Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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2 businesses

100% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$2M /mo

Middle half earn $200K – $2M/mo

How they grow

Business models

Showing 2 case studies

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Personalised gift engraving service

Online store for premium engraved gifts.

engraversguild.co.uk

$200K /mo Reported

Gender-neutral underwear brand

Gender-neutral underwear for every body type.

tomboyx.com

$2M /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Personalised gift engraving service engraversguild.co.uk Online store for premium engraved gifts.	$200K /mo Reported	—	E-commerce +1	Advertising on social media Direct sales +1	Online Shoppers Seeking... +7	+35	Founded 2017 · 7 people · $50K to start	59	Build this
Gender-neutral underwear brand tomboyx.com Gender-neutral underwear for every body type.	$2M /mo Reported	—	E-commerce +1	Word of mouth Advertising on social media +1	Gender-Neutral Apparel ... +4	+22	Founded 2013 · 22 people · $40K to start	53	Build this

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Idea	Revenue
Crm marketing attri...	$100K/mo
No-code Airtable AP...	$20K/mo
Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo