1,000+ Unique Brewery Names

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Updated: June 10th, 2025

So, you've come up with the perfect brewery idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your brewery stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best brewery ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your brewery.

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AI Brewery Name Generator

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Ideas

Catchy brewery name ideas

YellowBrewery
Monologue Alcohol
Hot Drink
Root Pilsner
Diner Group
Thriving Microbrewery Group
The Industrial Drunkenness
ModernBrewery
The Commercial
Giant Brewpub Trading Co
Here Beer
Foolery Brewery
ProsperousBrewery
The Nice
Eggnog Alcohol
Neighbouring Brewer Spot
The Flourishing Malt
Aliphatic Inebriant
AceticAlcohol
The Enough
Brown Bowl
Swear Beer
SecondaryAlcohol
Pear Beer
FamousBrewery
Amyl Intoxicant
Hot Suds Co
Intoxication Trading Co
The Local Brewer
The Defunct Malt
Microbrewery Place
Former Distillery
The Immense
Distillery Place
The Regional Distillery
Bavarian Budweiser
The Amylic
The Thin Booze
Major
The Mild Lager
Independent Diner
Enormous Diner Pro
Tiny Diner Co
Adolescent Drinking
OldestBrewery
Distillery Trading Co
Belgian Brasserie
Giant Malting Spot
The Biggest Malting
Immense Brasserie Group
Former Brewing Spot
The Industrial
DefunctBrewery
Adolescent Alcoholic
The Weak
Typical Distillery
Local Brewpub
IrishBrewery
The Small Beer
GreatBrewery
Fresh
Ewery Brewery
The Danish
StrongerAlcohol
Adolescent Amphetamines
Adjoining Brewing
The Converted
Largest
Pure
Biggest Brasseries
The Enormous Diner
Giant
Prosperous
The Thin Keg
Known Distillery Spot
Converted Brasserie
Suds Place
Danish
The Ethyl
NearbyBrewery
Quick
Neighbouring Beer Co
Brasserie Place
Belgian
WarmBeer
Suds Trading Co
Beer Beer
Adjoining Brewpub
Alcoholic Place
CrudeAlcohol
Brasseries Pro
Typical Brewing
Dutch
Local
DisusedBrewery
Cure Beer
Immense Distillery Trading Co
Alpha dog Alcohol
Smallest
ProfitableBrewery
Ether Booze Trading Co
Municipal Brewing
Flourishing Brewing
Bavarian Bottling Plant
Bottled
Belgian Booze
Bitter Suds
Big Bottling Plant
The Absolute
More
Converted
Oldest Brasserie Group
GiantBrewery
Amyl Alcoholic Beverage
Brewer Collective
Restock Alcohol
Historic Malt Trading Co
Enormous Diner Collective

Creative brewery name ideas

Bottled Bare
The Adjoining Brasserie
Porter Brasseries Place
Brewing Collective
Deserted
IngestedAlcohol
Independent
Malt Group
Crude Drunkenness Group
Distillery Trading Co
Oldest Diner Spot
YellowBrewery
Keg Place
Where Beer
Bavarian Brewery
Bavarian Budweiser
Big Malt Co
The Alcoholic
The Danish
The Independent Diner
Adjoining Brewpub Collective
Bavarian Bock Beer
Large Brewpub Pro
Micro
Big Brasserie
The Anti
Modern Malting Collective
Beer Beer
The Homemade
Beer Brasserie
New Beer Collective
CzechBrewery
Alcoholic
Aliphatic
The Deserted Distillery
Adolescent Amphetamines
Jewelry Brewery
Bavarian Beer Group
BarrelBrewery
Municipal
The Original
Municipal Brewing
The Micro Distillery
The Stronger
Adjoining Brewing Co
Gigantic Distillery Collective
Barrel Brasserie
Immense Distillery Spot
Celebrated
OriginalBrewery
Straight
Malting Place
Independent Malt Pro
Regular Ale Co
Bavarian Brewer Pro
Largest Brewpub
The Own Brewpub
The Adolescent
Beer Pro
Gigantic Microbrewery Trading Co
Confer Beer
Amyl Alcoholic Beverage
The Barrel Microbrewery
The Profitable
Big Beer
GingerBeer
Belgian Brewhouse
Bavarian Bottling Plant
Excellent Lager Spot
The Acid
Immense Brewing Co
Bavarian Brasserie
First Malting Co
AqueousAlcohol
Phenyl
The Thin Booze
Only Beer Trading Co
The Dutch Malt
The Sufficient Alcoholic Beverage
TobaccoAlcohol
Tiny Beer Pro
The Small
The Local Brewer
The Yellow
Huge Microbrewery
Extensive Malting Group
Drinking Pro
The Hot Drink
Bavarian Beer
Thin Brewers
Belgian Brewpub
Bavarian
New Brasseries Trading Co
Malt Trading Co
Enormous Diner Pro
Belgian Brewing
Cheap Brewery
Local Brewpub
Thriving Brasserie Spot
Brewery Pro
Crude Inebriant Co
The Largest
Barrel Brewing Place
Old Brasseries
Brown Brewery
The Smallest
Smallest Malting
CommercialBrewery
Brewing Trading Co
BelgianBrewery
AlcoholicBeer
Much Ale
Acetic Alcoholic
Nearby
Belgian Brewmaster
PolyhydricAlcohol
Own Microbrewery
Diner Co

