Waldo UK

Waldo's Rapid Growth: From Startup Idea to 50 Million Lenses Sold

October 18th, 2024

Founded By

Ashleigh Hinde

Starting Costs

$5.7M

Founders

Profitable

Yes

Year Started

2017

Customer

B2C

Founded By
Ashleigh Hinde: Starting Costs
$5.7M

Founders
1: Profitable
Yes

Year Started
2017: Customer
B2C

Who is Ashleigh Hinde?

Ashleigh Hinde, founder of Waldo UK, hails from South Africa and has an academic background including a Master's from Harvard University; she previously worked in marketing and corporate strategy roles.

What problem does Waldo UK solve?

Waldo UK makes buying contact lenses hassle-free and affordable for consumers tired of big pharmaceutical markups and inconvenient purchasing processes.

How did Ashleigh come up with the idea for Waldo UK?

The idea for Waldo UK originated during a late-night moment of frustration for Ashleigh Hinde while she was studying at Harvard. With only one pair of contact lenses left and witnessing the high prices and confusing buying processes, she began to question the long-standing practices of the eyecare industry. Recognizing a gap in consumer-friendly, affordable options, Hinde saw a chance to disrupt an industry traditionally monopolized by large pharmaceutical companies.

Ashleigh's background in organizational psychology and her family...

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Who is Ashleigh Hinde?

What problem does Waldo UK solve?

How did Ashleigh come up with the idea for Waldo UK?

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