Sheets & Giggles, an eco-friendly bedding brand, earned nearly $500,000 and 6,000 orders in the first 6 months of business through Indiegogo, and utilizes pun-based marketing and a DTC model to tap into a fragmented, low brand loyalty market.

Luna Nectar, founded by Mia Fiona Kut, makes all-natural, vegan, and cruelty-free hair density and haircare products; starting out selling one sole product in 2019 which made $100k, the business has seen steady growth to hit $600k in 2022 and will soon launch two new products.

A:musé Candles is a two-person team that bootstrapped their way to success by creating luxury, sustainable candles using only natural, eco-friendly materials and locally sourced beeswax and soy wax, and they currently make $8,000 per month.

Oliver Charles, a sustainable sweater company made from seaweed and yak wool, has doubled their business since launching their first sweater on Indiegogo in 2020 with no outside investment, and plans to personalize their products like ordering a burrito.