1,000+ Unique Air Freshener Business Names

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Updated: June 10th, 2025

So, you've come up with the perfect air freshener business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your air freshener business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best air freshener business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your air freshener business.

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Ideas

Catchy air freshener business name ideas

Air Spell
Scent Spray Freshener
Golden Scent
Mystic Scents
Mellow Drops Air Freshener
Pure Aquatic Scent
Fresh Waves
Lemon Mist Freshener
Twisted Citrus
Air Knights
Purple Musk
Hello Air Freshener
Spart Scent Air Freshener
Famsmell Air Freshener
Rose Mint
Prettilicious Air Freshener
Sweet Floral
Crystal Dew
Glam Scent
Fit Fritz
Flora Essence
Mega Fit Air Freshener
Prime Fresh
Minty Dew
Spice Up
Auto Mist Air Freshener
Mind Blow
Cool Clique
Clean Brizz
Elite Spice
Fresh Mix
Ultra Star
Air-Kissed
Sprinkle Air Freshener
Tea Scent Air Freshener
Spring Kissed
Golden Drip
White Label Air Freshener
Lime Twister
Pink Pride Air Freshener
Sky Dew
Midnight Scent
Ultra Time Air Freshener
Eclipse Air Freshener
Fruit Temp Air Freshener
French Scent
Gold Spice
Spritzy Air Freshener
Urban Scent
Sweet Base
Floral Spice
Ever Smell
Castyle Air Freshener
Orange Twist
Rose Shade
Just Airy
Air Paradise
Re-fresh Wave
Frenzy Air Freshener
Scentherapy Spell
Pure Citric Aroma
Sweet Spell
Daily Fringe Air Freshener
Oasis Scents
Mystical Scentsations
Spring Shower
Car Scent Air Freshener
Lavender Air
SayVail Air Freshener
Sprinzy
Drizzzle Air Freshener
Pure Glam
AirCode 101
Touch of the Air
Sheene Air Freshener
The Known Windex
The Continuous Disinfectant
Curie temperature Freshener
Frozen
Sweet Deodorizer
The Least
OverpoweringScent
The Pleasant
The Feathery Atomiser
Fragrance Collective
Hairspray Co
Eau De Toilette Trading Co
The Coarse
Capital expenditure Freshener
Salt Spritz
The Strong Aroma
Little Deodorizer
The Cheap Odor
Natural Spritz Group
Jennifer Freshener
Register Freshener
Odor Co
Pleasant Clean
Green Mist
Vita Crisp Co
Sickly Stink Up
Tree Eau De Toilette
Powerful
Fresh
The Acid Fumigation
The Red Refreshing
How
The Sweet Spritzer
Perfume Collective
Pepper
Odour Group
The Permanent
Thin
Mist Wetting
The Fair
Strong Invigorated Trading Co
Little Windex Group
Air
Smell Group
DewFresh
Cold
The Sharp
PluralFresh
The Homemade Castile Soap
Sprayer Place
Hot Perfume Co
The Useful
FlowerSpray
Brush Place
Flat Mist Trading Co
SilverySpray
Floral
The Wrong
Liquid Brush Trading Co
Wetting Place
DelicateSpray
Pepper Brush Co
The Strange
New Strong
The Flung
Salt Stream
Mild
Mist Droplet Spot

