1,000+ Best Accounting Company Names Ideas [2026]
So, you've come up with the perfect accounting firm idea, but in order to launch, you need a good business name.
And not just a name, but a creative and descriptive name that will make your accounting firm stand out.
The name of your business will forever play a role in:
- Your customers first impression
- Your businesses identity
- The power behind the type of customer your brand attracts
- If you're memorable or not
We've put together 400+ accounting firm ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.
Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your accounting firm.
Need to start an LLC? Create an LLC in minutes with ZenBusiness.
AI Accounting Firm Name Generator
Want to come up with your own unique company or brand name?
You can generate thousands of accounting firm name ideas for free using our , get keyword data, and instantly check domain availability.
Ideas
Catchy accounting firm name ideas
- The Book Logic
- Fancy Motive
- The Cause
- Applaud
- Daily Motivation
- Auditing Co.
- Contention
- Defensive
- Line Of Reason
- Proclamation
- Answerable
- Objective
- Ground
- The Intension
- Aim
- The Tax Source
- Intent Co.
- The Plain
- Ambition
- Considerable
- Impulsive Bookkeeping
- Whitewashing
- Mind
- Responsive
- Return
- Arrival
- The Premium Co.
- Insistence
- The Resolution
- Healthy Cleanup
- Connection
- Holy Finance
- Better Banking
- Financial Record
- Financial Advisor
- Worth A Pocket
- Abundant
- Multi Core
- Deep Pockets
- The Fat Cat
- Tax Trading
- Concerned
- The Fancy Financial
- Holy Grand
- Lousy Rich
- Liberal Media Co.
- Sufficient
- The Fortunate
- Opulent
- Wealthy Health
- Public Accounting
- The Auditing Group
- Final Accounting
- The Gap Spot
- Final Audit
- Shining Wealth
- Easy Money
- The Tricky Tax
- Funding Place
- The Book Record
- Budgetary Accounting
- Formal Audit
- Adequate Pro.
- Careful Management
- The Sound Media
- The True Book
- Exact Calculations
- National Audit
- Down Record
- The Legal Book
- Strict Spot
- Rational Values
- Lump Sum
- Financial Hero
- Auditory
- Final Account Statement Trading Co
- The Proper
- Separate Audit Trading Co
- The Basic
- Commercial Accountancy Trading Co
- The Internal Method Of Accounting
- Cost Bookkeeping
- The Correct Auditors
- Bouncing Accounting
- Correct
- Method Of Accounting Trading Co
- Uniform Auditors Collective
- Thorough
- Accountancy Pro
- Accrual Accountancy
- Proper Auditors Trading Co
- The Exact
- Method Of Accounting Group
- Downing Accounting
- Forensic Accountancy Group
- General Method Of Accounting Spot
- Honest
- Detailed Auditors Trading Co
- Internal Auditing Co
Creative accounting firm name ideas
- SoundAccounting
- Accountants Group
- Chowning Accounting
- Annual
- The Entry Gaap
- The Corporate Auditors
- MunicipalAccounting
- False Method Of Accounting Co
- FormalAccounting
- Cost Accounting System Collective
- Mouthing Accounting
- The Detailed
- Exact Accountants Trading Co
- Thorough Account Statement Pro
- Annual Accounting System
- Rational Bookkeeping
- Fiscal Bookkeeping
- Public Accounting System
- Accrual Bookkeeping Collective
- Financial Account Statement
- The Uniform Financial
- The Commercial Audit
- Exact Accountants Group
- SeparateAccounting
- Rational
- BudgetaryAccounting
- The Basic Account Statement
- Careful Method Of Accounting Spot
- Uniform
- Accurate Audit
- Corporate Accountants
- The Honest
- The False
- LargestAccounting
- Value Financial Place
- Municipal
- Comprehensive
- The Traditional Auditing
- Auditing Pro
- The Environmental
- Strict
- Abounding Accounting
- The Final Accountants
- Current Accountancy
- The False Audit
- False Auditing Collective
- Fair Audit Group
- Internal Auditing
- Account Statement Spot
- Latter Gaap Spot
- Accountancy Group
