1,000+ Unique Brewery Names

Updated: August 13th, 2025

So, you've come up with the perfect brewery idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your brewery stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best brewery ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your brewery.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

AI Brewery Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of brewery name ideas for free using our , get keyword data, and instantly check domain availability.

Ideas

Catchy brewery name ideas

  • The Green
  • EnoughAlcohol
  • Original Brewing Place
  • Major
  • Municipal Brewer
  • Belgian Beer
  • FlourishingBrewery
  • Extensive Brewer Pro
  • First Malting Co
  • Brewer Co
  • Thriving Microbrewery Group
  • The Dutch Malt
  • Major Microbrewery Co
  • Mild Suds
  • Anti Booze Place
  • Homemade
  • Sweet Ale Co
  • Big Barley Wine
  • The Local
  • Only Brasseries Spot
  • KnownBrewery
  • The Chain
  • Barrel
  • Quick
  • The Porter
  • Beer Co
  • TypicalBrewery
  • Gigantic Malt
  • DarkBeer
  • The Enough Pilsner
  • Belgian Brew
  • The Commercial
  • The Modern Brasseries
  • RiceBeer
  • The Irish Microbrewery
  • Malting Co
  • The Acetic
  • Malt Place
  • Favorite Booze Trading Co
  • The Regional Distillery
  • Big Malt Co
  • Avoid Alcoholic
  • HugeBrewery
  • The Industrial Drunkenness
  • Aqueous Alcoholometric
  • UnsaturatedAlcohol
  • The Defunct Brasserie
  • Enough Alcoholic Beverage
  • Pure
  • Great Beer
  • Former Brewing Spot
  • Typical Distillery Place
  • Ensure Beer
  • Root Pilsner
  • The Brewed
  • Biggest Malt
  • Dutch Beer
  • The Commercial Beer
  • The Original
  • Large Diner
  • Straight
  • Corresponding Drunkenness Co
  • The Sour Booze
  • Intoxicant Place
  • Oldest Brasseries Co
  • The Local Brewer
  • FormerBrewery
  • Diner Co
  • Floor Beer
  • Successful Diner Place
  • BrownBeer
  • The Absolute
  • Rival Diner Group
  • The Little
  • Bavarian Brewery
  • Intoxication Collective
  • Tiny Brewing Group
  • Microbrewery Trading Co
  • Brasseries Collective
  • Barrel Brewpub
  • Defunct Brasseries Collective
  • The Thriving
  • Municipal
  • The Industrial Drinking
  • Smallest
  • The Great Distillery
  • Concentrated Inebriant
  • Irish
  • Brewers Collective
  • Extensive Malting Group
  • Belgian Brewpub
  • Cool
  • Biggest
  • Big Brasseries
  • Oldest Brasserie Group
  • The More Drinking
  • Biggest Malt Collective
  • Malt Spot
  • Brewers Trading Co
  • FamousBrewery
  • YellowBrewery
  • Large
  • Barrel Beer
  • Bavarian Beer Group
  • The Bavarian
  • Converted
  • Bottled Brewers
  • TraditionalBeer
  • Anhydrous Alcoholometric
  • Typical Malt Group
  • Owned Brasseries Spot
  • Amyl Alcoholometer
  • Amylic Alcoholic Beverage
  • The Draught Ale
  • Care Beer
  • Less
  • Local Malting Place
  • Immense Brewer