Learn more about starting a brewery:

Where to start?

-> How much does it cost to start a brewery?
-> Pros and cons of a brewery

Need inspiration?

-> Other brewery success stories
-> Marketing ideas for a brewery
-> Brewery slogans

Other resources

-> Brewery tips

Funny Brewery Names

Historic Brasseries
Anti Alcoholic Beverage
The Barrel
Barrel Bock Beer
The Brown
The Giant Distillery
Amyl Antiseptic
Dutch Malting Collective
The Thin Booze
The Disused Malting
Enough Alcoholic Beverage
OldestBrewery
Biggest Bock Beer
Cure Beer
Local Brewpub Pro
Table
The Czech Brewer
The First Brewer
Historic Diner Group
Former
The Celebrated Brewer
The Bavarian Brewing
Malt Co
Best Budweiser
Known
Aliphatic Inebriant
MuchBeer
Bavarian Brasseries
Beer Spot
Hare Beer
Brewpub Group
Adjoining Brewpub Collective
Irish Beer
Huge Microbrewery
Barrel Bottling Plant
Distilled
The Weak Brewers
Century Malting Spot
Aqueous Alcoholometric
The Isoamyl
Century Brewpub
Bottled Brewery
The Famous Brew
The First
The Adjoining Brasseries
Brasseries Pro
Brown Brewery
The Small
Profitable Brewer Trading Co
FamousBrewery
Barrel Brasserie
Store Beer
Inebriant Place
Malting Pro
The Bottled
DesertedBrewery
KnownBrewery
Favorite
Suds Collective
Nearby
Small Suds Pro
Immense
The Oldest
Much Ale
Distillery Co
Transfer Beer
Typical Distillery Place
The Century
Only Brasserie Place
Corresponding Drunkenness Co
Immense Brasseries Trading Co
Local
Require Beer
Celebrated Malting Spot
Bavarian Beer Group
Barrel Brewer
The Cheap Brew
The Barrel Beer
FormerBrewery
Smallest
Adolescent Inebriant
Successful Brasseries
HotBeer
The Lager
The Local Brewing
AdjoiningBrewery
Converted Brewer
Micro
GiganticBrewery
Sour Brewery Pro
The Celebrated
BrownBeer
Bavarian Beer
Intoxication Group
Local Beer Collective
Municipal Brewing
Danish Distillery Co
Regional
Analog Alcohol
Century
Biggest Barley Wine
Apricot Alcohol
Rice Pilsner Co
Yellow Brasserie
Prenatal Intoxication Trading Co
Converted
Pure
Lure Beer
Favorite Brewers Group
Great
The Century Malting
BavarianBeer
The Smallest
The Yellow
UnsaturatedAlcohol
Finished
Neighbouring Brewer Spot
Beer Bock Beer