- Statistical Accounting System Group
- Hunting Accounting
- Governmental Accountants Place
- Creative Accountants
- The Proper
- Accountants Accounting
- General Method Of Accounting Spot
- ValueAccounting
- False Audit Group
- Financial
- Adequate Auditing
- Gaap Trading Co
- Creative Auditors Group
- Fair Bookkeeping Spot
- The Thorough Bookkeeping
- StrictAccounting
- The Variable
- Resounding Accounting
- Proper Audit Spot
- Fair
- Sound Financial
- Recounted Accounting
- The Managerial
- Detailed Audit Pro
- Governmental Accountants Collective
- Financial Trading Co
- Double Bookkeeping
- The Full
- Accurate Accounting System
- The International Account Statement
- Conventional Account Statement Collective
- Accrual Accountancy Group
- Sound Accountancy
- FinancialAccounting
- Complete Bookkeeping Pro
- The Corporate
- The Rational Accounting System
- Corporate Accountants Pro
- Final Account Statement
- National Gaap
- CarefulAccounting
- Financial Spot
- The Careful Auditing
- Full Accounting System
- Budgetary Auditors Place
- Detailed
- Commercial Method Of Accounting
- Accounting System Pro
Learn more about starting an accounting firm:
Where to start?
-> How much does it cost to start an accounting firm?
-> Pros and cons of an accounting firm
Need inspiration?
-> Other accounting firm success stories
-> Accounting firm slogans
-> Accounting firm Instagram bios
Other resources
-> Blog post ideas for an accounting firm
Funny Accounting Firm Names
- Governmental Accountants Collective
- Generational
- The Mental
- Corporate Audit Collective
- Statistical
- Mental Bookkeeping Collective
- Auditors Pro
- HonestAccounting
- Exact Accountants Group
- Independent Accountancy Co
- Municipal
- The Separate
- Sounding Accounting
- False Auditors
- The Thorough
- Separate Gaap Pro
- Current Accountancy Group
- Corporate Accountants Collective
- Gaap Place
- Accounting System Place
- Honest
- Adequate Accountancy
- Panting Accounting
- The International Auditing
- Governmental Financial
- Separate Method Of Accounting
- Resounding Accounting
- National Auditors Spot
- Surrounding Accounting
- ForensicAccounting
- Fiscal
- Detailed Auditors Trading Co
- Founding Accounting
- Dining Accounting
- The Statistical Accounting System
- Correct Method Of Accounting
- Governmental Bookkeeping Pro
- Final Financial Pro
- Method Of Accounting Pro
- Accrual Accountants
- Financial Co
- Uniform Auditors Collective
- Annual Auditing
- The Thorough Auditors
- Standard Accountants
- Accurate Audit
- Legal
- Abounding Accounting
- Complete Accountants Group
- Accurate Accountants
- Auditing Group
- False Bookkeeping Spot
- Commercial Accountancy Trading Co
- ConventionalAccounting
- Accurate Acct
- Auditors Collective
- BudgetaryAccounting
- Recounted Accounting
- The Accrual Gaap
- The International
- The Variable
- Separate Auditors Trading Co
- Annual Account Statement
- Conventional
- The National Auditing
- Consulting Accounting
- The Basic Method Of Accounting
- Correct Gaap Co
- Rational Accountants
- Formal Account Statement
- Honest Auditing Trading Co
- The Adequate Auditing
- SoundAccounting
- False Auditing Collective
- Thorough Auditing
- Browsing Accounting
- Accountancy Trading Co
- Financial Group
- Generational Audit Spot
- Bookkeeping Place
- Green Account Statement
- FinancialAccounting
- Largest Method Of Accounting Pro
- The Green
- Proper Auditing
- The Environmental
- Uniform Accountants Collective
- International
- The International Account Statement
- The False
- Exact Gaap Spot
- The Honest
- The Corporate Bookkeeping
- Basic Accounting System
- Complete Auditors Place
- Accounting System Trading Co
- Economic
- Based Audit Spot
- Allowing Accounting
Cool accounting firm name ideas
- The Cost
- The Correct Accountancy
- Separate Gaap Pro
- Accountancy Spot
- Financial Accountancy
- Systematic
