1,000+ Clever Appliance Repair Business Names

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Updated: August 13th, 2025

So, you've come up with the perfect appliance repair business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your appliance repair business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best appliance repair business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your appliance repair business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

AI Appliance Repair Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of appliance repair business name ideas for free using our , get keyword data, and instantly check domain availability.

Ideas

Catchy appliance repair business name ideas

The Vascular Fix
Abdominal Mending Group
Constant
SameFix
InguinalRepair
The Domestic
Good
Bleach
The Portable
Reparation Pro
Fitting Product Pro
Upgrade Place
Demure Repair
Inguinal Doctor Pro
Muddle Spot
The Easy Mending
Latest Make
The Quick Muddle
The Better
Sad
Automatic Accessory
Exact Make Group
EndRepair
Awkward Mend
Celestial Get
The Fine
Purpose Refurbish
Satisfactory Contraption Co
Reliable Get
Self
The Bad
Epithelial
Repair Group
Peripheral
Make Pro
The Star Fixate
Peripheral Reparation
Hardware Trading Co
The Thirty
Automatic Contrivance Pro
Compliant Appliance
Visual Mend Group
AdequateRepair
Awful Mending
Worse Sterilize Spot
Thirty Make
Fitting Contraption Group
Get Place
External Gizmo Group
Reliable Muddle
Rapid Restoration
Pretty Sterilize Trading Co
Restore Spot
Final Fixate Trading Co
Occur Repair
Fighting Appliance
Definitive Stamping Ground Pro
Genetic Fasten Spot
Stamping Ground Co
Awkward Get
Rapid Resurfacing
Product Place
Mess Trading Co
Annular eclipse Fix
Mend Trading Co
Mechanical Gadget
Retrofit Collective
Peer Repair
The Prosthetic
Automotive
Complete
Extensive Fix Collective
The Precise Sterilize
Genetic
Open Hangout Place
Overhead Repair
The Firm
Resort Spot
Tolerable Reparation
Fixed Product Spot
Upgrade Trading Co
Universal
Sad Fasten
Rapid Rehabilitate
Temporary Get Co
The Peripheral Fixing
FiredAppliance
Partial
NiceFix
Orthodontic Contraption
Upgrade Co
The Accurate
Fast Festering
Automotive Attachment
Convenient
Soft
The Stage Haunt
Cellular
Firm Mending Place
Artificial Application
ProstheticAppliance
Perfect Fixing Group
Mature Repair
The Rigid
Conventional Haunt
Modern Contraption Trading Co
Fine Fixate
Modernize Spot
Contraption Trading Co
Eclipse Fix
Adequate
Retrofit Co
The Fired Device
Hardware Place
Repair Place
Modernize Collective
Extensive Fix Co
Firm Get
PermanentRepair
Bias Appliance
The Worse Make
Simple Mess Spot
The Cellular Restore
Defer Repair

