer to Google Autocomplete: when you type an inquiry into the Google search bar, Google autocompletes the inquiry based on the most popular phrases people used in that context.
  • Look for Synonyms and Semantics: try looking for other ways of describing the keywords you have entered.
  • Google Keyword Planner: The free keyword research tool tells you the average search volume and how competitive the keyword is.
  • Use paid keyword research tools: SEMrush, Moz, and Ahrefs are examples of paid keyword research tools to give you insights into your Instagram bio keywords.


The simplest approach of adding a link to your Instagram is displaying it in your profile.

Unlike links placed on Instagram comments and posts, a link on your Instagram bio will be hyperlinked. That means whenever Instagram users tap on the link, they will go straight to your website.

When you create an Instagram post, include a call to action that tells visitors to check out your profile for the relevant link to your e-commerce store or website.

Alternatively, you can use a service like Linkin. bio, which turns your whole Instagram feed into a clickable landing page and drives traffic to your website.

When you add links to any Instagram posts your Instagram audience will be directed to the right content or products on your website.

For example, Barbara Corcoran, a real estate professional uses linktree.com to add a link to her business unusual podcast.

That way, she can drive traffic to her podcast effectively.


5. Add Your Contact Information

Adding contact information on your Instagram bio means Instagram users can contact you directly. It is an excellent means of developing your brand and Instagram business opportunities.

You can add your phone number, email address, or address to the physical location. This way, anyone who wants to know more about your brand can get in touch with you conveniently.

For example, Décor Finity, supplier of household items includes a phone number of their Instagram bio information.


6. Get Creative With Your Instagram Bio

Your Instagram bio is a great space to convey who you are and what you do. You may also want to use that space to show off your personality and have fun.

Here are some ideas of how to use that space to have fun and show off your personality:

Add Emojis To your Bio Description

Instead of having any text-heavy sections in your bio, you can add some Emojis.

Here is a great example of how to use Emojis in your bio.


Add Branded Hashtags

You can use the branded hashtag to let your audience know about your hashtag by including it in your Instagram bio and highlighting it in your captions and Instagram stories.

Here are great examples of how to use branded hashtags on your Instagram bio.


Add Line Breaks to Your Bio

Text-heavy parts can clutter your Instagram bio.

Adding extra space to the Instagram bio makes the information more bite-sized and consumable.

Darryl Cheng gives us a great example of how to add line breaks to your Instagram bio.


7. Add a Relevant Profile Picture

The final step in the process of optimizing your Instagram bio is choosing a relevant profile picture.

The obvious choice for this would be your brand logo as appears on your website, marketing materials, or other social media platforms.

Adding an identifiable picture makes it easy for your target audience to recognize you.

It also helps to raise brand awareness by making sure it is constantly visible within your niche on Instagram.


A great Instagram bio creates a great first impression and reflects what your brand offers in the first instance.

When creating the Instagram bio for travelers, explain who you are and what you offer your audience. You can do this easily by including keywords on the username and name field.

Include keywords on your bio description, and add a link to your website or blog, to drive Instagram users to your profile.

Do not forget to include your contact address, so that your users can get in touch easily.

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.