- Mental Auditing Group
- General Gaap Co
- Creative Auditors Spot
- Based
- The Green
- The Statistical
- The Honest
- Account Statement Co
- The Variable
- RationalAccounting
- The Variable Accounting System
- Grounded Accounting
- Legal Auditing
- InternalAccounting
- Rational Bookkeeping
- The Variable Audit
- The Rational Audit
- Systematic Financial Trading Co
- SoundAccounting
- Cost Bookkeeping
- Surrounding Accounting
- Rational
- National Account Statement
- Precise Financial Spot
- Final Financial Pro
- Accounting System Trading Co
- Public Auditing Group
- Green Account Statement Group
- Accurate Acct
- Current Auditing Collective
- Accounting System Collective
- Corporate Gaap Group
- SeparateAccounting
- Bounding Accounting
- Adequate Accounting System
- The Basic Method Of Accounting
- Careful Method Of Accounting Spot
- Budgetary
- The Public Account Statement
- Largest Auditing
- Statistical Bookkeeping
- Independent Accountancy Co
- Accountants Trading Co
- The Latter
- Largest Auditing Collective
- Adequate Gaap
- Auditors Pro
- Separate
- The Historical
- Accounting System Group
- Statistical Auditors Collective
- The International
- Commercial Accountancy Trading Co
- Precise Financial
- Correct Auditing
- LatterAccounting
- Pawning Accounting
- Fiscal Gaap
- The Sound Accountancy
- Accounting System Place
- The Public Financial
- The Full Gaap
- Green
- Internal
- Standard Accounting System
- Auditing Co
- Legal Auditing Collective
- Thorough Account Statement Pro
- The Independent
- The Accurate
- Strict Gaap
- Final Account Statement Trading Co
- Auditing Trading Co
- Systematic Accounting System Place
- The Public
- Conventional Accountants Collective
- Accurate Accrual
- The Proper Gaap
- Variable Accountants Place
- CostAccounting
- Accounting System Pro
- Creative Accounting System
- International Auditing Pro
- Current Account Statement
- StrictAccounting
- Corporate Accountants Collective
- Accurate Audit
- AnnualAccounting
- The Municipal
- Forensic Method Of Accounting Pro
- Fiscal
- Account Statement Pro
- Complete Accountants Group
Unique accounting firm name ideas
- Final Auditing Place
- SocialAccounting
- Adequate Accountants
- Accounting System Trading Co
- StandardAccounting
- The Fair Financial
- General Bookkeeping
- SoundAccounting
- Accrual Accountants
- Account Statement Co
- The Full
- Correct Gaap Place
- The Generational
- The Current Accountants
- NationalAccounting
- Doubting Accounting
- Public Gaap Trading Co
- Financial Auditors
- Proper Auditing
- Audit Spot
- The Variable Accounting System
- Budgetary Method Of Accounting Group
- Annual Account Statement
- National
- Gaap Spot
- Adequate Audit
- Account Statement Group
- The Mental
- Full Financial Spot
- Budgetary Account Statement
- Audit Co
- Sound Accountants Co
- Legal Auditing Collective
- The Careful
- The Correct Method Of Accounting
- Rational Account Statement
- CorporateAccounting
- Accounting System Collective
- ValueAccounting
- Resounding Accounting
- Corporate Financial Pro
- Exact Gaap Spot
- The Fiscal
- Forensic Gaap Spot
- Adequate Gaap
- The Independent
- ConventionalAccounting
- Confounding Accounting
- Basic Auditors
- The Adequate Auditing
- The Accurate
- False Audit Group
- The Thorough
- The Honest Bookkeeping
- AccrualAccounting
- Annual
- Green Account Statement Trading Co
- Value Method Of Accounting Group
- Uniform
- Abounding Accounting
- Value Accounting System Spot
- Current
- Generational Accounting System Trading Co
- Cost Bookkeeping Co
- Financial Method Of Accounting
- Precise Financial Spot
- The Commercial
- Financial Method Of Accounting Pro
- Correct Accountants Group
- Budgetary Method Of Accounting Co
- Accrual Accountancy Group
- The Fiscal Accounting System
- Complete Accounting System
- The Correct
- The Full Gaap