Cool brewery name ideas

Cetyl
The Mild Lager
The Known
Bavarian
Small Brasserie Group
Acetic Amyl Alcohol
The Successful
Alcoholic Beverage Spot
The Sweet Drink
Brasserie Co
Beer Pro
ConvertedBrewery
Century Diner Trading Co
Anhydrous Alcoholometric
The Cheap Brew
Intoxicant Group
Amyl Alcoholometric
Extensive Beer
Known Malting Spot
Propyl Intoxication Collective
The Flourishing Malt
The Great
Large Brewpub Pro
BadBeer
The Smallest Malt
LargeBrewery
Profitable Brewer Trading Co
The Celebrated Brewer
The Neighbouring
The Butyl
Microbrewery Trading Co
Micro
Bavarian Beer Group
ExtensiveBrewery
The English
Tiny Diner Co
Neighbouring
Belgian Barley Wine
The Strong
BiggestBrewery
The Own
Concentrated
Alcoholic Beverage Trading Co
Anymore Alcohol
Diner Co
The Amyl
Barrel Brasserie
Anti Booze Place
Gigantic Malt
Belgian Beer
The Modern Brasseries
Immense
The Defunct Brasserie
ImmenseBrewery
Denatured Intoxicant Spot
Defunct Brewpub
FlourishingBrewery
The Enormous Microbrewery
The Rival
Ether Booze Trading Co
Beer Brasseries
Intoxicant Place
Belgian Brasserie
Bavarian Brewmaster
Historic Diner Group
Modern
Century
BarrelBrewery
The Propyl Intoxication
The Rival Brewpub
Original Brewing Place
FirstBrewery
Beer Brewer
ColdAlcohol
Former Brewer
The Danish
The Little
OldBrewery
Beer Group
Brasserie Trading Co
KnownBrewery
Made Ale Collective
Large Brewpub
Butyl
Giant Brewpub Trading Co
Smallest Brewing Collective
Big
Modern Malt
Bavarian Bottling Plant
Bavarian Brasseries
The Adolescent Intoxicant
Old Brasseries
Malt Trading Co
The Famous Malting
Defunct
Own
Bavarian Brewpub
Aliphatic
Small Brewing Group
AcidAlcohol
The Allylic
Huge Brewpub
GiantBrewery
Apple sauce Alcohol
The Disused
Brewing Spot
The Century Beer
SmallBrewery
Brasseries Trading Co
Regular Ale Co
Dutch Malting Collective
The Local Distillery
Inspire Beer
Big Brewhouse
The Porter
Beer Bottling Plant
Irish Beer
Adjoining

Unique brewery name ideas

Distillery Spot
Regular
Distillery Trading Co
Anhydrous Drunkenness Spot
Ore Beer
EmptyBeer
AlcoholicBeer
Corresponding Drunkenness Co
Big Brewing
The Profitable
ChilledBeer
Commercial Beer Trading Co
Deserted Distillery Place
Excessive
Profitable Distillery
Barrel Brewing Pro
The Celebrated
The Weak Brewers
Independent Diner
Malt Spot
Adolescent Alcoholic
Brewpub Pro
Biggest Barley Wine
Malting Co
Celebrated Malting Spot
The Primary
Successful Brasseries
Thriving Brasserie Spot
Brewing Trading Co
Old Distillery
Century Brewpub Trading Co
Giant Brasserie
OccasionalBeer
Much Ale
The Cold
The Ether Alcoholic
Big Bottling Plant
The Great Distillery
Local Malting Place
LightBeer
The Fatty
StrongerAlcohol
OriginalBrewery
Adolescent Drinking
Brewery Collective
The Belgian
Flourishing Brasseries
Belgian Brewpub
Homemade
Disused Brewing
Barrel Brasseries
BelgianBrewery
Fresh
Barrel Brewer
The Regional Distillery
Giant Malting Pro
The Nearby Brewer
GingerBeer
The Smallest
The Alcoholic
Keg Place
Brown Booze
Large Diner
Suds Place
Brasserie Place
Concentrated Inebriant
Adolescent Amphetamines
The Great Brasseries
Distillery Place
Butyl Drink
Aliphatic Alcoholic Beverage
Dutch Beer
Typical Distillery
Biggest Bock Beer
Flourishing Microbrewery Group
Bavarian Brewer
Enormous Diner Pro
Brewpub Spot
Beer Brewpub Place
MunicipalBrewery
The Irish Microbrewery
The Municipal Diner
The Local
Malt Group
BigBrewery
Acetic
Own Microbrewery
TypicalBrewery
Converted Brasserie
Flourishing
IngestedAlcohol
The Cheap
Synthetic Booze
Great Beer Pro
First Malting
Biggest Brewpub Trading Co
Disused
Century Brewpub
First Malting Co
Brewer Pro
Best Brewers
Independent
FattyAlcohol
Largest Brewpub
The Modern Brewpub
Acetic Alcoholic
Great Distillery Trading Co
Porter
Adolescent Alcoholics
Dilute
Rival Malt
The Brewed
Belgian Brew
The Famous Brewing
The Flourishing
Big Bock Beer
Acid Inebriant Spot
Domestic Drink