Creative appliance repair business name ideas

The Abdominal
Mending Pro
Firm Furbish Up
Fast Festering
Fine Repair
The Automatic
Rejuvenate Pro
Hangout Spot
The Electric
NewAppliance
Moor Repair
Bad Fixate
Mechanical Gadget
Convenience Place
Computer Pro
Technological Mess Collective
Freshen Up Trading Co
Plastic Restore
Frequent Doctor Collective
Giants Appliance
Initial
Awkward Mend
PartialRepair
Institutional Mending Pro
Rapid Resurfacing
BetterFix
Hangout Group
Thoracoabdominal Hangout
Renovate Co
The Saving Hardware
The Next Muddle
Arterial
Recombinational Rebuild
Definitive
Efficient Fix Group
Technological
Nucleotide Mend
Bleach Fasten Spot
Reparation Spot
Artificial Adapters
Hot
Orthopedic Contraption Group
Restore Place
DelayedRepair
Contraption Place
Rehabilitate Co
ExtensiveRepair
ProperRepair
ModifiedAppliance
Contrivance Group
Nips Fix
Fine Failance
Permanent Fixing Collective
Hardware Trading Co
For Repair
Retrofit Group
CelestialFix
Freshen Up Collective
Surgical Restore Pro
Ellipse Fix
Weekly
The Fired
Easy
Weekly Make
Fired
Nourish Refurbish
Finished
ExternalAppliance
SatisfactoryAppliance
The End Fix
Pips Fix
Awkward Sterilize
The Ultimate Fixate
Skips Fix
The Point Mend
Upgrade Spot
Nice Fasten
The Clear
WeeklyFix
Exact Fixate
End Fixing Collective
Rapid Refit
The Secondary
Restore Trading Co
Mend Place
SagittalAppliance
Anterior Stamping Ground Co
Bad Stamping Ground
Time
PreciseFix
TemporalFix
Complete
Recombinational Reconstruction
Visual
Suitable
DefiniteFix
The Artificial
Automotive Automation
Door Repair
Operative
NecessaryAppliance
Drips Fix
SmallAppliance
Floor Repair
Prosthetic
Easy Mess Trading Co
The Modern
Occur Repair
Annular eclipse Fix
Ahead Repair
Final Fixer
Extensive Fix Collective
The Peripheral Fixing
Immediate
Mips Fix
Abhor Repair
Successful Mend Trading Co
Furnace Refurbish
Lips Fix
Epithelial
Trips Fix
Defective Stove Co
The Pre
Bad Doctor Co

Learn more about starting an appliance repair business:

Where to start?

-> How much does it cost to start an appliance repair business?
-> Pros and cons of an appliance repair business

Need inspiration?

-> Other appliance repair business success stories
-> Marketing ideas for an appliance repair business

Other resources

-> Appliance repair business tips

Funny Appliance Repair Business Names

Initial
Technical Make Pro
Sinus Appliance
The Anatomic Restore
The Thorough
Term Fixate
The Piece
The Post
Mitral Resort Place
Clear Mess
The Non
Gadget Co
Functional Stamping Ground Place
Open Mending Group
Laparoscopic Hangout Spot
Bad Fixate
Automatic Automation
The Operative
Initial Restore Place
Efficient Convenience
Revamp Collective
The Epithelial
Fixate Pro
Sad Fixate Spot
PoorRepair
Technological Mess Collective
The Minor
Firm Formulate
The Genetic
Device Pro
Fixing Spot
Thorough
Laparoscopic Haunt Spot
SagittalAppliance
PrettyFix
The Prompt
WireAppliance
CompleteRepair
Mend Pro
Fired
Visual Mend Group
ArtificialAppliance
Firm Failance
ImmediateRepair
PermanentRepair
Service Refurbish
Awkward
Prompt
The External Widget
The Celestial
Ultimate Repair
WorstFix
Fast Festering
Occlusal
Secondary Fixing
Anterior Application
Modern
Soft Doctor Collective
Final Failance
Ultimate Mess Spot
Desperate Device
ExcellentRepair
Anterior Stamping Ground Co
InguinalRepair
EndRepair
Sterilize Co
Contraption Place
Latest
AdequateRepair
Fine Mess Pro
ArthroscopicRepair
InstantFix
Automatic Accessory
Demur Repair
Get Place
Immediate Repair Group
End
Functional
The Bad
Convenience Trading Co
Mending Place
Partial
DefiniteFix
Intracardiac
ConstantRepair
Recombinational Restore
Device Group
Tips Fix
Resurface Refurbish
Genetic Mess Spot
Temporary Stamping Ground
Fine Festering
NucleotideRepair
Definitive Stamping Ground Pro
Removable
Worse Sterilize Spot
Easy Mess Trading Co
New Computer Place
Final Fixation
Frequent Restore Collective
Terrible
Paravaginal Hangout
Standard
Muddle Trading Co
Widget Pro
Regular Make Spot
Furnish Refurbish
Appear Repair
Recombinational Mending Group
Easy Get
The Visual
Mips Fix
The Recombinational
MagicFix
Visual
Assure Repair
Awful Mending
Revamp Place
External Product
Efficient Fix
Next Fixate Spot
Final Fixate
Daily Restore Place
Mess Trading Co

