So, perhaps you've come up with the perfect brewery idea and name/logo for your brewery.
Now, it's time to come up with a great slogan to tie all the pieces together.
And not just a slogan, but a catchy and timeless slogan that people across the world will remember you for.
Your slogan is not only a promise to your customer, but it represents your brands entire mission.
Your slogan tells your customer exactly what you do and why you do it - so it's important that you get it right from the start.
We've put together a list of powerful slogan and taglines for your brewery. We also provide you with a step-by-step guide on how to come up with a powerful slogan for your brand.
Catchy Slogan Ideas
Where there’s life, there’s beer.
Always Matter what you Drink
He who thinks Australian, drinks Australian
taste that Uplift the Mood
Anyway, Its your way
Tastes great, less filling
Reborn of Refresh
Good, better, Paulaner
Finest Flavour of Finest Moments
Pure Gold. From the heart of the Kootenays
I’m only here for the beer.
- A Good Year for Beer.
Full fo Every Mood
Would you say no to another?
And now, for a Bavaria.
Think beer, think us
A hard earned thirst needs a big cold beer and the best cold beer is Vic
It’s what your right arm’s for.
Turn it loose!
Spot the difference
America’s World Class Beer
A new Perspective of Happiness
Ideas to Celebrate Moments
Feel the Night more Refreshing
The world’s first golden beer
It’s BEER. Hooray beer!
Discover the Spirit of joy
mark your Presence today
Great Taste for Great Moments
Th another side of your life
Fresh, PLeasure, SMooth
Drink the Best Moments
Australians wouldn’t give a XXXX for anything else
It Starts Here.
It’s got to be Guinness
Start your Good from Inside
Beer that Gives you more
Taste your senses today
The silver bullet.
No matter what what’s-his-name says, I’m the prettiest and Lite’s the greatest
Germany’s Fun-Loving Beer.
This is our Beer
Out of the darkness comes light.
The Genuine Article.
Lets you Taste the Adventure
Some things got Better today
Sometimes You Deserves the best
A prettiest, Greatest joy of Things
Adorn your Senses with beer
Good beer for bad Times
Taste as great as it’s name
Good things come to those who wait.
Schaefer. America’s Oldest Lager Beer.
For all you do, this Bud’s for you.
Carling. Spot On.
Sit. Savour. 1664.
St. Pauli Girl. The Original Party Girl.
Corona. Miles Away From Ordinary
Celebrate the joy of The day
It’s a bit gorgeous
bringing Spirit of Life
Now enjoy Guinness anywhere
The beer that made Milwaukee jealous …
Be yourself and make it a Bud Light.
Minute More Joy
Nothing’s as fresh as a Coldie
heart of Best Taste
Beer to Dine For.
The big ginger bite!
The most natural thing in the world
It Doesn’t Get Any Better Than This!
If I wanted water, I would have asked for water.
Enjoy the Taste of beast
Start your Adventurous Journey
Amstel. Our beer.
Smirnoff Ice. Intelligent Nightlife.
It’s Miller time!
Its True Sensetion
Some things get better given longer.
How refreshing! How Heineken!
Take that Important
A better beer deserves a better can.
See the Wonders in taste
Taste your imaginations
amuel Adams. America’s World Class Beer.
Taste the heaven in Every Sip
Let your Taste touch the Sky
A beer Deserve the Best Companion
Stella Artois. Reassuringly expensive
Refresh Every party
beer with Power
A Double Diamond works wonders
Beer is Full of a new Skill
Let your tastes travel.
Beck’s. Life Beckons
Pleasure Filled fun
Brewed with Pure Rocky Mountain Spring Water.
Rolling Rock. Free Flowing.
Old Milwaukee. Taste as great as it’s name.
Wouldn’t you rather be Hemeling?
The King of Beers.
Sooner or later you’ll get it.
tame the Bad time with Good Bottle
Its time of Refreshing
Staropramen. Get A Taste Of Prague.
Bass. A little bit of better.
Lager Beer at its Best.
You never forget your first girl.
True Spirited Taste
Salute your Spirit
Schlitz. The beer that made Milwaukee famous.
Sagres. Spot the difference
Busch Beer. Head for the mountains.
Greene King IPA. A tasty change from the usual.
A tropical Stills
The Coldest Tasting Beer In The World
some Bottle Gives last Longer Pleasure
Lets you celebrate the Moments
Head for the mountains
Beer is My Attitude
The Kings is in Hand
It’s what’s inside that truly counts. Dreher.
I am Canadian.
Life Beckons. Choose wisely.
The Beer so Good it’s Bad.
Mackeson Beer. It looks good, it tastes good, and by golly it does you good.
It won’t slow you down
Adding a joy in Life
Crafted for Party Fun
Bass. Reach for Greatness.
take the Challenges
Give him a right good Hemeling tonight
Let the Sip Better
When you say Budweiser, you’ve said it all.
Everything you always wanted in a beer. And less.
Sapporo. Drink in the world
Looks ugly. Tastes great.
Heineken refreshes the parts other beers cannot reach.
Taste the Adventure
Guinness refreshes your spirit
The beer drinker’s light beer
A beer for Friendship
A whole lot can happen, Out of the Blue.
If you’ve got the time, we’ve got the beer. Miller Beer.
Put her on a pedestal, or a coaster
make your day
Newcastle Brown Ale. The Other Side of Dark.
Labatt. Good things brewing – corporate
Cheers to the Vikings!
