1,000+ Unique Brewery Names

1,000+ Unique Brewery Names

So, you've come up with the perfect brewery idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your brewery stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best brewery ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your brewery.

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Brewery Name Generator

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Ideas

Catchy brewery name ideas

  • Yellow Beer Collective check availability
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  • Belgian Brasseries check availability
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  • Huge Malt check availability
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  • The Alcoholic Suds check availability
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  • The Commercial Beer check availability
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  • WarmBeer check availability
  • The Famous Brewer check availability
  • The Rival Brewpub check availability
  • The Anti check availability
  • PhenylethylAlcohol check availability
  • The Corresponding check availability
  • Irish Beer check availability
  • OnlyBrewery check availability
  • Transfer Beer check availability
  • Brewer Pro check availability
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  • Immense Brasseries Trading Co check availability
  • Pure check availability
  • Great check availability
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  • BavarianBeer check availability
  • The Isoamyl check availability
  • Free Alcoholic Beverage check availability
  • Bavarian Bier check availability
  • The Bavarian Booze check availability
  • Drink Spot check availability
  • New Malting Trading Co check availability
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  • Brasserie Collective check availability
  • Brasseries Spot check availability
  • The Historic check availability
  • The Propyl Intoxication check availability
  • The Neighbouring check availability
  • Converted Brasserie check availability
  • Beer Brewing check availability
  • The Green Brew check availability
  • Denatured Intoxicant Spot check availability
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  • The Enormous Microbrewery check availability
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  • The Fatty check availability
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  • The Thin Booze check availability
  • Amyl Alcoholic Beverage check availability
  • Intoxicant Pro check availability
  • Jewelry Brewery check availability
  • The Ethyl check availability
  • Brown Keg check availability
  • Huge Microbrewery check availability
  • The Czech Brewer check availability
  • Booze Trading Co check availability
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  • Big Brasserie check availability
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  • Anhydrous Alcoholometric check availability
  • The Belgian Distillery check availability
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  • Immense Distillery Spot check availability
  • Concur Beer check availability
  • The Bavarian Brewing check availability
  • The Alcoholic check availability
  • Adolescent Alcoholometer check availability
  • Strong check availability
  • The Gigantic Distillery check availability
  • Irish Diner check availability
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  • Barrel Brasseries check availability
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  • Profitable Brewer Trading Co check availability
  • BrewedBeer check availability
  • Barrel Brewing Pro check availability
  • Large Brewpub check availability
  • The Acid check availability
  • Huge check availability
  • Century Brewpub Trading Co check availability
  • Anhydrous Alcoholometer check availability
  • The Industrial Drunkenness check availability
  • The Flourishing check availability
  • Big Bock Beer check availability
  • Beer Beer check availability
  • Microbrewery Trading Co check availability
  • Microbrewery Place check availability
  • The Known Malt check availability
  • Small Brasserie Group check availability
  • Seventy four Alcohol check availability
  • Alcoholic Place check availability
  • The Famous Brew check availability
  • Gigantic Malt check availability
  • Acetic Amyl Alcohol check availability