Creative air freshener business name ideas

Semicontinuous
The Stinging
Curie temperature Freshener
Ocean Fumigation Co
RichFresh
The Air Windex
The Clear
The Enough Aerial
Odorize Place
The Deodorant
Sub Reinvigorated Place
Adhesive
Permanent Detergent Group
Quick Droplet
Purifier Pro
LittleFreshener
Salty Spritz
Ambient Airways
Great
AstringentFreshener
Nonstick
SeaSpray
AnestheticSpray
Disinfectant Place
Useful
Crisp Group
Little Deodorizer
Dreamt Scent
Atomizer Place
Stick
The Natural Windex
Cool Vent
Soft Olfactory Property
CloyingScent
The Cheap Odor
Fumigation Spot
Like Olfactory Property Spot
Salt
The Homemade Castile Soap
Bessemer Freshener
Floral Fogger
EfficientDeodorizer
The Bright
Delightful
Red Crisp
Olive Sprayer
Tree Eau De Toilette
Mild Cleanser
Spicy Smell
The True Windex
Atmospheric Air Out
Floral Fragrance
Stronger Skunk
The Airless
New Strong
Crisp Spot
The False
Frothy Fragrance
Commercial Humidifier
Peculiar
The Odor
Full Fruit
Exotic Smell Spot
SweetFreshener
The Cool
Reinvigorated Pro
FreshScent
Aerosol Spot
The Scented Mouthwash
Wild
GreenScent
Wild Smell Group
AdhesiveSpray
Fair Invigorating Group
Exquisite
The Sweet Spritzer
Cleanser Place
Senator Freshener
The Wild Aroma
Humid
Liquid
Bright Sprayer Pro
Cold Droplet Place
Shaped Spritz
The Slight
FrozenSpray
Intermolecular Freshener
Ocean Droplet Trading Co
The Choose
ImpureAir
Shaped
Iodoform Detergent Co
Fair Further
Atomiser Pro
Strong Reinvigorated Pro
Atomizer Co
The Atmospheric
The Effective Eau De Toilette
Aftershave Lotion Group
Sharp Stuff
The Gentle
GentleSpray
FairFresh
The Faintest
Floral Face Cloth
Compressed Ventilate
Odor Co
Musty
Antiseptic Wetting Co
Sweet
Sweet Castile Soap Place
PrimeFresh
Crude
Known Purifier Collective
Heavy
Scented Disinfectant Collective
Salt Sprinkler
Postharvest Unprocessed Spot
Eau De Toilette Trading Co
Hairspray Spot
GreatFreshener
Shaped Sprinkler
IntranasalSpray
The Cinnamon Invigorated
Droplet Pro
Iodoform Humidifier Collective
White Wetting Pro
The Glorious
Warmer
WarmFresh
Bright Hairspray Spot
Fragrance Collective
The Green
The Stronger
Hot
Fair Fruit
Blinding Aerosol Co
Perfect Mouthwash
Crude Strong Trading Co
Clean
Delicate
LilacFreshener
Sickly Stink Up

Learn more about starting an air freshener business:

Where to start?

-> How much does it cost to start an air freshener business?
-> Pros and cons of an air freshener business

Need inspiration?

-> Other air freshener business success stories
-> Marketing ideas for an air freshener business
-> Air freshener business slogans

Other resources

-> Air freshener business tips

Funny Air Freshener Business Names

Crescent Invigorated Place
Dew Refreshing
True Odor Place
The Homemade Spritzer
Shaped
Corregidor Freshener
Severe Air
Shaped Sprig
Quick Fragrance
Aerosol Place
Dishwashing Machine Co
Sub
Electric Disinfectant Place
Effective Spritz Collective
The Salty Spatter
Vita Crisp Co
The Known Windex
Liquid
Eau De Toilette Trading Co
Strong Stink Up
Invigorating Group
Powerful Germicide Collective
Coarse Aerosol Group
Warm Wetting Pro
The Sta
WaterSpray
Jennifer Freshener
TopmostSpray
Frozen
HeavyAir
The True
CommercialFreshener
Soft Droplet Spot
Wet Sprayer
Little Windex Group
PerfectDeodorizer
Olive Sprayer
OwnFreshener
Cheap Windex Place
Light Odour Collective
Perfume Collective
NaturalFreshener
AdhesiveSpray
Deodorant Hairspray Co
Dormant
The Commercial Spritzer
PostharvestFresh
The Heady Odour
Compressed
Humidifier Group
ClearSpray
The Odor
Stinging Scope
The Sweet
WarmFresh
Natural Humidifier Co
The True Mouthwash
ExcellentDeodorizer
Sea Splashing
Bright Wetting
The Own
Atmospheric Air Out
Shaped Fragrance
Tree Cleanser
ColdSpray
Spicy Scentful
Aftershave Lotion Collective
The Good Spritz
The Homemade Castile Soap
The Quick
Little
Silvery Splash
Full New Place
Stick Splash
Windex Trading Co
CommercialDeodorizer
Light Atmosphere
Musty Wind Co
The Valuable Detergent
The Airless
Bright Flying
Silvery Sprayer
Choose Crisp Trading Co
Compressed Ventilate
Pressure Atomiser Group
The Best Aftershave Lotion
Spritzer Trading Co
The Occasional
Floral Conditioner Collective
The Iodoform
Spicy Stink Up
Frothy
How Reinvigorated Pro
Poor Clean Trading Co
Silvery Wetting
Flat Droplet Group
Continuous Cleanser Spot
Room temperature Freshener
Flat Mist Trading Co
Residual
Semicontinuous Cleanser Group
Strong Co
ScentedFreshener
Droplet Co
Stinging Hairspray Trading Co
The Golden Wetting
Sharp Stuff
Smells Pro
The Wrong
The Flung Fumigation
Useful Purifier Collective
Pleasant Invigorating
Hairspray Trading Co
Astringent Deodorizer Pro
Odour Spot
Stick Sprig
Soft Sprayer
Cold Odor Pro
Stinging Stream
Garden Unprocessed
Fragrant Odour Pro
Best Mouthwash Collective
UnmistakableScent
The Permanent Dishwashing Machine
Odor Spot
The Crude
Wetting Collective
Great Mouthwash
Fair Food
The Own Spritzer
DenseSpray
SequesteredFresh
The Quick Deodorizer
Telomere Freshener
The Sweet Spritzer
Aerosol Spot
Distinctive Smells Place
Shaped Sprinkling
EffectiveFreshener
Full
Choose
Residual Droplet Place
Detergent Place

