1,000+ Clever Appliance Repair Business Names

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Updated: June 10th, 2025

So, you've come up with the perfect appliance repair business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your appliance repair business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best appliance repair business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your appliance repair business.

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Ideas

Catchy appliance repair business name ideas

Automotive Apparatus
Fasten Place
ImmediateRepair
The Clear
Device Pro
Self Fix Co
Muddle Spot
The Non
Sterilize Place
The Next
Automatic Antitheft
Repair Co
Initial
Annular eclipse Fix
The Open Mending
The Paravaginal Doctor
ProstheticAppliance
Mend Collective
Thrips Fix
Recombinational Mending Group
The Direct Mend
Burning Device
Prosthetic
OpenRepair
Fixate Group
Palate
Cellular
Sterilize Spot
Final Fixer
Terrible
Mitral Resort Place
Girlish Refurbish
Rehabilitate Collective
Mess Pro
Mend Place
Fixing Trading Co
Recombinational Rebuild
The Saving Hardware
Fix Co
PalatalAppliance
Institutional Mending Pro
Satisfactory Fix Co
Renovate Co
The And
Automatic Accessory
Laparoscopic Haunt Spot
Resort Collective
The Stage Haunt
Gear Repair
The Rigid
Renovate Pro
ProtectiveAppliance
Thoracoabdominal Hangout
Dire Repair
Bias Appliance
Tight
Meniscal
The Cellular Restore
Suitable
Muddle Place
End Mending Trading Co
The Definite
The Reliable Muddle
Perineal Mend Trading Co
FrequentRepair
Mend Group
Upper
Arthroscopic Mending
Final Furbish Up
Arterial
Modernize Pro
The Obvious Make
The Arthroscopic Haunt
Fixing Spot
Door Repair
Rehabilitate Spot
Obscure Repair
GoodRepair
Contraption Collective
Haunt Pro
The Adequate Mend
Conventional
Temporal
Astronomical
Convenient
Contrivance Co
The Thirty
The Rapid
Were Repair
Vascular
Device Group
Temporary
The Satisfactory
Artificial Arrangement
Genetic Get
Rapport Repair
Immediate Restore Collective
The Strand Doctor
Worse
End Haunt Trading Co
ProperRepair
Stage Hangout
Anterior Attachment
Terrible Mend Pro
Intraoral Hardware Co
Automatic Aircraft
The Exact
Rapid Resort
Giant Appliance
Urgent Resort Spot
TemporalFix
Compliant Appliance
Curtis Refurbish
Stamping Ground Pro
The Inguinal
Latest Make
AstronomicalFix
AorticRepair
Sagittal Convenience Co
Spar Repair
The Point Mend
EndRepair
RigidAppliance
Demure Repair

Creative appliance repair business name ideas

Silenced Appliance
Firm Festering
Finished Computer
The Successful
Cellular Doctor Trading Co
Rapid Reconstruction
Surface Refurbish
Tight
Desperate Device
Arterial
Thorough Fix
Daily Restore Place
BleachFix
Dips Fix
Perineal Mend Trading Co
Silence Appliance
Defective Hangout
Rapid Reparation
Next Fixate Spot
Post Mess
Make Pro
The Intracardiac
Bleach Fasten Spot
The Excellent
TermFix
The Firm Make
Moor Repair
Get Place
Thoracoabdominal Hangout
Refurbished Refurbish
Satisfactory
The Precise
InguinalRepair
Saving
Retrofit Collective
Fast Festering
Functional Stamping Ground Place
Doctor Co
Cellular Resort
Mend Pro
Time Restore Collective
Point Make Group
Same
The Time
The Cellular
Revamp Collective
Open Mending Group
Automotive Apparatus
The Poor
Furnish Refurbish
AstronomicalFix
Ultimate Muddle Trading Co
Sad Fixate Spot
The Prompt Fix
Refer Repair
Adequate Fixing Trading Co
Technological
Floor Repair
Accurate
PermanentRepair
Clear Mend Place
Vascular
Poor Mend Spot
Subsequent
Renovate Co
Bad Resort
Pre Get
Mend Spot
Structural
Daily Get Place
Wire Contraption Spot
Daily
Frequent Haunt Co
ExternalAppliance
The Permanent Mess
Automatic Contrivance Pro
ExcisionRepair
Complete Fix Spot
Palate Hangout Spot
Laparoscopic Hangout Spot
Temporary
Repair Place
Quick Resort Co
Wire Hardware Group
Reparation Trading Co
Functional
Permanent Fixing Collective
Modified
Single
Mending Place
Final Formulate
Gear Repair
NiceFix
Modernize Trading Co
Frequent Doctor Collective
PrettyFix
Artificial Arrangement
Muddle Place
SatisfactoryAppliance
Portable
The Defective
Fasten Trading Co
Hear Repair
Concur Repair
End Fixing Collective
Primary Mend Pro
End Mending Trading Co
Terrible
Soft
Fast
Upgrade Trading Co
Client Appliance
Muddle Pro
Anterior Adjuster
Excellent
Device Pro
Arthroscopic
The Peripheral Fixing
The Exact
UsefulAppliance
Fixate Group
Curtis Refurbish
Bryant Appliance
Labial Contraption

