This case study follows the journey of Agness and Cez, founders of Etramping, as they started a personal travel site in 2011 and grew it into a thriving business, sharing budget travel hacks, unique itineraries, helpful tips, and buying guides, attracting half a million page views in a month and earning up to $2,000 in monthly ad revenue through Mediavine and affiliate marketing.

PANIQ ROOM is a global network of immersive escape room experiences with 20 locations, generating annual revenue of $10 million, aiming to reach 30 locations, $15 million in revenue, and 400,000 players annually, while investing in in-house production capabilities with Indestroom and focusing on marketing through Google Ads, Groupon, and social media platforms.

How two ice-skating world travelers built a wedding photography business with a focus on intimate, outdoor weddings, working mainly in Yosemite National Park, where they managed to attract clients almost solely through content marketing and SEO, bringing in an average of 12-18k per month.

A group of founding partners have crowdfunded enough money to purchase a private island in Belize, which will soon develop into a boutique resort and is expected to open in 2023, following a successful launch through social media and press releases.