Cool appliance repair business name ideas

Computer Pro
The Saving Hardware
Immediate Repair Group
Far Repair
Definite Fixate Trading Co
Annoyance Appliance
Strips Fix
Rapid Resurfacing
SurgicalRepair
Restore Place
BleachFix
Urgent Resort Spot
Girlish Refurbish
PrimaryRepair
Sterilize Spot
Repair Co
NavigationalFix
Worse Sterilize Spot
ThoracoabdominalRepair
The Firm
Easy Get
Genetic
Fish and chips Fix
Make Pro
TemporalFix
The Temporal
Star
And
Genetic Mess Spot
Electronic Gizmo Group
Partial eclipse Fix
Success Repair
Firm Fixation
Bore Repair
SoftRepair
Engineer Repair
Anterior Attachment
The Nucleotide
Inguinal Doctor Pro
Extensive Fix Collective
Sagittal Convenience Co
Recombinational Reparation Collective
Mitral Resort Place
Upgrade Spot
Peripheral Reparation
Awkward
Simple
End Haunt Trading Co
Fired
The Vascular Restore
Operative
ArthroscopicRepair
Mess Trading Co
Non Haunt Co
Satisfactory Fix Co
Floor Repair
Desperate Device
Mature Repair
Bryant Appliance
Modern Contraption Trading Co
Frequent Mend Collective
The Intraoral Contrivance
FiredAppliance
The Direct Mend
The Immediate
Immediate Muddle Co
Exact Make Group
Regular Make Spot
Occlusal
Perfect Mending
Initial Stamping Ground Collective
The Anatomic Mending
Mess Pro
Widget Place
Finished
Fixing Place
Fixate Co
Prompt
Intermediate
Cheap
Muddle Trading Co
Prompt Hangout Place
The Arthroscopic Haunt
The Worse Restore
The Desperate
Rapid Refit
Suitable Stove
The Temporary
Trips Fix
Bad Resort
Awful Mending
Widget Pro
OperativeRepair
The Tight Mess
Muddle Pro
The Worst Mending
Firm Festering
PreFix
The Abdominal
The Better
Next Mending Collective
The Quick
Frequent Doctor Collective
Defective Fix Spot
The Domestic
Mend Co
Flips Fix
Anterior Arrangement
Universal
Fitting Contraption Group
Constant Fix
ExtraoralAppliance
Automatic Automation
Hangout Group
TermFix
Successful Mend Trading Co
The Type
Modern
Permanent
Automotive Antitheft
The And
Satisfactory
Recombinational Mending Group
Efficient Convenience

Unique appliance repair business name ideas

End Haunt Trading Co
Finished Computer
Muddle Trading Co
Peer Repair
The Visual
The Primary
Clear Repair
Secure Repair
The Astronomical
Firm Fill
Chips Fix
ProtectiveAppliance
Bad Fixate
The Proper
Premier Repair
Trips Fix
Better Haunt
The Satisfactory
Secondary Hangout Group
Hangout Spot
Palate Hangout Spot
Visual Make
Modernize Trading Co
Reliable Muddle
Quick Mending Place
AdequateRepair
The Point Mend
The Non
Daily
Terrible Make Spot
Exact Make Group
Better
Fired Product
UniversalAppliance
The Exact Get
Retrofit Pro
Next
Upgrade Trading Co
The Paravaginal
Orthodontic Contraption
Bleach Fasten Spot
Permanent Fixing Collective
Daily Restore Place
Fine Festering
The Cellular Restore
Open Mending Group
Fixate Group
ElectricalAppliance
Fixate Pro
The Convenient
Sad Fixate Spot
Cleft
Tight
Strips Fix
Bryant Appliance
LaparoscopicRepair
Sagittal Convenience Co
Pretty Sterilize Trading Co
Firm Formulate
Star Repair
EfficientRepair
Defective Fix Spot
Latest Make
Single
Rapid Reparation
Primary
TermFix
Sterilize Place
Reparation Group
Subsequent Fixing Pro
Perineal
Clips Fix
Freshen Up Collective
Anterior Antitheft
Nervous Refurbish
The Subsequent
Furnish Refurbish
Plastic Restore
Initial Restore Place
Lure Repair
The Excellent
Nice Make Group
Post
ArthroscopicRepair
IntracardiacRepair
End Mending Trading Co
Thorough
Recombinational Restoration
Anterior Arrangement
Universal
Redevelop Spot
Permanent Fasten
The Saving Hardware
TemporalFix
Mess Collective
The Electric
Restore Place
Hear Repair
The Clear
Client Appliance
Thoracoabdominal Mend
ImmediateRepair
Satisfactory Haunt Trading Co
The Successful
The Arthroscopic Haunt
The Inguinal
Reparation Spot
Muddle Place
The Conventional
The External Widget
Point
Restore Pro
The Ultimate Fixate
Device Place
Tips Fix
Stage
Automotive Automation
The Prosthetic
ObviousFix
Next Fixate Spot
Wire Repair
NonRepair
Upgrade Spot
Stage Hangout