Cool air freshener business name ideas

Wild
BestDeodorizer
IntranasalSpray
BestFreshener
Stinging Splash
The Efficient
The Constant
Quick Fragrance
Pepper
Semicontinuous Germicide
The Glorious Crisp
PowerfulFreshener
Refreshing Spot
Good Eau De Toilette Spot
Tiny Spatter Co
Mist
Ocean Fumigation Co
The Cheap
Peshawar Freshener
Expensive Odorize Collective
Mild Deodorizer
Shaped Shotgun
The Useful
StaleAir
ThinSpray
CoolSpray
The Own
The Good Windex
Delightful
Great Mouthwash
Quick
Lilac Eau De Toilette Spot
Nicotine
Droplet Pro
Frothy Fragrance Collective
How Refreshed Spot
The Powerful
Continuous
Electrostatic Brush Group
Quick Cleanser Trading Co
The Homemade Aftershave Lotion
Strong Skunk
The Airless
The Natural
Floral Conditioner Collective
Sickly Stink Up
FoliarSpray
EfficientDeodorizer
New Strong
Airless
The Bitter
The Tree Spritzer
How
The Sub Strong
Eau De Toilette Co
Unpleasant Smells
TopmostSpray
The Least
Quick Odor
Best Mouthwash Collective
The Residual
Frothy Fresh
The Choose
Mist Collective
Mild Cleanser Collective
TrueDeodorizer
Cloying Wind Trading Co
Prime
Fair Further
Wetting Place
Agreeable Perfume Group
The Similar Strong
ResidualSpray
Aroma Group
Beautiful
The Lilac Humidifier
Icy Spatter Spot
ScentedFreshener
Hairspray Collective
Golden
The Expensive
The Sweet Spritzer
Reinvigorated Pro
Silvery Stream
Shaped Scope
AnestheticSpray
Stinging Spatter
Great Germicide Collective
HeavyAir
Earthy Odour Spot
Coarse Aerosol Group
ManyFresh
Dense
Tree Windex
Blinding Droplet
Wild Smell Group
NicotineSpray
Glorious Refreshing Collective
The Crude
The Thick Nose
WarmFresh
Atomizer Collective
Delicate
Lemon
The Conventional
OdorFresh
Tree
ContinuousDeodorizer
Clear Brush
The Cinnamon Invigorated
Known Windex Spot
Well wisher Freshener
Nasal
SharpScent
Mouthwash Spot
Mist Droplet Spot
Soft Splashing
Dishwashing Machine Spot
Aerosol Co
Droplet Group
Ruddy Unprocessed Group
Electric Windex Trading Co
The Wrong
StaFresh
The Garden
Electrostatic Aerosol
VegetableSpray
Strong Invigorated Trading Co
Antiseptic Wetting Co
The Quick Deodorizer
Thermal Atomizer Pro
The Sharp
Olfactory Property Group
Strange Stench
Bessemer Freshener
Vita
Right
Cooler Atmosphere Place
Airless Brush Group
The Electric
Quick Castile Soap Trading Co
Disinfectant Spot
Powerful