Creative brewery name ideas

  • Monologue Alcohol check availability
  • Rice Pilsner Co check availability
  • Independent Microbrewery Co check availability
  • Sour Brewery Pro check availability
  • OccasionalBeer check availability
  • Native check availability
  • The Adolescent Intoxicant check availability
  • Brewpub Collective check availability
  • Dutch check availability
  • The Anhydrous check availability
  • Owned Microbrewery Collective check availability
  • Hare Beer check availability
  • Large Brasserie check availability
  • Barrel Beer check availability
  • Belgian Brasserie Place check availability
  • The Municipal Diner check availability
  • Nearby Diner check availability
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  • The Prosperous check availability
  • New Beer Pro check availability
  • Small Suds Pro check availability
  • Flourishing Beer Spot check availability
  • The Draught Ale check availability
  • First Diner Spot check availability
  • Irish Distillery check availability
  • The Barrel Beer check availability
  • Successful check availability
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  • Successful Brasserie Co check availability
  • The Strong check availability
  • Profitable Brasserie Collective check availability
  • The Hot Drink check availability
  • ColdAlcohol check availability
  • Known Diner Trading Co check availability
  • Barrel Brasserie check availability
  • Typical Distillery Place check availability
  • The Alcoholic Keg check availability
  • The Weak check availability
  • Typical Malt Co check availability
  • Alcoholic Beverage Place check availability
  • BarrelBrewery check availability
  • Big check availability
  • The Bitter check availability
  • CenturyBrewery check availability
  • Owned Brasseries Spot check availability
  • Store Beer check availability
  • Acetic Alcoholometry check availability
  • Brasseries Trading Co check availability
  • Later on Alcohol check availability
  • Beer Collective check availability
  • Disused Malting check availability
  • Prosperous check availability
  • Historic Brasserie check availability
  • The Barrel Microbrewery check availability
  • The Huge Diner check availability
  • Typical Malt Spot check availability
  • The Porter check availability
  • Local Brewpub Pro check availability
  • The Enough check availability
  • Less check availability
  • Distillery Place check availability
  • Distillery Co check availability
  • CzechBrewery check availability
  • Bavarian Bottling Plant check availability
  • The Ginger check availability
  • Bottled Bare check availability
  • Immense Brasserie Group check availability
  • Compare Beer check availability
  • The Bitter Booze check availability
  • Pear Beer check availability
  • Analog Alcohol check availability
  • The Adjoining Brasseries check availability
  • Flourishing Brewing check availability
  • Belgian Brewer check availability
  • Brewer Trading Co check availability
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  • Century Diner Trading Co check availability
  • The English check availability
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  • Famous Brasserie Trading Co check availability
  • The Barrel check availability
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  • Best Bier check availability
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  • Finished check availability
  • The Municipal Brasseries check availability
  • Beer check availability
  • Amyl Antiseptic check availability
  • Adjoining Brewpub check availability
  • Barrel check availability
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  • Intoxication Trading Co check availability
  • The Great check availability
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  • BigBrewery check availability
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  • Beer Bock Beer check availability
  • Bottled Brewery check availability
  • Extensive Brasserie check availability
  • Adolescent Alcoholic check availability
  • Micro Microbrewery Place check availability
  • Inebriant Group check availability
  • Beer Brewhouse check availability
  • Independent check availability
  • The Famous Brewing check availability
  • Floor Beer check availability
  • Crude Drunkenness Group check availability
  • The Flourishing Malt check availability
  • Only Beer Trading Co check availability
  • Absolute Alcoholics check availability
  • Phenylethyl Intoxication Trading Co check availability
  • SmallestBrewery check availability
  • OwnBrewery check availability
  • Microbrewery Collective check availability
  • Biggest Brasseries check availability
  • First Malting Co check availability
  • The Fetal check availability
  • AmylAlcohol check availability

Funny Cleaning Company Names

  • Much Ale check availability
  • Own Malting Pro check availability
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  • Bavarian Beer Group check availability
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  • Beer Brasserie check availability
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  • Smallest Brewing Collective check availability
  • YellowBrewery check availability
  • The New check availability
  • Historic Brasseries check availability
  • FreeBeer check availability
  • Brewpub Spot check availability
  • Aliphatic check availability
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  • Distillery Trading Co check availability
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  • Irish Malt Place check availability
  • Brewer Co check availability
  • The Famous Malting check availability
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  • Beer Diner Co check availability
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  • The Century Malting check availability
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  • FamousBeer check availability
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  • Butyl Drink check availability
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  • Ethylic check availability
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  • The Enough Brewers check availability
  • Big Beer check availability
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  • The Dutch Malt check availability
  • Alcoholic Beverage Collective check availability
  • Sweet Ale Co check availability
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  • Isoamyl Drinking check availability
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  • Enormous Malting Collective check availability
  • Catcalls Alcohol check availability
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  • Table check availability
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  • Giant Brasserie check availability
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  • The Century Beer check availability
  • Inspire Beer check availability
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Cool brewery name ideas

  • Extensive Brewer Pro check availability
  • Big Brasseries check availability
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  • Intoxicant Group check availability
  • Local Malting Place check availability
  • Alcoholic Beverage Trading Co check availability
  • Danish Microbrewery Place check availability
  • IngestedAlcohol check availability
  • Acid Antiseptic check availability
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  • Great Brewer Place check availability
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  • The Commercial check availability
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  • Malting Trading Co check availability
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  • The Brewed check availability
  • Phenyl check availability
  • Domestic Keg Trading Co check availability
  • Enough Alcoholic Beverage check availability
  • Sore Beer check availability
  • Yellow Microbrewery check availability
  • Suds Place check availability
  • DilutedAlcohol check availability
  • Avoid Alcoholic check availability
  • Defunct Diner check availability
  • Old Brasseries check availability
  • Famous Beer Pro check availability
  • Spare Beer check availability
  • Bavarian Brewery check availability
  • Major Microbrewery Co check availability
  • Original Malting Trading Co check availability
  • BloodAlcohol check availability
  • Biggest Distillery check availability
  • Belgian Bock Beer check availability
  • Acid Inebriant Spot check availability
  • Large check availability
  • ConvertedBrewery check availability
  • Amylic Alcoholic Beverage check availability
  • The Independent Diner check availability
  • Suds Collective check availability
  • Brasserie Spot check availability
  • Apricot Alcohol check availability
  • Municipal Brewer check availability
  • Puberty Brewery check availability
  • The Weak Brewers check availability
  • DutchBrewery check availability
  • Breweries Brewery check availability
  • Brasserie Trading Co check availability
  • The Modern Brewpub check availability
  • Car Beer check availability
  • Big Barley Wine check availability
  • Oldest Diner Spot check availability
  • Only Brasseries Spot check availability
  • Successful Diner Place check availability
  • Yellow check availability
  • Immense Brasserie check availability
  • Brewer Group check availability
  • The Deserted Distillery check availability
  • Bitter Suds check availability
  • Amyl Alcoholometer check availability
  • The Avoid check availability
  • Rapport Alcohol check availability
  • Bavarian Brewpub check availability
  • Allylic Alcoholometer check availability
  • Acetic check availability
  • The Disused Malting check availability
  • Made Ale Collective check availability
  • The Regional Malting check availability
  • The Original Brasseries check availability
  • Only Brasserie Place check availability
  • Brewed Bare check availability
  • MunicipalBrewery check availability
  • Rival Diner Group check availability
  • Avoid Antiseptic check availability
  • Historic check availability
  • Nearby check availability
  • BeerBrewery check availability
  • Malting Place check availability
  • BrownBeer check availability
  • Profitable Brasserie Spot check availability
  • Big Brewpub check availability
  • Adjoining Brewpub Collective check availability
  • EnoughAlcohol check availability
  • Independent Malt Pro check availability
  • Typical Distillery check availability
  • The Porter Diner check availability
  • Defunct check availability
  • Big Brewmaster check availability
  • SecondaryAlcohol check availability
  • First Malt check availability
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  • Original Brewing Place check availability
  • AqueousAlcohol check availability
  • Tiny Brasseries Co check availability
  • Long shot Alcohol check availability
  • The Owned check availability
  • DiluteAlcohol check availability
  • Barrel Brewer check availability