- Expounding Accounting
- Conventional Financial
- Thorough Accounting System Co
- Social Auditing Trading Co
- Financial Trading Co
- The Value
- Rational Financial Collective
- Municipal Audit Collective
- Method Of Accounting Place
- Systematic Bookkeeping Pro
- InternalAccounting
- Accountancy Place
- Accrual Bookkeeping Collective
- The National
- FalseAccounting
- Bookkeeping Trading Co
- Impounding Accounting
- Fiscal Financial Place
- Adequate Accounting System
- Traditional Method Of Accounting Collective
- The Largest
- Adjusting Accounting
- Historical Auditing Pro
- Complete Bookkeeping Pro
Cute accounting firm name ideas
- The Budgetary
- Annual
- Method Of Accounting Co
- The Financial Accountancy
- General Method Of Accounting Spot
- Account Statement Co
- Drafting Accounting
- Governmental Accountants Collective
- Fiscal Financial Place
- Basic Accounting System
- Full Financial Spot
- Correct Method Of Accounting
- Traditional Method Of Accounting Collective
- Rational
- Internal Accounting System
- Green Account Statement Trading Co
- Pronouncement Accounting
- The Conventional
- Green Account Statement Group
- The Mental
- Accountancy Trading Co
- Thorough Financial
- EntryAccounting
- Accurate Accountability
- The Statistical Accounting System
- Astounding Accounting
- The Traditional
- The Correct Auditing
- Grounded Accounting
- The Creative
- Financial
- Detailed Accounting System Group
- ForensicAccounting
- Fair Bookkeeping Spot
- Crowning Accounting
- Method Of Accounting Trading Co
- Adequate
- Complete Accountants Group
- The Largest
- Auditing Spot
- Municipal Audit Collective
- CurrentAccounting
- Chowning Accounting
- Shouting Accounting
- False
- Careful
- Confounding Accounting
- RationalAccounting
- Commercial Method Of Accounting
- Formal Account Statement
- The Entry Gaap
- Systematic Audit
- Systematic Bookkeeping Pro
- Thorough Account Statement Collective
- Final Auditing Place
- The National Auditors
- Audit Pro
- Audit Spot
- Separate Gaap Pro
- BasicAccounting
- Proper Auditing
- Precise
- ThoroughAccounting
- Precise Accounting System Collective
- Precise Financial Spot
- Public Auditing Group
- Grounding Accounting
- Audit Place
- IndependentAccounting
- The Entry Auditing
- Formal Auditors Co
- Statistical Accounting System
- Governmental Financial Group
- Accountants Pro
- Sound Accountants Co
- GreenAccounting
- Accrual Auditing
- The Public Account Statement
- SoundAccounting
- The Variable Audit
- The Accurate
- The Statistical
- Legal Auditing Collective
- GovernmentalAccounting
- Recounted Accounting
- Accounting System Co
- The Comprehensive Method Of Accounting
- Commercial
- Managerial Accountancy Pro
- Gaap Trading Co
- The Rational Accounting System
- The False
- Method Of Accounting Place
- Conventional Gaap Group
- Method Of Accounting Collective
- Account Statement Spot
- General Bookkeeping
- Conventional Accountants Collective
- Financial Co
Clever accounting firm name ideas
- The Current Gaap
- Comprehensive
- Internal Auditing Co
- The Strict Financial
- Conventional Auditing
- Traditional Auditors Trading Co
- Public Auditing Group
- Governmental Bookkeeping Pro
- Double
- The False Audit
- Corporate Accounting System
- Statistical Bookkeeping
- Strict
- GreenAccounting
- Exact Gaap Trading Co
- Annual Account Statement
- The Uniform Accountants
- The Sound Accountancy
- Legal Auditing Collective
- The Conventional Accountants
- The Financial
- Accurate Account Statement
- Exact Accountants Trading Co
- ProperAccounting
- Financial Co
- Variable Method Of Accounting Spot
- Green
- Accountants Co
- ForensicAccounting
- TraditionalAccounting
- Final Auditing
- Planning Accounting
- Uniform Auditors Collective
- Municipal Accountancy
- The International
- Correct Gaap Co
- Accurate Audit
- Auditors Pro
- The Proper
- AnnualAccounting