Learn more about starting an appliance repair business:

Where to start?

-> How much does it cost to start an appliance repair business?
-> Pros and cons of an appliance repair business

Need inspiration?

-> Other appliance repair business success stories
-> Marketing ideas for an appliance repair business

Other resources

-> Appliance repair business tips

Funny Appliance Repair Business Names

The Astronomical
Awful Mending
Recombinational
Thoracoabdominal Mend
CompleteRepair
Thirty Make
Fine Fixation
The Automotive
The Portable
Fast Formulate
Fixate Co
TightFix
Gear Repair
TechnologicalFix
The Prosthetic
Device Group
Flips Fix
Rigid
Labial Contraption
Soft
Doctor Pro
Time Restore Collective
Functional Stamping Ground Place
The Celestial Get
Nice
PartialRepair
Genetic
Inguinal Doctor Pro
Rapid Mend Collective
Thrips Fix
The Quick
Meniscal
ExtraoralAppliance
NecessaryRepair
The Exact
Fixing Spot
Bad Mending Pro
Perfect Fixing Group
Silenced Appliance
Fast Furbish Up
Thoracoabdominal Hangout
Bleach
Technological Mess Collective
The Intracardiac
Pretty Repair
Hardware Place
Recombinational Refurbish
Grips Fix
Widget Trading Co
Fixate Place
External Product Group
SelfRepair
Efficient Fix Group
Ahead Repair
Fixing Place
Urgent Doctor
Soft Doctor Collective
Upset Repair
Rapid Reconstruct
Dire Repair
The Easy Muddle
Arterial Reparation Group
PreciseFix
Cleft
The Worse Make
Kurdish Refurbish
The Anterior
PermanentRepair
Functional
DefiniteFix
The Convenient
The Fired Device
Nips Fix
More Repair
Better Fixate Collective
Simple Mend Trading Co
Broken Stove
Fish and chips Fix
The Extensive
The Universal
Fast Failance
Arterial
The Stage Haunt
Sad
Freshen Up Trading Co
Definitive
Spatial Sterilize
Visual Make
The Major Hangout
Perfect Mending
BrokenAppliance
Final Fixation
The Conventional
Type
Mechanical Gadget
Same Mend Spot
Paravaginal
Laparoscopic Haunt Spot
Fine Fill
EndRepair
Secondary Resort Pro
ExcellentRepair
Haunt Trading Co
The Arthroscopic Haunt
NewAppliance
The Thoracoabdominal
Bad Stamping Ground
The Pre
FinishedAppliance
Rejuvenate Pro
Highest Appliance
SameFix
Redevelop Spot
Obvious Repair Trading Co
Fasten Trading Co
Extraoral Contraption
Anterior Arrangement
Mending Place
PrimaryRepair
Fasten Place
Artificial Application
Stage
The Star Fixate
Awkward Mend

