200 Catchy Craft Beer Slogans & Taglines (Ultimate List)

Start A Brewery

So, perhaps you've come up with the perfect brewery idea and name/logo for your brewery.

Now, it's time to come up with a great slogan to tie all the pieces together.

And not just a slogan, but a catchy and timeless slogan that people across the world will remember you for.

Your slogan is not only a promise to your customer, but it represents your brands entire mission.

Your slogan tells your customer exactly what you do and why you do it - so it's important that you get it right from the start.

We've put together a list of powerful slogan and taglines for your brewery. We also provide you with a step-by-step guide on how to come up with a powerful slogan for your brand.

Catchy Slogan Ideas

Where there’s life, there’s beer.

Always Matter what you Drink

He who thinks Australian, drinks Australian

taste that Uplift the Mood

Anyway, Its your way

Tastes great, less filling

Reborn of Refresh

Good, better, Paulaner

Finest Flavour of Finest Moments

Pure Gold. From the heart of the Kootenays

I’m only here for the beer.

  1. A Good Year for Beer.

Full fo Every Mood

Would you say no to another?

And now, for a Bavaria.

Think beer, think us

A hard earned thirst needs a big cold beer and the best cold beer is Vic

It’s what your right arm’s for.

Turn it loose!

Spot the difference

America’s World Class Beer


A new Perspective of Happiness

Ideas to Celebrate Moments

Feel the Night more Refreshing

The world’s first golden beer

It’s BEER. Hooray beer!

Discover the Spirit of joy

mark your Presence today

Great Taste for Great Moments

Th another side of your life

Fresh, PLeasure, SMooth

Drink the Best Moments

Australians wouldn’t give a XXXX for anything else

It Starts Here.

It’s got to be Guinness

Start your Good from Inside

Beer that Gives you more

Taste your senses today

The silver bullet.

No matter what what’s-his-name says, I’m the prettiest and Lite’s the greatest

Celebrate football

Germany’s Fun-Loving Beer.

This is our Beer

Out of the darkness comes light.

The Genuine Article.

Lets you Taste the Adventure

Some things got Better today

Sometimes You Deserves the best

A prettiest, Greatest joy of Things

Adorn your Senses with beer

Good beer for bad Times

Taste as great as it’s name

Good things come to those who wait.

Schaefer. America’s Oldest Lager Beer.

For all you do, this Bud’s for you.

Carling. Spot On.

Sit. Savour. 1664.

St. Pauli Girl. The Original Party Girl.

Corona. Miles Away From Ordinary

Celebrate the joy of The day

It’s a bit gorgeous

bringing Spirit of Life

Now enjoy Guinness anywhere

The beer that made Milwaukee jealous …

Be yourself and make it a Bud Light.

Minute More Joy

Nothing’s as fresh as a Coldie

heart of Best Taste

Beer to Dine For.

Take Courage.

The big ginger bite!

The most natural thing in the world

It Doesn’t Get Any Better Than This!

If I wanted water, I would have asked for water.

Enjoy the Taste of beast

Start your Adventurous Journey

Amstel. Our beer.

Smirnoff Ice. Intelligent Nightlife.

It’s Miller time!

Its True Sensetion

Some things get better given longer.

How refreshing! How Heineken!

Take that Important

A better beer deserves a better can.

See the Wonders in taste

Taste your imaginations

amuel Adams. America’s World Class Beer.

Taste the heaven in Every Sip

Let your Taste touch the Sky

A beer Deserve the Best Companion

Stella Artois. Reassuringly expensive

Refresh Every party

beer with Power

A Double Diamond works wonders

Beer is Full of a new Skill

Let your tastes travel.

Beck’s. Life Beckons

Pleasure Filled fun

Brewed with Pure Rocky Mountain Spring Water.

Rolling Rock. Free Flowing.

Old Milwaukee. Taste as great as it’s name.

Wouldn’t you rather be Hemeling?

The King of Beers.

Sooner or later you’ll get it.

Budweiser. True

tame the Bad time with Good Bottle

Its time of Refreshing

Staropramen. Get A Taste Of Prague.

Bass. A little bit of better.

Lager Beer at its Best.

You never forget your first girl.

True Spirited Taste

Salute your Spirit

Schlitz. The beer that made Milwaukee famous.

Sagres. Spot the difference

Busch Beer. Head for the mountains.

Greene King IPA. A tasty change from the usual.

A tropical Stills

The Coldest Tasting Beer In The World

some Bottle Gives last Longer Pleasure

Lets you celebrate the Moments

Head for the mountains

Beer is My Attitude

The Kings is in Hand

It’s what’s inside that truly counts. Dreher.

I am Canadian.

Life Beckons. Choose wisely.

The Beer so Good it’s Bad.

Mackeson Beer. It looks good, it tastes good, and by golly it does you good.

It won’t slow you down

Adding a joy in Life

Crafted for Party Fun

Bass. Reach for Greatness.

take the Challenges

Give him a right good Hemeling tonight

Let the Sip Better

When you say Budweiser, you’ve said it all.

Everything you always wanted in a beer. And less.

Sapporo. Drink in the world

Looks ugly. Tastes great.

Heineken refreshes the parts other beers cannot reach.

Taste the Adventure

Guinness refreshes your spirit

The beer drinker’s light beer

A beer for Friendship

A whole lot can happen, Out of the Blue.

If you’ve got the time, we’ve got the beer. Miller Beer.

Put her on a pedestal, or a coaster

make your day

Newcastle Brown Ale. The Other Side of Dark.

Labatt. Good things brewing – corporate

Cheers to the Vikings!