- The Conventional Financial
- Budgetary
- False Method Of Accounting Co
- Systematic Bookkeeping Co
- Precise
- Comprehensive Method Of Accounting
- Financial Group
- Honest Account Statement Collective
- Hunting Accounting
- The Traditional Auditing
- GovernmentalAccounting
- Correct Method Of Accounting Pro
- Systematic Accountancy Collective
- Green Auditors
- The Uniform Financial
- Green Accountants
- Public
- The Systematic
- Fiscal Accounting System
- Method Of Accounting Group
- Economic Method Of Accounting Place
- Conventional
- The Current Bookkeeping
- Public Accounting System
- The Sound
- Gaap Place
- Rounding Accounting
- Detailed Auditors Trading Co
- Financial Auditors Co
- Systematic Accountancy Trading Co
- Hounding Accounting
- Audit Group
- The Value
- Accountancy Pro
- IndependentAccounting
- Financial Pro
- The Based Accountants
- The Traditional
- Current Gaap
- Thorough Method Of Accounting Collective
- Accountants Group
- Public Gaap Trading Co
- Entry
- Environmental Method Of Accounting
- Rational Accountants
- Shining Accounting
- Annual Accountability
- Governmental Financial
- The Proper Gaap
- Thorough Account Statement Pro
- The Honest Bookkeeping
- Current Account Statement
- Annual Auditing
- Resounding Accounting
- NationalAccounting
- Fiscal
- Separate Auditors Trading Co
- InternationalAccounting
- Bookkeeping Collective
Best accounting firm name ideas
- Social Financial Collective
- Creative Accounting System
- Thorough Method Of Accounting Collective
- Annual Audit
- Accountant Accounting
- The Accrual
- The Basic
- Sound Accountants Co
- The Thorough Bookkeeping
- The Conventional Accountants
- Fair Audit Group
- The Sound
- LatterAccounting
- Method Of Accounting Collective
- The Comprehensive Method Of Accounting
- Method Of Accounting Pro
- Accountants Trading Co
- Sound Financial
- The Social
- Public Gaap Trading Co
- Final
- Adequate Method Of Accounting Spot
- The Strict Account Statement
- National Account Statement
- Comprehensive Accountants Place
- Governmental Financial Group
- The Complete
- The Internal Method Of Accounting
- Sound Method Of Accounting Trading Co
- Comprehensive
- Complete Accountants Group
- Shining Accounting
- Separate Gaap Pro
- Uniform
- Outage Accounting
- ConventionalAccounting
- Budgetary Account Statement
- Standard Accounting System
- The Largest Accountants
- Careful Method Of Accounting Spot
- The Fair Accounting System
- Accurate Accounting System
- Systematic Account Statement Collective
- Rational Account Statement
- Accurate Accountancy
- Adjusting Accounting
- Traditional
- The Annual
- Full Method Of Accounting Spot
- The Rational Audit
- FormalAccounting
- Corporate Accountants Collective
- Budgetary
- Financial Audit
- Accountancy Pro
- EntryAccounting
- Grounding Accounting
- The Complete Accountancy
- Accrual Accountancy Group
- Conventional Gaap
- Budgetary Financial
- Fair Financial Spot
- Careful Bookkeeping Collective
- Fair Financial Place
- False Audit Group
- The Entry
- Commercial
- Correct
- AnnualAccounting
- SeparateAccounting
- The Green
- Uniform Accountants Collective
- The Public Financial
- Creative Auditors Group
- The Budgetary
- The Formal Method Of Accounting
- The Annual Financial
- Separate Bookkeeping
- Rational Bookkeeping
- The Legal
- Comprehensive Accounting System Collective
- The Value
- Final Account Statement Trading Co
- Legal Auditing
- LargestAccounting
- The Financial
- Acting Accounting
- Generational Auditors Co
- The Adequate
- Precise Accounting System Collective
- Systematic Accountancy Trading Co
- Accrual Account Statement
- The Based
- Public Accounting System Trading Co
- ManagerialAccounting
- Annual Accounting System
- The Independent
- Corporate Accountants
- Public
Guide: How To Name Your Business
Why Is Your Business Name Important?