Unique air freshener business name ideas

Reveler Freshener
Known Mouthwash
Powerful Detergent Spot
DormantSpray
Castile Soap Spot
Wet Atomizer Spot
The Natural Eau De Toilette
Spicy Stink Up
The Wet
Electrostatic
Flat Droplet Group
Iodoform Detergent Co
Alveolar Aura
The Vapocoolant
The Red Refreshing
Residual Droplet Place
The Scented
Mild Deodorizer Group
Salt Stream
Poor Clean Trading Co
Dishwashing Machine Co
Liquid Windex
Pleasant Smells
HairSpray
Spicy Smell
The Good Fragrance
Feathery
The Golden Wetting
Irregular Freshener
Humid
Atomiser Collective
The Permanent Dishwashing Machine
Frothy Face Cloth
The Clear
Floral Fresh
Dreamt Scent
Odor Spot
Adhesive
The Vegetable Brush
Sweet Deodorizer
Fresh
The Powerful Cleanser
The Foliar
Windex Trading Co
The Salty
Shaped Spritzer
Sprayer Spot
The Bright
Spatter Group
Crescent Strong Group
Natural Humidifier Co
Invigorating Trading Co
Occasional
Full Fraiche
Fair Food
Subtle Smells
Salt Sprinkler
ElectricDeodorizer
False Smell Collective
The Lilac
Full Fee
Natural Spritz Group
The Sweet
Crude
Like Olfactory Property Spot
Warm Wetting Pro
The Own Humidifier
LemonFreshener
Permanent
The Salty Aerosol
Ether Brush Co
Earthy Fragrance
Poor Refreshing
New Co
The True Mouthwash
Full Further
Warmer
The Male Olfactory Property
The Permanent Castile Soap
Floral Fragrance Place
Sweet Humidifier
Predator Freshener
The Faintest
Tree Eau De Toilette
The Pepper
Distinctive Smells Place
HotSpray
The Adhesive
Green
The Ambient
Vapocoolant
Ocean
Aftershave Lotion Group
Shaped
Wetting Collective
IodoformDeodorizer
The Sickly
Strong Place
The Continuous Disinfectant
The Thick Brush
Great Detergent Spot
Ambient Air Out
SilverySpray
Great
Soft Droplet
Continuous Cleanser Spot
Prime Reinvigorated Trading Co
TangyScent
Bright Sprayer Pro
Atmospheric Airborne
Topmost
Air
Spritz Spot
Fumigation Place
GloriousFresh
Odour Co
Frothy Fragrance
Soft Stream
Text editor Freshener
The Deodorant
The Known
The Flat Droplet
Stinging Sprinkler
The Excellent
Castile Soap Place
Faint
Hairspray Spot
OverpoweringScent
Frothy Spritz Place
Heavenly
Spritz Place
Mist Group
Frothy Frisk
The Natural Humidifier
Antiseptic Atomizer Place
Sprayer Pro
The Little Castile Soap
Atomizer Spot
The Like Wind
The Floral Eau De Toilette
The Rich
ThickSpray
Zephyr Group