Foster’s. Australian for beer
Be Yourself, be You
Great to be you
More Premium Taste
Michelob AmberBock. Rich and Smooth.
Too Good to Live high
If you’ve got the time, we’ve got the beer
Carlsberg. Probably the best beer in the world.
The One and Only.
Fresh. Smooth. Real. It’s all here.
Cascade Premium. Pure Beer.
That frosty mug sensation.
be Fresh, be unique
Your Drink, YOur day
its Refreshing Style
Norrlands Guld. Be yourself for a while.
John Smith’s. No Nonsense.
Our Hand Has Never Lost Its Skill.
Stay a little longer.
Pilsner Urquell. The world’s first golden beer.
It’s all about the beer.
Crafting your Senses
Its beer time
Harp puts out the fire
Lose the carbs. Not the taste.
Adnams Ale. Southwold, by the pint.
be More Exciting
be gorgeous Today
Kokanee. Straight from the Kootenays.
Unmistakable German Craftsmanship
How do you feel? I feel like a Toohey’s.
Senses Never Forget
Guinness is Good for You
Pleasure full of can
Boddingtons. It’s a bit gorgeous.
Good thing for Good Peoples
Tuborg. BEer YOURSELF
The Champagne of Bottled Beers
It looks good, it tastes good, and by golly it does you good
When you see the three-ring-sign, ask the man for Ballantine.
Taste life. Pure Filtered.
Guide: How To Come Up With A Slogan For Your Brewery
Why Is Your Slogan Important?
Slogans are critical when doing any sort of marketing or advertising for your business.
Your slogan's role is to help the customer understand the benefits of your product/service - so it's important to find a catchy and effective slogan name.
Often times, your slogan can even be more important than the name of your brand.
Because your slogan has the ability to show your customer the type of commitment you have to them and also tells them exactly what your brand stands for.
So, let's dive into all of the critical pieces to coming up with a great slogan for your brewery.
6 Tips For Creating A Catchy Slogan
1. Keep it short, simple and avoid difficult words
Similar to naming your business, your slogan should be short and simple.
A great rule of thumb is that your slogan should be under 10 words. This will make it easy for your customer to understand and remember.
2. Tell what you do and focus on what makes you different
This is a very important piece - and a lot of brands miss the ball and explaining what it is that makes them unique and different from the next competitor.
There are a few different ways you can incorporate what makes your business special in your slogan:
- Explain the target customer you are catering your services towards
- What problem do you solve?
- How do you make other people, clients or your employer look good?
- Do you make people more successful? How?
3. Be consistent
Chances are, if you're coming up with a slogan, you may already have your business name, logo, mission, branding etc.
It's important to create a slogan that is consistent with all of the above.
This will help when advertising your business and creating a powerful website.
4. Ensure the longevity of your slogan
Times are changing quickly, and so are businesses.
When coming up with your slogan, you may want to consider creating something that is timeless, and won't just fade with new trends.
Try to avoid using terms like "we are the only" and anything with the word "technology," because your statement could be contradicted at any moment.
5. Consider your audience
When finding a catchy slogan name, you'll want to make sure that this resonates across your entire audience.
It's possible that your slogan could make complete sense to your audience in Europe, but may not resonate with your US audience.
The confusion could be due to language barriers or cultural differences - so you will want to determine who your audience is, and how this could be perceived.
6. Get feedback!
This is one of the easiest ways to know if your slogan will be perceived well, and a step that a lot of brands drop the ball on.
Ask friends, family, strangers and most importantly, those that are considered to be in your target market.
Here's a few ways you can ask for feedback:
- Ask for feedback on a Facebook group
- Niche forums
- Twitter communities
- Product Hunt
- Test a few different slogan(s) on Facebook Ads and see what performs best
- Ask a stranger at your coffee shop!
Examples of Great Slogans
Needing a little inspo? We put together a list of some of the best slogans of all times.
Each one offers every single piece we talked about above - short, simple, unique, consistent, timeless and targeted to their specific niche.
Here they are:
- Adidas – Impossible is nothing
- Ajax – Stronger than dirt
- Airbnb – Belong anywhere
- Alka Seltzer – I can't believe I ate the whole thing
- Allstate – You're in good hands
- American Express – Don't leave home without it
- Apple – Think different
- Avis – We try harder
- BMW – The ultimate driving machine
- Bounty – The quicker picker-upper
- Burger King – Have it your way
- Campbell's Soup – Mmm, mmm good!
- Capital One – What's in your wallet?
- Chevrolet – The heartbeat of America
- Clairol – Does she or doesn't she?
- Coca-Cola – Open happiness
- De Beers – A diamond is forever
- Disneyland – The happiest place on earth
- Dunkin' Donuts – America runs on Dunkin'
- Energizer – It keeps going… and going… and going
- Facebook – Move fast and break things
- Fed-Ex - When it absolutely, positively has to be there overnight
- Frosted Flakes – They're grrrrrrreat!
- Gatorade – Is it in you?
- Geico – So easy a caveman can do it
- General Electric – We bring good things to life
- Google – Don't be evil
- John Deere – Nothing runs like a deer
- Kay Jewelers – Every kiss begins with Kay
Creating a memorable slogan does not have to be difficult, as long as you follow these steps and stay true to your brand and mission.
We hope this list of slogans + guide helped. Good luck!
Visit Starter Story for more insight on how to start your business!