Cool appliance repair business name ideas

Soft Doctor Collective
Anterior Stamping Ground Co
Visual
Reparation Spot
Retrofit Collective
Adequate Fixing Trading Co
Worse
Muddle Spot
Mending Place
Automatic Attachment
End Mending Trading Co
Recombinational Reconstruct
The Modern
Widget Place
SoftRepair
Portable Widget Pro
Upgrade Co
Fast Festering
Prompt Hangout Place
Portable
Abhor Repair
FixedAppliance
The Fired
Eclipse Fix
Good
Stamping Ground Place
The Stage Haunt
The Suitable
The Precise
Kurdish Refurbish
The Surgical
Door Repair
Firm Fixate
The Prompt
The Anatomic Restore
Urgent Doctor
IntracardiacRepair
The Intermediate Sterilize
Automotive Antitheft
Terrible Mend Pro
Term Fixate
Mess Co
FineFix
The Operative
Modernize Trading Co
Doctor Co
Lying Appliance
Sterilize Spot
Mend Spot
Circus Refurbish
The Sad
Technological Mess Collective
Resort Spot
Rehabilitate Collective
Electronic
Maxillary Contrivance Trading Co
Abdominal
The Automatic
Guidance Appliance
Fix Pro
Definitive Stamping Ground Pro
PieceAppliance
Same Mend Spot
The Exact
Point Make Group
InstantFix
Arterial Resort Group
Contraption Collective
Functional Doctor Trading Co
Single Contraption Spot
SagittalAppliance
Initial Fixing Place
The Primary
Next
Major Restore Co
Stamping Ground Pro
Type
The Convenient Contrivance
Cardiac
Simple Mess Spot
ImmediateFix
Mending Co
The Clear
The Terrible
Desperate Make
WireAppliance
Regular Make Spot
Fired Product
The Defective
The Term
Immediate
The Easy Get
Plastic Mend Pro
Client Appliance
Fix Co
The Conventional Reparation
Useful Hardware
Restore Place
Convenience Place
The Magic
Recombinational Restore
Definitive
Genetic Get
Hardware Trading Co
The Inguinal
Resort Group
Reparation Group
More Repair
Daily Get Place
Prompt
Plastic Restore
Fine Mess Pro
TemporaryFix
Fitting Product Pro
The Firm
Broken Stove
Automotive Automation
Engineer Repair
Rapid Refurbish
NecessaryRepair
Nervous Refurbish
Pre Get
Adequate
Fired

Unique appliance repair business name ideas

Gadget Group
Better
NavigationalFix
Fixate Co
Anterior Adjuster
ExtensiveRepair
Post Mess
Orthopedic Contraption Group
Rapid Rehabilitate
Furnish Refurbish
Renovate Place
Visual Make
The Same Make
Lips Fix
The Meniscal
Upgrade Co
MinorRepair
The Fired Device
CelestialFix
Fine Festering
Complete
Spur Repair
Aortic
Recombinational Restoration
Floor Repair
Rapid Restoration
The Star
BleachFix
Get Pro
Cellular Doctor Trading Co
The Intraoral Contrivance
Firm Formulate
Fast Fixation
Initial Restore Pro
The Fast Mending
Arterial
Fine Failance
The Satisfactory
VisualFix
Rigid
Repair Collective
Dire Repair
Bias Appliance
Hour Repair
Star Repair
The Fitting
Peer Repair
The Faulty
Nice
Cellular Resort
DefinitiveRepair
The Definitive
Repair Group
Fine Formulate
Rapid Resort
The Technological
AwkwardFix
Modernize Group
Recombinational Resort
Stage Hangout
TightFix
Recombinational Rebuild
The Arthroscopic Haunt
Rapid Mend Collective
The Temporary
Structural
Contrivance Pro
Rapid Rebuild
DelayedRepair
Fasten Co
ExcellentRepair
The Accurate
Protective
The Excision
Furnace Refurbish
Easy
Highest Appliance
The Next
Haunt Trading Co
Thoracoabdominal Mend
Renovate Group
PermanentRepair
Permanent Restore Trading Co
CardiacRepair
Revamp Group
Contrivance Group
The Poor
Firm Fasten Group
Reparation Trading Co
The Delayed Hangout
Next Fixate Spot
Recombinational Resurfacing
Far Repair
EndRepair
Frequent Restore Collective
Mending Pro
Firm Mending Place
Restore Pro
Fasten Place
Fixate Trading Co
Quick Mending Place
The Portable
Saving
Hangout Spot
The Definite
ConstantRepair
Fasten Collective
Retrofit Co
The Point Mend
Rejuvenate Collective
Temporary Get Co
Widget Group
The Better Haunt
Fast Fastening
The Artificial
Astronomical Mess Place
Purpose Refurbish
Spatial Sterilize
Automatic Accessory
Premier Repair
Drips Fix
Poor Resort Pro
Removable
Universal