Foster’s. Australian for beer

Be Yourself, be You

Great to be you

More Premium Taste

Michelob AmberBock. Rich and Smooth.

Too Good to Live high

If you’ve got the time, we’ve got the beer

Carlsberg. Probably the best beer in the world.

The One and Only.

Fresh. Smooth. Real. It’s all here.

Cascade Premium. Pure Beer.

That frosty mug sensation.

be Fresh, be unique

Your Drink, YOur day

its Refreshing Style

Norrlands Guld. Be yourself for a while.

John Smith’s. No Nonsense.

Our Hand Has Never Lost Its Skill.

Stay a little longer.

Pilsner Urquell. The world’s first golden beer.

It’s all about the beer.

Crafting your Senses

Its beer time

Harp puts out the fire

Lose the carbs. Not the taste.

Adnams Ale. Southwold, by the pint.

be More Exciting

be gorgeous Today

Kokanee. Straight from the Kootenays.

Unmistakable German Craftsmanship

How do you feel? I feel like a Toohey’s.

Senses Never Forget

Guinness is Good for You

Pleasure full of can

Good call

Boddingtons. It’s a bit gorgeous.

Good thing for Good Peoples


The Champagne of Bottled Beers

It looks good, it tastes good, and by golly it does you good

When you see the three-ring-sign, ask the man for Ballantine.

Taste life. Pure Filtered.

Guide: How To Come Up With A Slogan For Your Brewery

Why Is Your Slogan Important?

Slogans are critical when doing any sort of marketing or advertising for your business.

Your slogan's role is to help the customer understand the benefits of your product/service - so it's important to find a catchy and effective slogan name.

Often times, your slogan can even be more important than the name of your brand.


Because your slogan has the ability to show your customer the type of commitment you have to them and also tells them exactly what your brand stands for.

So, let's dive into all of the critical pieces to coming up with a great slogan for your brewery.

6 Tips For Creating A Catchy Slogan

1. Keep it short, simple and avoid difficult words

Similar to naming your business, your slogan should be short and simple.

A great rule of thumb is that your slogan should be under 10 words. This will make it easy for your customer to understand and remember.

2. Tell what you do and focus on what makes you different

This is a very important piece - and a lot of brands miss the ball and explaining what it is that makes them unique and different from the next competitor.

There are a few different ways you can incorporate what makes your business special in your slogan:

  • Explain the target customer you are catering your services towards
  • What problem do you solve?
  • How do you make other people, clients or your employer look good?
  • Do you make people more successful? How?

3. Be consistent

Chances are, if you're coming up with a slogan, you may already have your business name, logo, mission, branding etc.

It's important to create a slogan that is consistent with all of the above.

This will help when advertising your business and creating a powerful website.

4. Ensure the longevity of your slogan

Times are changing quickly, and so are businesses.

When coming up with your slogan, you may want to consider creating something that is timeless, and won't just fade with new trends.

Try to avoid using terms like "we are the only" and anything with the word "technology," because your statement could be contradicted at any moment.

5. Consider your audience

When finding a catchy slogan name, you'll want to make sure that this resonates across your entire audience.

It's possible that your slogan could make complete sense to your audience in Europe, but may not resonate with your US audience.

The confusion could be due to language barriers or cultural differences - so you will want to determine who your audience is, and how this could be perceived.

6. Get feedback!

This is one of the easiest ways to know if your slogan will be perceived well, and a step that a lot of brands drop the ball on.

Ask friends, family, strangers and most importantly, those that are considered to be in your target market.

Here's a few ways you can ask for feedback:

  • Ask for feedback on a Facebook group
  • Subreddits
  • Niche forums
  • Twitter communities
  • Meetups
  • Product Hunt
  • Test a few different slogan(s) on Facebook Ads and see what performs best
  • Ask a stranger at your coffee shop!

Examples of Great Slogans

Needing a little inspo? We put together a list of some of the best slogans of all times.

Each one offers every single piece we talked about above - short, simple, unique, consistent, timeless and targeted to their specific niche.

Here they are:

  1. Adidas – Impossible is nothing
  2. Ajax – Stronger than dirt
  3. Airbnb – Belong anywhere
  4. Alka Seltzer – I can't believe I ate the whole thing
  5. Allstate – You're in good hands
  6. American Express – Don't leave home without it
  7. Apple – Think different
  8. Avis – We try harder
  9. BMW – The ultimate driving machine
  10. Bounty – The quicker picker-upper
  11. Burger King – Have it your way
  12. Campbell's Soup – Mmm, mmm good!
  13. Capital One – What's in your wallet?
  14. Chevrolet – The heartbeat of America
  15. Clairol – Does she or doesn't she?
  16. Coca-Cola – Open happiness
  17. De Beers – A diamond is forever
  18. Disneyland – The happiest place on earth
  19. Dunkin' Donuts – America runs on Dunkin'
  20. Energizer – It keeps going… and going… and going
  21. Facebook – Move fast and break things
  22. Fed-Ex - When it absolutely, positively has to be there overnight
  23. Frosted Flakes – They're grrrrrrreat!
  24. Gatorade – Is it in you?
  25. Geico – So easy a caveman can do it
  26. General Electric – We bring good things to life
  27. Google – Don't be evil
  28. John Deere – Nothing runs like a deer
  29. Kay Jewelers – Every kiss begins with Kay


Creating a memorable slogan does not have to be difficult, as long as you follow these steps and stay true to your brand and mission.

We hope this list of slogans + guide helped. Good luck!

Visit Starter Story for more insight on how to start your business!

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