Cute appliance repair business name ideas

Maxillary Contrivance Trading Co
Renovate Co
Functional Computer Collective
Fast Flawy
Functional
FineFix
Gizmo Collective
Final Fastening
Occur Repair
The Precise Sterilize
Surface Refurbish
Better Haunt
Artificial Adapters
Firm Fixate
Term Fixate
Successful Mend Trading Co
Terrible Mend Pro
The Convenient Contrivance
Mend Trading Co
Intracardiac
Product Spot
Fixing Spot
Renovate Place
Device Group
Ultimate Muddle Trading Co
Cellular
Necessary Mend
Resort Collective
Success Repair
Automatic Attachment
The Paravaginal Doctor
Suitable Stove
The Term
Thoracoabdominal Hangout
Immediate Restore Collective
The End Fix
Mitral
The Sad
The Open Mending
Rapport Repair
Open Hangout Place
Cheap
The Definite
The Worst Mending
The Intermediate Muddle
Doctor Pro
The Conventional
Sad
Secondary Resort Pro
Fixate Spot
Prompt Mend
Contraption Collective
FinalFix
Fine Furbish Up
Regular Make Spot
Premier Repair
Upgrade Co
Anterior Adapters
Product Place
MitralRepair
Technological
Orthodontic Contraption
Device Pro
Lure Repair
TermFix
Upgrade Trading Co
Terrible
Recombinational Rehabilitate
Ultimate Mess Spot
Poor Mend Spot
Minor
LingualAppliance
Diet Appliance
Lighting Appliance
End Haunt Trading Co
Gizmo Pro
The Portable
Mend Place
Upgrade Co
TightFix
Abdominal
Suitable
Appear Repair
Navigational Mend Group
Orthopedic Contraption Group
Reparation Place
ObviousFix
BadFix
Next
ImmediateFix
Artificial Air Conditioner
Fixate Pro
Ships Fix
Fired
The Adequate Mend
Freshen Up Collective
Reparation Pro
Temporary Stamping Ground
Highness Appliance
Thirty
Permanent Fasten
Fixate Group
Visual Make
Repair Place
Stamping Ground Pro
Bore Repair
The Genetic
Partial eclipse Fix
The Point Mend
The And
Restore Spot
Terrible Make Spot
Sanitary Gadget Place
End Fixing Collective
PermanentRepair
The Awkward
Cleft
Easy Mess Trading Co
The Bad
Get Pro
Reparation Collective
AdequateRepair
Fixate Collective
Palate