Cute air freshener business name ideas

Vapocoolant Atomizer
Olive
Distinct
Soft Spatter
Thin
The Dew Warm
Aromatic Smells Trading Co
Salty Sprig
Olive Mist Group
Germicide Collective
Flung Fumigation Co
Lemon Cleanser
Fragrant Wind Spot
The False
Floral Spritz Pro
The Fragrant
The Shaped
Stick Shotgun
The Tree
LovelyScent
Linkage editor Freshener
Crescent
Shaped Spritz
Unprocessed Co
Sub Invigorating
Clear
The Liquid Dishwashing Machine
The Delightful
TheAir
Atomizer Trading Co
Atomizer Pro
Aerosol Place
Permanent Dishwashing Machine Trading Co
Soft Olfactory Property
Cheap Castile Soap Co
The Dense
ElectrostaticSpray
Lilac Fragrance
Floral Face Cloth
Ruddy
The Frothy
Postharvest Unprocessed Spot
Wetting Pro
The Subtle
Light Odour Collective
Fair Invigorating Group
Semicontinuous
AirFreshener
Medicare Freshener
Spritz Trading Co
CommercialDeodorizer
The Little
Blown Fumigation Co
NaturalFreshener
Permanent Humidifier
Salt Sprayer
Soft Sprig
The Hot
Disinfectant Place
Thermal Brush Co
Spicy Scentful
Intranasal Mist Collective
Best Aftershave Lotion Group
Effective
Silvery Scope
Bright Hairspray Spot
The Acid Wetting
Stinging Hairspray Trading Co
The Best Aftershave Lotion
ExcellentDeodorizer
MistSpray
Flung
The Salty Spatter
White Wetting Co
The Known Windex
New Crisp
DelicateSpray
Scented Detergent
Flat Mist
The Good
Fragrance Trading Co
Electric Dishwashing Machine Pro
Sprayer Place
Wetting Co
Strong Reinvigorated Pro
Good Aftershave Lotion
Iodoform
The Pressure
Shaped Stream
PleasantFresh
CloyingScent
ImpureAir
Clean
The Many Refreshed
Liquid Atomizer Trading Co
The Like
Stinging Sprayer
Rich Invigorating Spot
Known Purifier Collective
Dormant Brush
The Full
The Thick Droplet
Full New Place
Lilac
Confectioner Freshener
Sweet
Silvery Sprig
Conditioner Collective
Bright Flying
Sea
Sta Reinvigorated Spot
Bright Sprayer Place
Antiseptic
Dew Refreshing
Soft Scope
Invigorating Collective
Full Firm
Perfume Trading Co
The Thick Odour
Good Humidifier Spot
Strong Spray
Thick
Wetting Group
FullFresh
Unprocessed Pro
Kesler Freshener
Tree Spritz Co
Fair Invigorated Collective
Floral Windex Co
The Nasal Spatter
Floral Fogger
ScentedDeodorizer
The Effective
The Thermal Atomizer
Ocean Fumigation
Heavier
How Reinvigorated Pro
Silvery Spritz
Fair Fresh Cut
ChemicalSpray
The Masculine
Spatter Trading Co
The Slight

Clever air freshener business name ideas

Happy New
Odorize Pro
Invigorating Group
Odor Collective
Own Aftershave Lotion Spot
Hairspray Place
Heavy
Useful
Perfect Mouthwash Group
The Stick Wetting
Tree Fragrance
Fair Reinvigorated Collective
The Frothy Fragrance
Warm Atomiser Group
Good Cleanser Place
The Own Spritzer
Cold Odor Pro
Perfume Collective
The Spicy
The Flat
GreatDeodorizer
Stinging Scope
The Sequestered
Subtle Skunk
Deodorant Hairspray Co
Spritzer Trading Co
Silvery Wetting
The Atmospheric
The Delicious
Odour Spot
Cleanser Place
CheapFreshener
Commercial Humidifier
Brush Co
The Familiar Perfume
Liquid
The Feathery Atomiser
Droplet Collective
Odor Invigorated Pro
Powerful Cleanser
Crescent Invigorated Place
WetSpray
New Place
Stick Spatter
The Heady Odour
Permanent Detergent Group
FrothyFreshener
Blinding Aerosol Co
The Liquid Humidifier
NonstickSpray
The Lilac Spritz
The Plural
Constant
RuddyFresh
Hairspray Trading Co
SemicontinuousDeodorizer
Best Humidifier
Light Tune Co
White Crisp Pro
Heavy Mist Place
Ether Fumigation Spot
Aftershave Lotion Collective
HotAir
Lemon Windex Pro
Coarse Mist Trading Co
Lure Air
Liquid Cleanser
OwnFreshener
Conventional
Clear Atomizer Pro
Fence sitter Freshener
Little Deodorizer
Tree Cleanser
LavenderScent
The Astringent
Lavender Nose
Flat Mist Trading Co
The Stinging Wetting
Castile Soap Group
Astringent Deodorizer Pro
Frothy
Cleanser Spot
BrightSpray
The Cold
The Coarse
Best Cleanser Co
The Strange
The Sea
Choose Clean
The Best
Valuable
Fair Forward
Peculiar Perfume Co
The Nonstick Droplet
The Poor
Salty Spritz
The Like Atomizer
Reinvigorated Group
The Olive
SequesteredFresh
Salt Spritz
Good Spritz
Spatter Place
Perfect Cleanser
The Gentle
Least Warm Co
Crude Crisp Trading Co
FlatSpray
Eau De Toilette Group
Compressed
Fine Nose Group
Iodoform Humidifier Collective
Full Fresh Cut
FlowerSpray
Pungent Olfactory Property
Dew Unprocessed Place
The Ruddy
Olive Sprayer
Scented
Metaphor Freshener
The Heavy
Nose Co
Pensioner Freshener
Spritz Pro
The Stronger
HeavenlyScent
Heavenly Wind Collective
MaleScent
DewFresh
The Warm
Hairspray Group
White
Misty
Cold
Slight Stink
Smells Group
Fair Fruit
Efficient
Cinnamon Reinvigorated Pro
Ocean Droplet Collective
The Clean
The Flavored
The Sea Atomiser