Your business name is one of the single most important pieces to starting a business.
Why?
Because your business name has power.
It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.
It impacts the way in which people remember, refer you, and perceive your business
When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.
Let's take a look at everything you need to consider before deciding on a business name:
Tips To Consider When Naming Your Accounting Firm:
Simple is always better
This means a few different things. Your accounting firm name should always be:
- Easy to spell
- Easy to pronounce
- Easy to remember
Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.
To test this point, try to think of any well-known reputable brand off the top of your head.
The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.
Your Business Name Should Define What You Do
The name of your business should reflect a defining characteristic of what you do.
Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.
For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.
Consider SEO When Naming Your Business
Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.
There are several different aspects to think about when it comes to SEO & naming your accounting firm:
- Try not to pick a business name that's crowded with other businesses
- Consider naming your business based on highly searched keywords
- Make sure the name of your business matches search intent and what people are looking for
Think about the emotions you want to evoke
Your business name has the power to evoke certain emotions and thoughts from your customer.
It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.
It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.
For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.
Try Not To Pick Something Too Limiting
Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.
If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.
Here are some tips to avoid making this mistake:
- Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
- Try not to name the business after only one product you sell
- Try not to name something based on a current trend
Brainstorming Names For Your Business
If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:
- Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
- Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
- Think about the emotion you want to evoke with your business name
- Ask yourself: If I had to describe my business in one word, what would it be?
From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.
Tips on naming your business
In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.
We've put together a full guide here for naming your business here but will also cover the most critical pieces below:
Is your URL available? Social media handles?
You can check for domain availability here:
Find a domain starting at $0.88
powered by Namecheap
As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.
Other general naming tips
- Consider SEO when naming your business
- Consider naming your business something that reflects what you do and/or who you are
- Keep it simple! Easy to spell, easy to pronounce and easy to remember
- Try not to pick something too limiting that could impact your businesses growth in the future!
Check out our full naming guide here.
Here is a video covering all factors to consider when naming your LLC:
Examples of Great Business Names
When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.
Here are a few examples of great business names (+ how some of these businesses came up with their name):
Competitor Analysis Example
One great way to name your business is by looking at the competition and getting inspiration.
Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:
A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.
The name "Boutique Rye" checks the boxes for naming a business:
- Short and simple
- Easy to spell and easy to remember
- Clearly defines what the company does
- Optimized for SEO (people searching for boutiques)
- Unique and personal touch - tells a story.
Ask Other People
Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!
How we came up with the name Cat Sushi:
So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.
Read the full story ➡️ here
The name "Cat Sushi" checks all the boxes for naming a business:
- Memorable and funny
- Short and simple
- Obvious that they sell treats for cats
- Fun & unique story - their customer literally came up with the name of their business!
The Amazon Example
Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.
The name Amazon came from a simple dictionary search .
Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.
When he told his team, he didn't care for anyone else's input. He was set on it.
Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):
- Represents the largest river in the world, making it very memorable
- The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
- The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
- Easy to spell, pronounce and recommend!