Cute appliance repair business name ideas

ModifiedAppliance
Fixing Spot
The Anterior
Next Mending Collective
Chips Fix
Giants Appliance
Trips Fix
Navigational Mend Group
IntermediateFix
Device Pro
Progress Repair
Daily
Stove Spot
The Worse Make
Intermediate Mending Pro
The Vascular Fix
Partial eclipse Fix
Fixate Spot
RigidAppliance
Restore Collective
The Prompt Fix
Lion Appliance
Fast Fixate
Bad Stamping Ground
The Tight
Posterior
Automotive Adapters
The Removable
For Repair
Extensive Fix Collective
Nips Fix
The Obvious Make
Muddle Place
Vascular
Cleft
Weekly Mend Place
Obvious Repair Trading Co
Fasten Group
Gear Repair
Fixate Group
Paravaginal
ExcisionRepair
Automatic Automation
Satisfactory
Extensive
The Electric
Operative
Renovate Co
The Self
Piece
The Cellular
Mitral
Sanitary Gadget Place
Awkward Get
Single
Flips Fix
Modern Contraption Trading Co
Redevelop Spot
Thorough
Simple Fixate Spot
Stamping Ground Co
Firm Fixation
Protective Computer Spot
Pretty Sterilize Trading Co
Bizarre Repair
StarFix
Artificial Arrangement
Nourish Refurbish
Permanent Fixing Collective
Career Repair
ArtificialAppliance
Concur Repair
Quick
Express Repair
The Modified
Constant Fix
Desperate Device
Device Place
The Reliable Muddle
Frequent Mend Collective
Automotive Application
Satisfactory Fix Co
Recombinational Reparation Collective
The Automotive Fixing
Soft
SuccessfulRepair
The Direct
Artificial Attachment
MajorAppliance
Temporal
Better Haunt
Firm Fastening
Non Haunt Co
Conventional
Mend Pro
Tips Fix
External Product
Fast Flawy
The Desperate
PreciseFix
Thirty Make
Mess Collective
The Easy Mending
Freshen Up Collective
Fine Fasten
Finished Computer
Mending Group
Silence Appliance
Lions Appliance
The Intracardiac
PreFix
Fighting Appliance
Fixed Product Spot
SatisfactoryAppliance
Fast Furbish Up
Mature Repair
Awkward
The Navigational
Doctor Pro
Navigational Sterilize Co
The Permanent Mess
Muddle Collective
Weekly Make
Burning Device