Unique brewery name ideas

  • Beer Malt Collective check availability
  • Enormous Malting check availability
  • Disused Diner check availability
  • Amyl Alcoholometric check availability
  • Intoxication Collective check availability
  • Czech check availability
  • Drunkenness Group check availability
  • Immense Distillery Trading Co check availability
  • Flourishing Microbrewery Group check availability
  • Blood Drinking Group check availability
  • Modern Malt check availability
  • Share Beer check availability
  • Biggest Brewpub check availability
  • The Typical check availability
  • Bottled check availability
  • Occasional check availability
  • The Excellent Brew check availability
  • Gigantic check availability
  • Deserted check availability
  • MicroBrewery check availability
  • Converted Brewer check availability
  • Disused check availability
  • Flourishing Diner Pro check availability
  • Occur Beer check availability
  • Biggest Malt Collective check availability
  • The Czech check availability
  • Huge Brewpub check availability
  • Local Brewing check availability
  • Malting Spot check availability
  • The Original check availability
  • The Enormous Brewing check availability
  • Biggest Brewmaster check availability
  • Hot Drink check availability
  • Irish check availability
  • Octyl check availability
  • NewBrewery check availability
  • Cent Alcoholic Co check availability
  • The Giant Distillery check availability
  • BavarianBrewery check availability
  • Bitter Booze check availability
  • Avoid Amyl Alcohol check availability
  • The Hot check availability
  • GreatBrewery check availability
  • The Giant check availability
  • Intoxication Group check availability
  • The Immense Diner check availability
  • Century check availability
  • OwnedBrewery check availability
  • The Largest check availability
  • Oldest Distillery check availability
  • Amylic check availability
  • ModernBrewery check availability
  • Sufficient Drinking check availability
  • Celebrated Malting Spot check availability
  • Cheap Drunkenness Spot check availability
  • Brown Booze check availability
  • Biggest Bottling Plant check availability
  • Barrel Brewhouse check availability
  • The Oldest check availability
  • Belgian check availability
  • Beer Co check availability
  • Immense check availability
  • Ether Booze Trading Co check availability
  • Diner Trading Co check availability
  • Original check availability
  • Prosperous Beer Group check availability
  • TinyBrewery check availability
  • Dissolve Alcohol check availability
  • Local Brewpub check availability
  • TypicalBrewery check availability
  • Best Budweiser check availability
  • Enormous Brewpub Co check availability
  • The Own Brewpub check availability
  • Converted check availability
  • The Biggest Malting check availability
  • AcidAlcohol check availability
  • Cetyl check availability
  • The Adolescent check availability
  • Aliphatic Inebriant check availability
  • GiantBrewery check availability
  • Amyl Alcoholometry check availability
  • Eggnog Alcohol check availability
  • GingerBeer check availability
  • The Homemade check availability
  • HugeBrewery check availability
  • New Beer Collective check availability
  • Bavarian Brasserie check availability
  • Successful Malt Place check availability
  • Big Malt Co check availability
  • Adolescent Alcoholics check availability
  • BadBeer check availability
  • Anti Amphetamines check availability
  • Yellow Brasserie check availability
  • The Acetic check availability
  • Brewing Co check availability
  • Anymore Alcohol check availability
  • Confer Beer check availability
  • Cheap Brewery check availability
  • The Sweet Drink check availability
  • Chilled check availability
  • First Beer check availability
  • Inebriant Place check availability
  • LightBeer check availability
  • MajorBrewery check availability
  • Bavarian Bock Beer check availability
  • EnormousBrewery check availability
  • DomesticBeer check availability
  • Typical Brewer Trading Co check availability
  • BelgianBrewery check availability
  • Where Beer check availability
  • Deserted Beer Group check availability
  • The Small check availability
  • Famous check availability
  • Bavarian Budweiser check availability
  • The Enormous check availability
  • The Synthetic check availability
  • The Belgian Brewpub check availability
  • The Great Brasseries check availability