Cute brewery name ideas

DilutedAlcohol
Brown Keg
Rival Diner Group
Drinking Collective
Crude Inebriant Co
The Deserted
The First Brewer
Immense Distillery Spot
ProsperousBrewery
Regional
Anhydrous Alcoholometer
Enormous
Yellow Beer Co
Amyl Alcoholometry
Deserted Diner Group
Brewer Group
GreatBrewery
The Czech Brewer
Big Barley Wine
Cheap Brewery
Diner Trading Co
Free Alcoholic Beverage
The Industrial Drinking
Tom foolery Brewery
Small Suds Pro
Municipal Brewer
The Yellow
Original
Bottled Brewery
Converted Brewer
The Former
Known Diner Trading Co
The Century
ProfitableBrewery
UnsaturatedAlcohol
Avoid Antiseptic
Only Brasseries Spot
Drink Co
Malting Pro
Isoamyl Drinking
DutchBrewery
The Dutch Malt
Malt Pro
The Bitter Booze
The Favorite Ale
Quick
The Historic
Irish Brewing Spot
Microbrewery Pro
Drink Spot
Micro Distillery Group
New Brasseries Trading Co
Belgian Brewing
Thriving
PolyhydricAlcohol
The Adjoining Brasseries
The Acetic
Avoid
Excess
The Gigantic Distillery
Brewery Pro
OwnBrewery
Sweet Ale Co
BloodAlcohol
HugeBrewery
Intoxication Group
Alcoholic Beverage Collective
The New
Irish Distillery
Eggnog Alcohol
Brewer Trading Co
Celebrated
Cheap Drunkenness Spot
Barrel Beer
Historic
Known Distillery Spot
OldestBrewery
The Municipal
Seventy four Alcohol
Acetic Alcoholometry
Beer Bock Beer
Bavarian Brewer Pro
CelebratedBrewery
Restock Alcohol
Fare Beer
The Quick Drink
Hot Suds Co
The Disused Malting
The Original Brasseries
Yellow
Local Beer Collective
Suds Trading Co
The More Drinking
TraditionalBeer
FamousBeer
Amylic
The Giant Distillery
Nearby
Beer Brewing
CenturyBrewery
The Prosperous Diner
The Big
DiluteAlcohol
Biggest Brewmaster
Amylic Alcoholic Beverage Place
Distillery Co
Danish Distillery Group
The Absolute Intoxication
Rival Brewer Spot
Pear Beer
Microbrewery Group
Brasserie Group
Belgian
DesertedBrewery
Enormous Diner Collective
IndependentBrewery
Bottled
CheapBeer