Clever appliance repair business name ideas

Recombinational
Hardware Place
Hear Repair
Rapid Refit
Courage Refurbish
Recombinational Refurbish
Demur Repair
The Major Hangout
ExactFix
Temporary Fixate
Term Muddle Trading Co
Functional
Success Repair
Get Trading Co
The Functional
Fixing Trading Co
Primary Mend Pro
PrettyFix
The Extensive
Curtis Refurbish
InguinalRepair
Ships Fix
Major Widget
Device Group
Modernize Collective
ThoracoabdominalRepair
Laparoscopic Hangout Spot
The Domestic
Bad Resort
The Major
NiceFix
And Get
The Easy
LaparoscopicRepair
Whips Fix
Defective Stove Co
The Sanitary
Mend Trading Co
The Fast
Refurbished Refurbish
Final Fastening
ParavaginalRepair
Point Mending Trading Co
Anterior Hangout Trading Co
Awkward Mend
SimpleAppliance
Suitable
The Better
Efficient Fix
AdequateRepair
Refer Repair
Plastic Doctor Place
Ellipse Fix
Clips Fix
Automatic Application
The Automotive
The Cardiac
Cheap
Wire Contraption Spot
The Adequate Mend
Mess Trading Co
New
The Type
Suitable Stove
Clear Repair
Domestic
Lure Repair
Fasten Trading Co
The Mandibular Widget
The Anatomic Mending
Artificial Adapters
Cellular
Upgrade Spot
Genetic Mess Spot
Demure Repair
Repair Spot
BetterRepair
Strand Reparation Co
Fitting Contraption Group
Stage
EfficientRepair
Anterior
ObviousFix
Nucleotide
Strips Fix
Efficient Convenience
NonRepair
The Astronomical
Sterilize Place
Paravaginal Hangout
Final Failance
SmallAppliance
The Efficient
FiredAppliance
Contraption Trading Co
The Post
The Peripheral Fixing
Institutional Mending Pro
Prompt Mend
Sterilize Co
Piece Device Spot
Anterior Attachment
The Hot
Time
Excellent
Orthodontic Contraption
Definitive Doctor Place
Portable Product Group
The Visual
Astronomical
Intraoral Hardware Co
Stage Fix
Standard
PalatalAppliance
Thorough Reparation
TemporalFix
Resort Collective
Instant Muddle
The Non Stamping Ground
Clear Mess
Haunt Pro
Fine Fixation
Secure Repair
Genetic Fasten Spot

Best appliance repair business name ideas

Sad Fasten
The Immediate
Sinus Appliance
Revamp Co
The Thoracoabdominal
Tight
Distress Repair
Dips Fix
The Convenient
Mend Group
Final Fixation
SurgicalRepair
UsefulAppliance
Perfect Fixing Group
Annular eclipse Fix
GoodRepair
Bleach Make Co
Major
Upper
The Easiest Mess
The Proper
Electronic Gizmo Group
Mips Fix
Firm Failance
Functional Hangout Pro
Spatial Mend Trading Co
Anterior Arrangement
Firm Furbish Up
Self
Urgent
DefiniteFix
Thrips Fix
Recombinational Mending Group
Mess Place
The Quick Muddle
Revamp Collective
Fine Repair
ExtraoralAppliance
Firm Fill
Arterial Reparation Group
Stir Repair
Secondary Fixing
Appear Repair
The Tight Mess
Fixate Pro
Anterior Adapters
Awkward Sterilize
Contrivance Co
Frequent Haunt Co
Recombinational Refit
Restore Trading Co
The Temporal
Simple Mend Trading Co
Compliant Appliance
Bad Make
Rehabilitate Co
Automatic Aircraft
Lighting Appliance
Hot
Intermediate
The Obvious
The Vascular Restore
Lunar eclipse Fix
Endure Repair
Rapid Resurfacing
Accurate
Rehabilitate Spot
The Direct Mend
SelfRepair
Awful Mending
Product Place
Final Fixate Trading Co
The Intermediate
Prosthetic
Rapid Reparation
The Prosthetic
Defective Hangout
Spatial Muddle
The Clear Mend
Fine Fill
Resurface Refurbish
Genetic
Mitral Resort Place
Open Hangout Place
Peripheral
Thorough Fix
Arthroscopic Mending
The Cheap
Highness Appliance
BetterFix
Spar Repair
Sad
Fixate Collective
Latest Make
End
External Product Group
The Star Fixate
Latest
OrthodonticAppliance
Tight Get Group
Satisfactory Haunt Trading Co
The Strand
Abdominal Reparation Group
Star
Immediate Muddle Co
TermFix
Modified
Artificial Application
Moor Repair
Conventional Haunt
Bad Mending Pro
Artificial
Firm
Device Collective
Satisfactory Contraption Co
Modernize Pro
External Gizmo Group
Make Pro
Artificial Air Conditioner
Fixing Place
Bore Repair
End Haunt Trading Co
Redevelop Group
Solar eclipse Fix

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Appliance Repair Business:

Simple is always better

This means a few different things. Your appliance repair business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your appliance repair business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting An Appliance Repair Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile