Business Idea

Start An Appliance Repair Business

About

Starting an appliance repair business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell appliance repair, or selling appliance repair online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an appliance repair business ➜

Key stats

market size
$3.9B
revenue (monthly)
$100K
starting costs
$22.7K
gross margin
32%
avg product price
$125
time to build
7 months

About

Starting an appliance repair business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell appliance repair, or selling appliance repair online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an appliance repair business ➜

Key stats

market size
$3.9B
revenue (monthly)
$100K
starting costs
$22.7K

 

gross margin
32%
avg product price
$125
time to build
7 months

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $503 $5,500
Website Costs $303 $7,215
Business Formation Fees $600 $4,700
Vehicle Expenses $2 $10,004
Other Expenses $0 $2,300
Advertising & Marketing Costs $0 $2,800
Software Expenses $150 $2,420
Specific Industry Expenses $0 $500
Total Startup Costs $2,459 $42,791

Successful Businesses

Business URL Rank
Repair Clinic repairclinic.com #28,412
Mr. Appliance mrappliance.com #181,721
Think Crucial thinkcrucial.com #403,766
Spencer's TV & Appliance spencerstv.com #430,183
Warners' Stellian - Kitchen Appliances and Home Appliances warnersstellian.com #473,515
Discount Appliance Store stlapplianceoutlet.com #491,965
Uncle Harry's Appliance Repair School uncleharry.com #603,740
Appliance Repair Startup appliancerepairstartup.com #725,232
Appliance Retailer applianceretailer.com.au #771,294
Mazer Appliance mazer.com #972,946
Fred's Appliance - Save on Kitchen & Home Appliances fredsappliances.com #1,261,527

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Meaningful business connections You never know who you will meet as a appliance repair business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Unlimited income potential With starting an appliance repair business there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.
You are your own boss! With starting an appliance repair business, you are the one to make decisions for almost all of the operations. Calling the shots can be empowering and liberating!
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A appliance repair business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Low margins The gross margins for your appliance repair business are typically around 32%, which can make it more challenging to incur new expenses and maintain profitability.
Time commitment With starting an appliance repair business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
Difficult to build trust with your customer With starting an appliance repair business, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.
Impatient customers You may offer an engaging user experience for your customer, but customers expect a lot and may be impatient if they aren't pleased with your product or service.

Marketing Ideas

  • 1

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.