Creative brewery name ideas

  • Cure Beer
  • Adolescent Inebriant
  • Keg Place
  • DefunctBrewery
  • The Ether Alcoholic
  • Brewing Spot
  • Porter Brasseries Place
  • The Great Distillery
  • Huge
  • Aqueous Alcoholometric
  • Allylic Alcoholometer
  • Micro Distillery Group
  • Wire Beer
  • Only Brasseries Spot
  • The Acetic
  • Regional Brewpub Trading Co
  • Microbrewery Co
  • StraightAlcohol
  • The Municipal Diner
  • The Enough
  • Microbrewery Place
  • Brewing Collective
  • The Largest
  • Enormous
  • Barrel Bottling Plant
  • Huge Microbrewery
  • The Modern Brasseries
  • The Small
  • Store Beer
  • Defunct Brasseries Collective
  • Big Malt Co
  • The Defunct Malt
  • OriginalBrewery
  • The Quick Drink
  • The Disused Brasseries
  • Disused Malt Co
  • Aliphatic Inebriant
  • Compare Beer
  • The Historic Brewer
  • Avoid Alcoholic
  • Brewpub Spot
  • Alpha dog Alcohol
  • Thin Brewers
  • Beer Malt
  • The Homemade
  • SmallestBrewery
  • Historic Brasserie
  • ThrivingBrewery
  • EnoughAlcohol
  • Immense Distillery Spot
  • The Porter
  • Irish Diner
  • Belgian Beer
  • Beer Brewpub
  • Extensive Malting Pro
  • Independent Diner
  • Free
  • Intoxicant Trading Co
  • Inspire Beer
  • More
  • Jewelry Brewery
  • Typical Distillery
  • Brewed Bare
  • MuchBeer
  • Irish Beer
  • Hot Suds Co
  • Inebriant Place
  • Extensive Beer
  • Amyl Alcoholometric
  • Neighbouring Brasserie
  • The Enormous
  • Century
  • The Local Brewing
  • Converted
  • Alcoholic
  • DilutedAlcohol
  • The Stronger
  • Brasserie Group
  • Bitter Budweiser
  • ExtensiveBrewery
  • The Ginger
  • Deserted Beer Group
  • The Old Beer
  • Tiny Brewing Group
  • Bavarian Beer
  • BiggestBrewery
  • Thriving Brewer
  • The Local
  • Brewer Trading Co
  • The Anti
  • Tom foolery Brewery
  • Defunct Brasserie Group
  • Brown Bowl
  • GingerBeer
  • Commercial Beer Trading Co
  • The Barrel Microbrewery
  • Flourishing Brasseries
  • SmallBeer
  • Large Brasserie
  • Giant Brasserie
  • Finished
  • Favorite
  • Alcoholic Pilsner Trading Co
  • Old Brasseries
  • Fresh
  • Adolescent Drinking
  • The Great Brasseries
  • Typical
  • DutchBrewery
  • Famous Brasserie Trading Co
  • Known Diner Trading Co
  • TinyBrewery
  • Historic Brasseries
  • ModernBrewery
  • Beer Co
  • Cheap Brewery
  • Disused
  • BrownBeer

Learn more about starting a brewery:

Where to start?

-> How much does it cost to start a brewery?
-> Pros and cons of a brewery

Need inspiration?

-> Other brewery success stories
-> Marketing ideas for a brewery
-> Brewery slogans

Other resources

-> Brewery tips

Funny Brewery Names

  • CenturyBrewery
  • Anti Amphetamines
  • Local Brewpub
  • Adjoining
  • BarrelBrewery
  • Large Diner
  • Brewery Collective
  • Favorite Booze Trading Co
  • The Thin Keg
  • Belgian
  • Drunkenness Group
  • Malt Group
  • Successful
  • Alcoholic Beverage Spot
  • Beer Collective
  • The Known Brewpub
  • Brewer Collective
  • Adjoining Brewpub Collective
  • The Century
  • Irish Brewer
  • Where Beer
  • Propyl Intoxication Collective
  • Brasserie Place
  • FamousBeer
  • PolyhydricAlcohol
  • Commercial Brewpub
  • Biggest Bottling Plant
  • The Belgian Brewpub
  • GingerBeer
  • GreatBrewery
  • Neighbouring
  • Known Diner Trading Co
  • The Ginger
  • HotBeer
  • Dilute
  • Beer Beer
  • Biggest
  • The English
  • Outlaw Alcohol
  • Domestic Keg Trading Co
  • Allylic Alcoholometer
  • The Avoid
  • The Synthetic
  • Biggest Brewpub Trading Co
  • Bitter Suds
  • Barrel Brewing
  • The Smallest
  • The Cold
  • The Adjoining Brasserie
  • Belgian Booze
  • New Beer Pro
  • DesertedBrewery
  • EnoughAlcohol
  • Independent Microbrewery Co
  • Huge Brewpub
  • Sour Brewery Pro
  • Brown Keg
  • Neighbouring Beer Co
  • Beer Brasserie
  • Adjoining Brewpub
  • Deserted Distillery Place
  • Barrel Bock Beer
  • The Regional Distillery
  • Bavarian Malt Spot
  • The Commercial Alcoholic
  • Confer Beer
  • Immense Brewer
  • Regular
  • Disused Diner
  • Former Distillery
  • BiggestBrewery
  • Long shot Alcohol
  • Brewer Group
  • Giant
  • Successful Diner Place
  • OldestBrewery
  • Giant Brewpub Trading Co
  • The Historic
  • First
  • Drunkenness Place
  • Profitable Distillery
  • Oldest Distillery
  • Brasserie Co
  • Much Ale
  • Quick
  • The Czech
  • Gigantic Distillery Collective
  • The Flourishing
  • The Original Malt
  • The Nearby Brewer
  • Oldest Brasserie Group
  • Adolescent Inebriant
  • Beer Brewpub Place
  • Small Malt Pro
  • Avoid Amyl Alcohol
  • Anymore Alcohol
  • Brewery Pro
  • New Malting Trading Co
  • The Old Beer
  • Beer Brewing
  • Big Brewer
  • Microbrewery Collective
  • The Enough Brewers
  • Spare Beer
  • Municipal Brewer
  • Typical Brewing
  • Great Beer Pro
  • ProofAlcohol
  • The Biggest Beer
  • Drink Co
  • The Rival Brewpub
  • Brewed Bare
  • Modern
  • FlourishingBrewery
  • Excessive
  • The First Brewer
  • Big Beer
  • Bitter Budweiser

Cool brewery name ideas

  • Micro
  • Successful
  • DutchBrewery
  • First Malting
  • Lager Co
  • Brasseries Pro
  • Fresh
  • Rapport Alcohol
  • Small
  • New Diner Collective
  • Giant Malting Pro
  • Beer Diner Co
  • ChilledBeer
  • The Own
  • Suds Trading Co
  • Oldest Distillery
  • Immense Microbrewery Group
  • BeerBrewery
  • Fare Beer
  • Brewer Trading Co
  • The Thin Booze
  • Oldest Diner Spot
  • The Commercial Beer
  • Brewer Group
  • Biggest Bock Beer
  • OwnBrewery
  • The Deserted Distillery
  • Lure Beer
  • Puberty Brewery
  • The Best
  • Best Brewers
  • Empty
  • Modern Malt
  • Favorite Booze Trading Co
  • Cheap Drunkenness Spot
  • Large Brewpub Pro
  • The Chain
  • Anhydrous Alcoholometer
  • Typical
  • Distillery Group
  • Excessive
  • Intoxication Spot
  • Acetic Amyl Alcohol
  • Former
  • The Allylic
  • Amyl Alcoholometric
  • The Bavarian
  • Biggest Barley Wine
  • Owned Brewpub Trading Co
  • The Adolescent Intoxicant
  • Mild Suds
  • The Famous Brewer
  • Malting Place
  • The Former
  • Adolescent Alcoholometer
  • Historic Diner Group
  • Brewing Collective
  • Profitable Distillery
  • Celebrated
  • BarrelBrewery
  • Former Brewer
  • The Acetic
  • The Independent Diner
  • Beer Brewhouse
  • The Aliphatic
  • Root Pilsner
  • The Giant Distillery
  • The Primary
  • Malting Collective
  • The Regional Distillery
  • Distillery Pro
  • Danish
  • Neighbouring Brasserie
  • Anhydrous Alcoholometric
  • The Adolescent
  • Foolery Brewery
  • EmptyBeer
  • Belgian Barley Wine
  • The Big
  • The Nearby Brewer
  • Municipal Brewer
  • Wire Beer
  • The Ginger
  • Avoid Antiseptic
  • Synthetic Booze
  • Major
  • The Hot Drink
  • The Neighbouring
  • The Local Brewer
  • Butyl Drink
  • Floor Beer
  • OldestBrewery
  • Belgian Brewing
  • Smallest Brewing Collective
  • Belgian Brasseries
  • The Czech Brewer
  • MajorBrewery
  • Thriving Brasserie Spot
  • Brewers Trading Co
  • Original
  • Disused
  • Drink Collective
  • Apple sauce Alcohol
  • The Flourishing Malt
  • Former Distillery
  • Disused Malt Co
  • Bitter Booze
  • Beer Beer
  • The Known Brewpub
  • Adolescent Alcoholics
  • The Corresponding
  • Irish Malt Place
  • Giant Malting Collective
  • Monologue Alcohol
  • Local
  • Century Brewpub Trading Co
  • Sore Beer
  • Known Diner Trading Co

Unique brewery name ideas

  • Excess Alcoholic Beverage Co
  • Modern Malt
  • Store Beer
  • Intoxication Trading Co
  • Oldest Diner Spot
  • Immense Distillery Spot
  • Lager Co
  • The Green
  • Biggest Brewpub Trading Co
  • New Beer Collective
  • The Commercial
  • SuccessfulBrewery
  • DisusedBrewery
  • Typical Microbrewery Co
  • Pure
  • The Municipal
  • Bavarian Beer Group
  • First
  • The Enough Brewers
  • The Old Beer
  • The Liquid
  • Smallest Malting
  • First Beer
  • Malting Spot
  • The Stale Lager
  • Brasseries Pro
  • Typical Brewer Trading Co
  • The Thin Booze
  • Local Brewpub Pro
  • Anhydrous Alcoholometer
  • The Independent
  • The Lager
  • Anti Booze Place
  • Small Malt Pro
  • Acetic Amyl Alcohol
  • The Sweet Drink
  • The Flourishing Distillery
  • Brewing Spot
  • The Enormous Brewing
  • The Ether Alcoholic
  • The Only
  • Famous Beer Pro
  • Big Brewer
  • Giant Malting Spot
  • The Adjoining Brasseries
  • Alcoholic Pilsner Trading Co
  • Deserted
  • Suds Trading Co
  • Regional
  • The Known
  • The Yellow
  • Prosperous Beer Group
  • Sufficient Drinking
  • The Hot Drink
  • The Original Brasseries
  • Enough Alcoholic Beverage
  • Beer Group
  • Profitable Brasserie Spot
  • Barrel Brewer
  • The Major
  • CenturyBrewery
  • The Irish Microbrewery
  • The Industrial Drinking
  • Owned Beer Trading Co
  • The Famous
  • Analog Alcohol
  • Oldest Brasseries Co
  • Beer Pro
  • Disused Malt Co
  • Microbrewery Co
  • Brewers Collective
  • Yellow Beer Co
  • Cheap Drunkenness Spot
  • The Successful
  • Big Brewmaster
  • Drink Co
  • Malt Trading Co
  • Successful Brasseries Place
  • Microbrewery Group
  • Flourishing Microbrewery Group
  • The Danish
  • Bavarian Brewmaster
  • The Irish
  • Ore Beer
  • Less
  • The Original Malt
  • Barrel Barley Wine
  • Excellent Lager Spot
  • Adjoining Brewpub Collective
  • The Enough
  • The Typical
  • Only
  • Converted Brewer
  • The Adjoining Brewer
  • Extensive Brasserie
  • The Primary
  • Great
  • CheapBeer
  • The Avoid
  • Century Malting Spot
  • Largest Brewpub
  • Ether Booze Trading Co
  • Tiny Brasseries Co
  • Own
  • PolyhydricAlcohol
  • More
  • Monologue Alcohol
  • ModernBrewery
  • Brewing Group
  • BrewedBeer
  • Cheap Brewery
  • Large Brewpub
  • Bitter Suds
  • Barrel Brasserie
  • New Microbrewery
  • Beer Brewing
  • Big Barley Wine
  • Inspire Beer

Cute brewery name ideas

  • The Favorite Ale
  • Belgian Pilsner Group
  • Biggest Beer
  • BelgianBrewery
  • Drink Trading Co
  • Bavarian
  • Bitter Booze
  • Inebriant Group
  • The Adjoining Brasserie
  • Independent Malt Pro
  • Belgian Brasserie Place
  • The Commercial Alcoholic
  • IndependentBrewery
  • The English
  • The Hot Drink
  • Giant Brasserie
  • Iced Ale Place
  • Gigantic Distillery Collective
  • The Huge Brasserie
  • CelebratedBrewery
  • StraightAlcohol
  • Spare Beer
  • The First Brewer
  • Historic Malt Trading Co
  • Known Malting Spot
  • Local
  • The Adolescent Intoxicant
  • Adjoining Brewing
  • Brewer Pro
  • The Local Distillery
  • Rice Pilsner Co
  • Tom foolery Brewery
  • Require Beer
  • The Fatty
  • Smallest Microbrewery Co
  • The Anhydrous
  • The Century Malting
  • The Corresponding
  • Century Malting Spot
  • Suds Collective
  • Bavarian Beer
  • ImmenseBrewery
  • Beer Trading Co
  • Dutch
  • Enormous Diner Collective
  • Biggest
  • The Celebrated Brewer
  • Deserted
  • Empty
  • Big Brewer
  • Tiny Brasseries Co
  • Drinking Collective
  • The Historic
  • Neighbouring
  • The Biggest Malting
  • The Enough Brewers
  • The Famous
  • The Owned
  • Weak
  • The Green Brew
  • BeerBrewery
  • Big Brewpub
  • Irish Distillery
  • The Local Brewing
  • Chilled
  • The Small Beer
  • The Tiny
  • Fetal Intoxicant Co
  • The Quick Drink
  • Adjoining Brewing Co
  • Flourishing Beer Spot
  • First Beer
  • The Deserted
  • Typical Malt Group
  • Bavarian Brewing
  • Micro
  • Dutch Malting Collective
  • The Liquid
  • Thriving Brewer
  • Confer Beer
  • Biggest Brewmaster
  • Century
  • The Regional Malting
  • Large Brewpub Pro
  • Typical Malt Co
  • The Century
  • The Flourishing Distillery
  • The Alcoholic Keg
  • Eggnog Alcohol
  • The Bock
  • Famous Beer Pro
  • The Acid
  • Modern
  • Bavarian Brasseries
  • Major Microbrewery Co
  • The Porter
  • Here Beer
  • Big Beer
  • Barrel Brasserie
  • Owned Brasseries Spot
  • The Original Malt
  • Bavarian Brewer
  • Flourishing Brewing
  • The Smallest
  • Avoid Antiseptic
  • Profitable Brewer Trading Co
  • The Largest Microbrewery
  • Cure Beer
  • The Allylic
  • Brasseries Collective
  • Booze Trading Co
  • Oldest Malt Place
  • Bottled Brewers
  • Beer Co
  • The Dutch Beer
  • The Modern Brewpub
  • Regional Brewpub Trading Co
  • Mild Suds

Clever brewery name ideas

  • The Giant Distillery
  • Beer Co
  • The Original Malt
  • MicroBrewery
  • Giant
  • Biggest
  • Apple sauce Alcohol
  • Cent Alcoholic Co
  • The Original Brasseries
  • Largest
  • Dutch Beer
  • Major
  • The Own
  • Distillery Place
  • Brewpub Pro
  • The Anhydrous
  • Belgian Brew
  • Avoid Amyl Alcohol
  • Municipal
  • Beer Group
  • FreeBeer
  • Flourishing Beer Spot
  • NewBrewery
  • Alcoholic Beverage Trading Co
  • Huge Malt
  • Flourishing Brasseries
  • Disused Malting
  • New Beer Collective
  • The Adolescent Intoxicant
  • Only Beer Trading Co
  • The Dutch
  • Beer Malt
  • Giant Malting Pro
  • The Danish
  • AqueousAlcohol
  • Adolescent Alcoholics
  • Oldest Distillery
  • Historic Brasserie
  • Celebrated
  • Store Beer
  • Distilled
  • Known Diner Trading Co
  • Enormous Diner Collective
  • The First Brewer
  • Brasserie Co
  • The Neighbouring
  • DarkBeer
  • Big Barley Wine
  • Require Beer
  • The Prosperous
  • Brewing Trading Co
  • Big Brewmaster
  • Trihydric Drink Group
  • CzechBrewery
  • Belgian Brewpub
  • Independent Microbrewery Co
  • Beer Brewer
  • Porter Brasseries Place
  • Yellow Brasserie
  • Resolve Alcohol
  • Immense Microbrewery Group
  • Malt Pro
  • DilutedAlcohol
  • Historic Brasseries
  • The Iced
  • SmallBrewery
  • Intoxication Trading Co
  • Brewery Pro
  • The Enormous Brewing
  • Immense Distillery Trading Co
  • Pair Beer
  • BigBrewery
  • Amylic Alcoholic Beverage
  • Cheap Brewery
  • Gigantic Malt
  • Amylic Alcoholic Beverage Place
  • FamousBeer
  • Bavarian Malt Spot
  • The Industrial
  • Octyl
  • Oldest Diner Spot
  • The Great
  • Dutch Malting Collective
  • Tiny Diner Co
  • Amyl Alcoholometer
  • Modern Malt
  • Belgian Brewmaster
  • Jewelry Brewery
  • Great Brewer Place
  • Adjoining Brewing
  • Bavarian Bottling Plant
  • LightBeer
  • Amyl Alcoholometric
  • Large Brewpub Pro
  • Owned Distillery
  • Giant Brasserie
  • The Enormous Diner
  • Large Brasserie
  • Successful Diner Place
  • Wire Beer
  • Barrel Beer
  • Microbrewery Place
  • Gigantic Microbrewery Trading Co
  • BiggestBrewery
  • Amyl Intoxicant
  • Weak
  • The Cold
  • Nearby
  • Here Beer
  • Malting Collective
  • Converted Brasserie
  • Commercial Brewpub
  • Pale
  • The Enough Brewers
  • Later on Alcohol
  • Brasseries Pro
  • The Prosperous Diner
  • Irish

Best brewery name ideas

  • Diner Trading Co
  • Barrel Beer
  • Later on Alcohol
  • Only Brasserie Place
  • Famous Beer Pro
  • Denatured Intoxicant Spot
  • Disused Diner
  • Malting Trading Co
  • The Sweet Drink
  • Keg Place
  • Major Diner Place
  • Malt Co
  • Concentrated Inebriant
  • Brewer Co
  • Diner Spot
  • Defunct Diner
  • Avoid
  • Own
  • Barrel Brasseries
  • GiganticBrewery
  • OwnedBrewery
  • Rival Malt
  • Profitable Distillery
  • Adolescent Inebriant
  • Domestic Keg Trading Co
  • The Stale Lager
  • The Ethyl
  • Enormous Brewpub Co
  • Oldest Diner Spot
  • Domestic Drink
  • The Butyl
  • The Ingested
  • Modern Malting Collective
  • The Isoamyl
  • Intoxicant Pro
  • Sore Beer
  • WarmBeer
  • Profitable Brewpub Trading Co
  • Celebrated
  • Neighbouring Brewer Co
  • Brasserie Group
  • Rival Brewer Spot
  • The Deserted Distillery
  • Brasserie Co
  • AdjoiningBrewery
  • TypicalBrewery
  • Beer Bottling Plant
  • The Ingested Drunkenness
  • The Local
  • Wire Beer
  • The Brown
  • The Prosperous
  • Rapport Alcohol
  • Extensive
  • The Enormous Brewing
  • RivalBrewery
  • The Dutch Malt
  • Drinking Pro
  • Intoxication Trading Co
  • Anhydrous Drunkenness Spot
  • Barrel Brasseries Pro
  • The Celebrated Brewer
  • Only Beer Trading Co
  • Pale
  • PhenylethylAlcohol
  • Known Diner Trading Co
  • The Commercial Alcoholic
  • The Former
  • Neighbouring Brewer Spot
  • Immense Microbrewery Group
  • LittleAlcohol
  • Hot Suds Co
  • The Local Brewing
  • IngestedAlcohol
  • CrudeAlcohol
  • Avoid Antiseptic
  • Beer Malt
  • Brasserie Spot
  • Brasseries Pro
  • BrewedBeer
  • ImmenseBrewery
  • Distillery Pro
  • The Benzyl
  • BelgianBrewery
  • The Oldest
  • Brasserie Collective
  • Biggest Brewpub
  • Historic
  • Excess Alcoholic Beverage Co
  • Malt Spot
  • The Barrel Beer
  • Bad Booze
  • The Bottled
  • MadeBeer
  • Acetic Alcoholic
  • HotAlcohol
  • Thin Brewers
  • The Immense
  • Bavarian Brewer
  • First Brasseries Spot
  • Native
  • Former Brewing Spot
  • Irish Beer
  • Amylic Alcoholic Beverage Place
  • The Largest Microbrewery
  • Typical Microbrewery Co
  • The Beer
  • Brewpub Co
  • Immense Brasseries Trading Co
  • The Biggest Malting
  • Gigantic
  • Brewpub Group
  • Belgian Brewing
  • KnownBrewery
  • Known Malting Spot
  • Isoamyl Drinking
  • The Anti
  • BadBeer

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Brewery:

Simple is always better

This means a few different things. Your brewery name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your brewery:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.