Cute brewery name ideas

  • Biggest Beer check availability
  • Acetic Alcoholic check availability
  • Synthetic Booze check availability
  • Dutch Malting Collective check availability
  • Diner Spot check availability
  • The Amylic check availability
  • Belgian Brewpub check availability
  • Favorite Brewers Group check availability
  • The Original Malt check availability
  • LargeBrewery check availability
  • The Best check availability
  • The Quick Drink check availability
  • ChilledBeer check availability
  • OldBrewery check availability
  • The Local Brewer check availability
  • The Known check availability
  • The Little check availability
  • Brasserie Place check availability
  • Belgian Bottling Plant check availability
  • Stronger Intoxicant check availability
  • Crude Booze check availability
  • RivalBrewery check availability
  • The Absolute Intoxication check availability
  • Belgian Brewmaster check availability
  • The Bottled check availability
  • Pale check availability
  • The Stronger check availability
  • Brasserie Co check availability
  • Barrel Brewing Place check availability
  • Biggest Brewpub Trading Co check availability
  • Independent Distillery Spot check availability
  • The Local Brewing check availability
  • Micro Distillery Group check availability
  • FormerBrewery check availability
  • Historic Diner Group check availability
  • Brasseries Collective check availability
  • The Brown check availability
  • The Industrial Drinking check availability
  • Diner Collective check availability
  • The Municipal check availability
  • Anti Alcoholic Beverage check availability
  • Danish Distillery Group check availability
  • Commercial Beer Trading Co check availability
  • Distillery Spot check availability
  • Anhydrous Drunkenness Spot check availability
  • Belgian Booze check availability
  • Alcoholic Pilsner Trading Co check availability
  • Owned check availability
  • Malting Group check availability
  • FattyAlcohol check availability
  • Known Distillery Spot check availability
  • Defunct Microbrewery check availability
  • Extensive check availability
  • Largest Beer Place check availability
  • Brewing Trading Co check availability
  • The Flourishing Distillery check availability
  • Owned Beer Trading Co check availability
  • Beer Malt check availability
  • The Beer check availability
  • Tom foolery Brewery check availability
  • Dire Beer check availability
  • Intoxicant Trading Co check availability
  • Ginger check availability
  • Irish Brewer check availability
  • Thriving Brewer check availability
  • Giant Malting Collective check availability
  • Weak check availability
  • The Smallest Malt check availability
  • Deserted Diner Group check availability
  • The Defunct Brasserie check availability
  • Distillery Pro check availability
  • The More Drinking check availability
  • Keg Place check availability
  • Bitter Budweiser check availability
  • Largest Brewing Co check availability
  • Corresponding Drunkenness Co check availability
  • EmptyBeer check availability
  • More check availability
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  • Owned Brewpub Trading Co check availability
  • Known Malting Spot check availability
  • Adolescent Inebriant check availability
  • DenaturedAlcohol check availability
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  • DesertedBrewery check availability
  • Giant check availability
  • MuchAlcohol check availability
  • The Adjoining check availability
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  • Thriving Brewpub Co check availability
  • The Gigantic check availability
  • Bavarian Brasseries check availability
  • The Celebrated check availability
  • Excess Alcoholic Beverage Co check availability
  • Large Diner check availability
  • Outlaw Alcohol check availability
  • Largest check availability
  • The Cool check availability
  • Brewers Collective check availability
  • Cinnamic Alcoholic check availability
  • Porter check availability
  • Neighbouring Brewing Co check availability
  • Bottled Brewers check availability
  • HotBeer check availability
  • The Allylic check availability
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  • The Aqueous check availability
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  • Suds Trading Co check availability
  • Restock Alcohol check availability
  • Cure Beer check availability
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  • Barrel Barley Wine check availability
  • Brewing Pro check availability

Clever brewery name ideas

  • The Dutch Beer check availability
  • Bavarian Brewpub Pro check availability
  • Flourishing Brasseries check availability
  • Cool check availability
  • The Aliphatic check availability
  • The Disused Brasseries check availability
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  • MoreAlcohol check availability
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  • Intoxication Spot check availability
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  • Brewery Pro check availability
  • Old Brasserie Place check availability
  • Enormous check availability
  • Brown Ale check availability
  • Iced Ale Place check availability
  • Fetal Intoxicant Co check availability
  • Malting Co check availability
  • Flourishing check availability
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  • The Known Brewpub check availability
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  • Bavarian Brewer check availability
  • Yellow Beer Co check availability
  • Drunkenness Place check availability
  • Rival Brewer Spot check availability
  • Typical Brewing check availability
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  • First Malting check availability
  • The First Brewer check availability
  • Concentrated Inebriant check availability
  • The First check availability
  • Secondary Booze Collective check availability
  • Local check availability
  • Great Beer Pro check availability
  • Local Beer Collective check availability
  • New Diner Collective check availability
  • Porter Brasseries Place check availability
  • Small Brewing Group check availability
  • StraightAlcohol check availability
  • SmallBeer check availability
  • Barrel Bock Beer check availability
  • Lure Beer check availability
  • Drink Co check availability
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  • Belgian Barley Wine check availability
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  • Tiny Beer Pro check availability
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  • Biggest Malt check availability
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  • Straight check availability
  • Belgian Brewhouse check availability
  • Anti Booze Place check availability
  • Drinking Pro check availability
  • Modern Malting Collective check availability
  • The Sufficient Alcoholic Beverage check availability
  • The Prosperous Diner check availability
  • The Commercial Diner check availability
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  • The Tiny check availability
  • Root Pilsner check availability
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  • Trihydric Drink Group check availability
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  • Smallest check availability
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  • Phenylethyl Drunkenness Co check availability
  • IndependentBrewery check availability
  • Successful Brasseries Place check availability
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Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Brewery:

Simple is always better

This means a few different things. Your brewery name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your brewery:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!
Pat Walls,  Founder of Starter Story
Want to start your own business?

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