Y'all Sweet Tea
Overview

How Two Founders Grew Y'all Sweet Tea to $5M in 3 Years

December 15th, 2024

Founded By
Darian Craig
Monthly Revenue
$333K
Starting Costs
$300
Founders
2
Employees
15 (est.)
Profitable
Yes
Year Started
2021
Customer
B2B & B2C

Who is Darian Craig?

Y'all Sweet Tea was co-founded by Darien Craig, who grew up in Hayden, Alabama, where he developed an early interest in entrepreneurship and sweet tea. After attending Jefferson State Community College and pursuing a career in social media marketing, Craig founded the company in 2021 following the loss of his job, leveraging his background in social media and influencer marketing to build a successful brand.

What problem does Y'all Sweet Tea solve?

Y'all Sweet Tea solves the problem of finding authentic Southern sweet tea with a personal touch, allowing customers to recreate a beloved homemade flavor in their own kitchens without the usual hassle, giving a nostalgic and convenient experience for tea lovers.

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