Startup Mini Materials sells miniature masonry and woodworking supplies with a cult following gained through viral videos, social media and email newsletters.

Stuart Hochwert grew his company Prime Publishing LLC to generate over 30 million monthly page views and $7 million in annual revenue by creating free, advertising-supported cooking and crafting websites and premium, ad-free digital products.

Zack Hall started SketchUp For Woodworkers, an online course for teaching woodworkers how to use 3D design software, after acquiring an old website and investing $5,000, with the business now earning around $1k per month and attracting almost one sale per day through organic SEO traffic.

A packaging designer started Stencil Stop in 2015, which now earns around $100K per month in revenue selling stencils, offering custom stencils as some of its best-sellers, and attracting and retaining customers through simplified products and efficient advertising techniques.