Best air freshener business name ideas

Clean Group
The Feathery
CommercialFreshener
The Best Odor
Electrostatic Atomiser Pro
The Hair Hairspray
Olive Aerosol Trading Co
Stick Splashing
Alveolar Aerial
The Natural Windex
The Best Windex
The Flung Fumigation
Great Castile Soap
LittleFreshener
Full
Homemade
The Water
Golden Wetting Collective
The Cool
Cold Droplet Place
The Cool Hairspray
Wild Wetting Collective
Little Windex Group
FineSpray
Rich Smell Co
Jennifer Freshener
Fragrance Spot
The Homemade Spritzer
SeaSpray
Soft Brush Place
FloralScent
Disinfectant Pro
Silvery Sprayer
AdhesiveSpray
Like Mist
HowFresh
Icy
Odorize Group
Salt Sprinkling
Anesthetic Brush
Floral Fan
The Fresh Nose
Sub Reinvigorated Place
The Soft
Frothy Conditioner
QuickFreshener
Red Crisp
Deodorizer Pro
Ambient Airways
PermanentDeodorizer
Mouthwash Co
Smells Pro
The Liquid Fumigation
Electrostatic Atomizer Place
Hot
Fumigation Trading Co
The Iodoform
Exotic
Fumigation Collective
The Bright Fumigation
Wetting Trading Co
Lingering
Peculiar
The Pure Broadcast
Electric Disinfectant Place
Fair Fees
Hairspray Co
Sea Sprinkler
The Vapocoolant Hairspray
The Semicontinuous
Own
Sta
FloweryScent
The How
Hair Droplet
Fumigation Spot
The Air Spritzer
Sweet Castile Soap Place
Fine
Spritzer Place
Green Olfactory Property
Humidifier Trading Co
Shaped Fragrance
HotScent
Unmistakable Olfactory Property Co
Ambient Airstream
Exquisite
Frozen
Spicy
The Lavender
Register Freshener
Stick Splash
Cheap
Aerosol Spot
The Intranasal
The Commercial Spritzer
Invigorated Co
Aerosol Pro
Stick Sprig
Deodorant
The Dormant
Castile Soap Pro
The Frozen
Quick Atomizer
Detergent Place
Vapocoolant Atomiser Place
Floral Frisk
The Happy Unprocessed
The Heady
FrozenSpray
The Floral
The Many
Silvery Shotgun
Sharp Stuff
Odour Group
Sweet Skunk
The Great
DenseSpray
Blinding Hairspray Co
OliveSpray
Senator Freshener
Strong Co
Strong Refreshing
The Hair Atomizer
The Scented Mouthwash
Cool Vent
The Glorious
Frothy Fan
Smells Collective
True Germicide
The Effective Eau De Toilette
Mist Place
AntisepticSpray
Fair Fresco
Sweet Spritz Spot
The Odor
Humidifier Co
Green Odour Trading Co
Foul Zephyr
ValuableDeodorizer
Sta Refreshing
Soft Sprayer
Strong Group

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Air Freshener Business:

Simple is always better

This means a few different things. Your air freshener business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your air freshener business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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Starting An Air Freshener Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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