Clever appliance repair business name ideas

The Celestial Get
Same
NiceFix
The Spatial
Domestic
Hangout Group
Hot
TypeAppliance
Special Widget Spot
The Stage Restore
Astronomical
AndFix
Single Contraption Spot
Anterior
Temporary
Non Haunt Co
Grips Fix
Modern Contraption Trading Co
Anterior Adjuster
Desperate
Mere Repair
Silenced Appliance
Arthroscopic Mending
Cellular Resort
Firm Formulate
The Better Mending
Terrible Make Spot
Repair Trading Co
Fixate Place
The Obvious
Special Convenience Place
Bizarre Repair
The Paravaginal Doctor
Intermediate
Fast Formulate
SadFix
WireAppliance
The Permanent
Final Fixer
Automotive Apparatus
Latest Make
Reparation Collective
Dire Repair
Redevelop Group
Exact Make Group
NewAppliance
Weekly Make
The Partial
Bad
Retrofit Collective
WeeklyFix
Mending Co
Computer Pro
BleachFix
Widget Pro
Muddle Collective
BetterRepair
MinorRepair
Complete
Thorough Fix
Rapid Rebuild
The Inguinal
The Faulty
AorticRepair
Lighting Appliance
Upgrade Co
Sterilize Pro
Structural
Navigational Mend Group
FinalFix
Functional
Nice
End Fixing Collective
Refurbished Refurbish
The Precise Sterilize
Awkward Sterilize
Purpose Refurbish
Efficient
The Easiest
Recombinational Refit
Daily Get Place
Final Flawy
MitralRepair
Mitral
Arthroscopic
Hardware Place
Term Fixate
Fixate Collective
Immediate Repair Group
Fixate Spot
The Intraoral Contrivance
Fixate Pro
The Direct
Bad Resort
The Universal
Automotive Attachment
Broken Stove
Haunt Trading Co
Extensive Fix Collective
Aortic
The Better Haunt
Peripheral Reparation
Trips Fix
Thoracoabdominal Mend
Moor Repair
Revamp Group
The Thorough
The Temporary
BrokenAppliance
SoftRepair
Abdominal
Clear Mend Place
Open Hangout Place
Prompt Hangout Place
Clear Repair
Epithelial
The Navigational
Rigid Hardware Collective
Reliable Get
Repair Spot
InitialFix
The Strand
Recombinational Reconstruction
The Pre

Best appliance repair business name ideas

Dire Repair
Permanent
Recombinational Reconstruction
The Firm
Sterilize Spot
Protective Device Place
Meniscal
Self
Fine Repair
Mend Collective
Protective Computer Spot
Nucleotide Mend
Anterior
PrettyFix
Latest Make
Technical
Special Device Group
WeeklyFix
Automotive
Mend Pro
Fixate Co
Removable
The Functional
Thoracoabdominal
SecondaryRepair
The Fine
The Rapid
Bad Make
Cleft
ObviousFix
Quick Mending Place
Pretty Sterilize Trading Co
The Easy Muddle
Career Repair
AndFix
Repair Co
SmallAppliance
ExcisionRepair
The Same Make
Point
The Better Haunt
Upset Repair
Service Refurbish
Definite Repair Place
ArthroscopicRepair
Piece
The Convenient
Get Trading Co
Fast Fasten
Cardiac
ImmediateRepair
Special Widget Spot
The Spatial
The Paravaginal
Progress Repair
Whips Fix
Final Furbish Up
Silenced Appliance
Desperate
The Easy Mending
Doctor Pro
Better Haunt
Anterior Adjuster
Automatic Adapters
Assure Repair
Spar Repair
Giants Appliance
TemporaryFix
Weekly Mend Place
SuccessfulRepair
The Worst Mending
Nips Fix
Far Repair
The New
Weekly
Extensive
Electronic Gizmo Group
Contrivance Co
Necessary Mend
The Cardiac
Anterior Arrangement
TemporalFix
Easiest
Fine Fastening
The Firm Make
Rapid Rehabilitate
Open Hangout Place
Functional Hardware Spot
Prompt Hangout Place
The External Widget
Gear Repair
The Fired Device
SadFix
Revamp Spot
The Precise Sterilize
Modernize Pro
Finished
Convenience Place
Reliable Muddle
The Sanitary
Fixate Place
Curtis Refurbish
The Cellular Restore
The Navigational
Drips Fix
Nervous Refurbish
Easy
The Subsequent
Gadget Co
Explore Repair
Recombinational Resurfacing
The Post Fixate
Functional Stamping Ground Place
Firm Festering
End Mending Trading Co
Definite Fixate Trading Co
Make Pro
Mess Co
Intracardiac
Bleach Make Co
End
The Intraoral Contrivance
AdequateRepair
Paravaginal Hangout

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Appliance Repair Business:

Simple is always better

This means a few different things. Your appliance repair business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your appliance repair business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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