Y'all Sweet Tea
Overview

How Two Founders Grew Y'all Sweet Tea to $5M in 3 Years

December 15th, 2024

Founded By
Darian Craig
Monthly Revenue
$333K
Starting Costs
$300
Founders
2
Employees
15 (est.)
Profitable
Yes
Year Started
2021
Customer
B2B & B2C

Who is Darian Craig?

Y'all Sweet Tea was co-founded by Darien Craig, who grew up in Hayden, Alabama, where he developed an early interest in entrepreneurship and sweet tea. After attending Jefferson State Community College and pursuing a career in social media marketing, Craig founded the company in 2021 following the loss of his job, leveraging his background in social media and influencer marketing to build a successful brand.

What problem does Y'all Sweet Tea solve?

Y'all Sweet Tea solves the problem of finding authentic Southern sweet tea with a personal touch, allowing customers to recreate a beloved homemade flavor in their own kitchens without the usual hassle, giving a nostalgic and convenient experience for tea lovers.

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Disclaimer: The initial draft of this article was compiled by the Starter Story team based on publicly available interviews, podcasts, and other content from the founder. See the sources we used here.

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