Clever brewery name ideas

MadeBeer
Micro Microbrewery Place
Huge Malt
The Chain
MuchBeer
Smallest
Malt Co
Floor Beer
The Only
Brasseries Spot
Intoxication Collective
Famous Brasserie Trading Co
New Diner Collective
Anti Amphetamines
Belgian Booze
PhenylethylAlcohol
The Nice
Bitter Budweiser
Profitable Brasserie Collective
DanishBrewery
Successful
Big Brewpub
The Barrel Beer
Biggest Bottling Plant
Crude Booze
Mild Suds
AceticAlcohol
The Prosperous
Biggest Brasseries
Belgian Brewer
First Malt
Defunct Brasseries Collective
Defunct Diner
Compare Beer
Belgian Brewmaster
Allylic Alcoholometer
FreeBeer
Yellow Brasserie
Drink Collective
Brasseries Collective
Biggest Malt Collective
Adjoining Brewpub Collective
The Stronger
Favorite
Native
More
Typical Malt Co
Microbrewery Place
LittleAlcohol
The Traditional
Barrel Brewhouse
Yellow Beer Collective
Bitter Suds
Old Brasserie Place
Inebriant Place
Brewer Collective
DenaturedAlcohol
Rapport Alcohol
Ether Drink Collective
The Tiny
Brewer Spot
StraightAlcohol
Typical Malt Group
Trihydric Drink Group
Big Beer
Catcalls Alcohol
Anti Alcoholic Beverage
Inebriant Group
IrishBrewery
Liquid Drinking
The Enormous Diner
Belgian Pilsner Group
Drinking Pro
Barrel Bock Beer
Rice Pilsner Co
Swear Beer
The Biggest Beer
Car Beer
Brown Bowl
Ethylic
The Biggest
Aqueous Alcoholometric
Former
Bavarian Beer
Enormous Malting Collective
Beer Brewhouse
Deserted
BelgianBeer
Brewery Co
Barrel Barley Wine
The Bavarian Brewing
The Benzyl
Applesauce Alcohol
The Dutch Beer
Excellent Lager Spot
BeerBrewery
Favorite Booze Trading Co
The Avoid
Biggest Distillery
The Sour Booze
Brewpub Collective
The Adjoining Brewer
Oldest Distillery
The Synthetic
The Belgian Brewpub
Great
The Dutch
The Major
New Malting Trading Co
Bad Booze
Successful Diner Place
The Bitter
Malting Spot
Cinnamic Alcoholic
Immense Brewing Co
Apricot Alcohol
Tiny Beer Pro
The Anhydrous

Best brewery name ideas

Irish Malt Place
ThrivingBrewery
Belgian Bock Beer
Amyl Alcoholics
Distillery Pro
Secondary Booze Collective
Adjoining Brewing Co
The Thriving
The Aqueous
Famous
Thriving Brewer
Only Brasserie Place
Fetal
The Municipal Brasseries
ModernBrewery
Cent Alcoholic Co
Irish
The Giant
Phenylethyl Intoxication Trading Co
Enormous Malting
The Own Brewpub
Fetal Intoxicant Co
The Hot
Small Malt Pro
The Brown
HistoricBrewery
Door Beer
Best Bier
Prosperous Beer Group
Biggest Malt
The Extensive
Sore Beer
Largest Brewing Co
YellowBrewery
The First
Independent Distillery Spot
Moor Beer
The First Brewing
Brewing Collective
RivalBrewery
The Regional Malting
Brewpub Co
Brewed Bare
Malting Collective
Bavarian Malt Spot
Bavarian Budweiser
The Porter Diner
Giant Malting Spot
The Thin Booze
Phenylethyl Drunkenness Co
CzechBrewery
Immense Brewer
CrudeAlcohol
AdjoiningBrewery
The Gigantic
Largest Beer Place
Original Malting Trading Co
The Largest
Owned Brewpub Trading Co
Free
The Immense Diner
Pale
Pure
Small
The Largest Microbrewery
Danish Distillery Co
Beer Malting Pro
Yellow Microbrewery
Independent Malt Pro
The Historic Brewer
Beer Malt
Owned Microbrewery Collective
SmallBeer
The Famous
The Small
The Independent
Flourishing Diner Pro
The Corresponding
New Beer Pro
The Known Malt
Amyl Antiseptic
HotAlcohol
Hot Drink
The Corresponding
Major
AmylAlcohol
Concur Beer
MuchAlcohol
Amyl Alcoholic Beverage
Require Beer
Brewer Co
Malting Place
Excess Alcoholic Beverage Co
Bavarian Bier
Inebriant Trading Co
Huge Microbrewery
Iced Ale Place
Gigantic Microbrewery Trading Co
Spare Beer
The Known Brewpub
The Excellent Brew
Brewing Pro
Century Malting Spot
Beer Collective
Typical
Hare Beer
Big Brewmaster
FormerBrewery
Suds Spot
Alcoholic Pilsner Trading Co
HotBeer
Amyl Alcoholometer
BrewedBeer
Dissolve Alcohol
Share Beer
Distilled
Breweries Brewery
Barrel Brewpub

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Brewery:

Simple is always better

This means a few different things. Your brewery name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your brewery:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Brewery: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile