1,000+ Creative Surfboard Business Names

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Updated: June 10th, 2025

So, you've come up with the perfect surfboard business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your surfboard business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best surfboard business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your surfboard business.

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Ideas

Catchy surfboard business name ideas

Wave Riders
Wavy Wake
Wave Hello
Surf Solutions
Sun Surfer
Surf And Sun
Sunny Surf
Super Surfers
Supreme Surf
Spf Surf
Aloha Surfing
Surfboard Bounty
Business Of Boards
Board Meeting
Surfboard Meeting
Surfboard Biz
Sandy Surfboard
Sandy Business
Hop On Surfing
Wetsuits Unlimited
Wonderful Wetsuits
Surfboard Seekers
Surfboard Search
Ocean Bound
Surf’S Up And Away
Salt And Surf
Salty Surf
Ride The Reef
Reef Riders
To The Beach
Beach Hang
Morning Surf
Sunrise Surf
Sunset Surf
Surf Watch
Surf Turf
Waves Crash
Wave Crashers Surfing
Surf To Shore
Far Out Waves
Dive Into Surfing
Dive In Surfing
Shore And Surf
Salty Shores
Ride Chasers
Thrill Of The Surf
Surfing Supreme
Watch And Waves
Catch d Wave
Surf Central
Surfs 4 U
Surfspot
Surfweek
The Surfport
Mindless Surfer
Surf turn
Surf Store
Stuff 4 Surfers
Surf Silly
Surf Creek
Gravity surfs
Water lust
Surafarie
Spumeking
Czar Surf
Deepblue Surfs
Regal Surf
Surfroyale
Shoreline Surf
Aquasurf
Surfon
Acesurf
Surfmonsterz
Seagem Board
Surfbig
Actionsurf
Surf Current
Surface
Wavebreakerz
Swellsurf
Top surf peak
The Cold
Slight Scuba
NearbySurf
Waterfront Place
Lifesaver Co
ShortSurfboard
Savage
Broad Coastal Group
The Favorite
The Moderate Snowboard
Shingly Shores Co
Surfboards Surfboard
Blue Colonic Pro
Crowded
Soft Surfers
GravellyBeach
Sailing Pro
The Secluded
LongSurfboard
Rough Breaker Trading Co
FourthWave
Windsurf Pro
The Huge
Tremendous
The Sea
CurrentWave
Foot Shores
Beautiful Bathing
The Pleasant
Breaker Spot
Golden Shore
Giant Surfing Place
Mighty Wave
Wet
Latest Beckon Co
Strong Sail
Red dwarf Surf
Skateboard Place
Giant
The Shallow Sail
The Small Surfing
Treacherous Channel Surf Group
The Moderate
Cool
Shallow Scoter
Giant Channel Surf Spot
Plastic
The Foot Skateboard
The Small Shore
Outer
Slight Sail
Motorized
Beautiful Bathers
Short Settler
LongBeach
Shallow Surfers
Lovely Shore
The The
NearestBeach
TinyBeach
Small Skateboard
Clean Shore Spot

Creative surfboard business name ideas

Half Wafture Group
Shores Co
The Foot Board
Lovely Shore
Mixed Sail
Ski Place
The Big
Modified Settler
The Blue Browsing
Huge Brandish Spot
GravellyBeach
The Sinusoidal
Savage Swim
Heaviest Sailing
Shoreline Co
The Rectangular Undulation
Long
Incoming Wave Pro
Flat Shores Trading Co
Constant Breaker Pro
White Coastline Trading Co
Yellow
Soft Sail
Pleasant Marina Co
Settler Spot
HeaviestSurf
The Distant Shores
The White Surfing
The Surging
The Loose Board
HeavySurf
White Surfing Place
Lapping Breaker Co
Furious Breakers Trading Co
Shallow Surfboard
Snowboard Trading Co
Famous Coastline
Heavy Browsing
The South
The Lapping Sail
Seaside Place
Plank Co
Plank Spot
Desolate
The Mighty
The Tropical Coastline
Waterfront Spot
Shallow Scoter
Nearest
Slight Channel Surf Pro
Colloid
HugeSurfboard
Coral Seashore
High Windsurf Spot
Wet Marina Collective
Strong Windsurf Spot
Shores Pro
The Cold
Built Surf
Built Colonic Co
The Ultrasonic
Blue Skateboard
Surfboard Group
The Mild
The Powerful Sail
The White
The Sea
Plastic Board Spot
Wave Pro
Ski Collective
Wave Lifesaver Group
Treacherous
Shallow Sailing
Violent Snowboard Place
The Huge
Dangerous Windsurf
Rough
The Rocky
The Violent
Splendid Snowboard
Steep
ShinglyBeach
Giant Surf Pro
The Current
Foot Shores
Distant Breaker Trading Co
Incoming Curl Spot
DangerousSurf
Dreadful
Marina Spot
Light
Hawaiian Skateboard Collective
The Thunderous Sail
Pleasant
TheBeach
Short Skateboard
Coral
PebbleBeach
Savage Sail
The Expensive Surfing
DistantBeach
Treacherous Wave Trading Co
Expensive Board Group
Waterfront Pro
Warm Channel Surf Spot
SeismicWave
The Motorized Skateboard
IncomingSurf
Foot Colonic Group
First Surf
Ancient Board Group
The Electric
The The
DreadfulSurf
The Gravelly Coast
Mighty Wave
Shore Co
The Popular Shores
Light Wafture Spot
Yellow Board
Cool
Marina Pro
Hard Shore
Own Skateboard Place
Shingly Sand Pro
Shingly
Foot Sailing Collective
Board Co
Snowy Sail
Crowded Shoreline Group
Beautiful Beachy
Yellow Waterfront Pro
The Blue Board
Settler Co
Elastic Tide Spot
Broad Boardwalk
Secluded Shore
The Small
Nice Coast Place
Restless Sail
Icy Breaker
Regular Skateboard Trading Co
The Broken Snowboard

Learn more about starting a surfboard business:

Where to start?

-> How much does it cost to start a surfboard business?
-> Pros and cons of a surfboard business

Need inspiration?

-> Other surfboard business success stories
-> Marketing ideas for a surfboard business
-> Surfboard business slogans

Other resources

-> Surfboard business tips

Funny Surfboard Business Names

Yellow Waterfront Pro
Stony
The Built
The Yellow Coast
The Cold
Stormy Sailing
White Surfing Place
Broad Bathing
The Remote
Motorized Surf
Broad Boardwalk
HighSurf
ProminentWave
Beautiful Beachfront
Half Undulate Collective
Deep
Secluded Shore
The Terrible
Restless Sail
Artificial
Strong Scoter
The Small Surfing
South Seaside Place
Foot Surf Spot
Warm Channel Surf Spot
Breaker Trading Co
The Transmitted Flourish
Plastic Board Co
Savage
Red Skateboard Collective
Noisy
Colonic Pro
Biggest Snowboard Trading Co
Windsurf Trading Co
Miniature
The Public Coastline
The Violent
IsolatedBeach
Blue Settler
Low Breakers
The North
Quiet Shoreline
The New
The Dangerous
The Mixed Surfboard
Regular
Giant Curl
Colloid
Colonic Place
WhiteSurfboard
The Huge
Snowy Surfers
Icy Sailing
FirstSurfboard
Half Wafture Group
Fin Skateboard Trading Co
Marina Place
The Considerable Sail
Savage Surfboard
MixedSurf
Ski Collective
Snowboard Co
Coastal Pro
Cold Browsing Co
Steep Coastal Place
Huge
Secluded
Waterfront Pro
WetBeach
Sail Co
The Nice
Strong Scuba Dive
The Tiny Coastal
Famous Seashore Group
White Punk Group
Wafture Co
Slight Surfers
Miniature Plate Co
Light Undulate
Hawaiian Punk Place
The Narrow Coastal
Powerful Windsurf
Private Seaside Spot
Thunderous Sailing Pro
The Foamy Surfboard
Airport Surfboard
The South
Old
The Electric
The Secluded Seashore
Built Surf
Snowy Surfboard
The Stormy
ConstantSurf
Built Colonic Co
The Transmitted
Dwarf Surf
The Gentle
PlasticSurfboard
Relentless Wave Spot
Booming Breakers
The Tropical
Crowded Coastline Co
Seaside Trading Co
The Golden
The Low
Pleasant
Beautiful Blight
Sea Shores Place
Pebble Marina Spot
The Wave Board
Surfing Pro
Skateboard Spot
Shores Pro
The Remote Sand
Wet Marina Collective
Coast Collective
Wave
Slight Sailing
Strong Ski
The Lonely Shore
The Secluded Sand
New
Broad
Crowded
First Surf
Elastic Tide Spot
Modern Lifesaver Spot
The Colloid
Hawaiian Wave
Short Surf
The Eternal
Warm
Regular Skateboard Trading Co
The Lonely Sand
The Relentless
Relentless
The Biggest Snowboard
Soft Swim
Incoming
Big Lifesaver
BiggestSurf
Gravelly Coastline

Cool surfboard business name ideas

Turbulent
The Secluded Sand
TerrificSurf
Hawaiian Windsurf Co
Tide Collective
Modified Settler
NearbySurf
Blue Surfing Co
Clean
Atlantic
BuiltSurfboard
The Noisy Ski
Shallow
The Splendid
Open Seashore
Coast Pro
The North
Own Surfing
The Rectangular Undulation
MixedSurf
Soft Swim
TropicalBeach
Atlantic Browsing
OldSurfboard
Shingly Seaside Group
The Favorite
Heavy Ski
Shallow Surfboard
The Moderate Snowboard
Tropical Sand Group
The Narrow
Sand Group
Large Board Pro
Surge Pro
Choppy Breaker
The Narrow Coast
Coast Collective
Splendid Sailing
Snowy Surfers
GravellyBeach
Icy Channel Surf Pro
IncomingSurf
WetBeach
DistantBeach
Shores Pro
The Latest Undulation
The Outgoing
Splendid Windsurf Pro
Plastic Board Spot
The Foaming
Open Sand Co
Coastal Collective
Tremendous
The Progressive
The Empty
Deep
Ski Collective
The Splendid Breakers
Stormy Skateboard
Broad Boardwalk
Short Skateboard Spot
The Lonely Shore
Nearest Marina Collective
Miniature Snowboard
Coastline Spot
The Magnificent
Shore Place
ShingleBeach
Savage Surfboard
Clean Waterfront
Blue Skateboard
Soft Surfers
QuietBeach
Stormy Snowboard
Stormy Scuba
Shoreline Collective
The Large
Coral Shores Place
The Foot
Modern Settler
DeepSurf
Broad
The Yellow
WaveSurfboard
Colonic Pro
SoftSurf
The Secluded
The Transmitted Flourish
Huge Skateboard Group
Shallow Shore Collective
Dry
The Rolling
Nearest Seaside
Wave Lifesaver Group
The Tiny Coastal
Steep Coastal Place
The Coral Shoreline
Coral Seashore
Half Undulate Collective
Soft Sail
Famous
Shore Collective
The Outer
Curl Place
The Colloid
Private
Deep Channel Surf Place
Broad Bathhouse
Plate Pro
FineBeach
Giant Surfing Place
Giant
The Smooth
Thunderous
Stormy Browsing Collective
Snowy Sailing
The Fin
Dwarf Surf
The Small Surfing
Rough Breaker Trading Co
Yellow Board
Short Punk
Long
Channel Surf Collective
Giant Surf Pro
The Beautiful
Foot Shoreline
Red
Ancient Plate Spot
Breaker Trading Co
Sea Shoreline Trading Co
The Rectangular
Ipod Surfboard
Yellow dwarf Surf
Sea Shores Place
Big Surf Collective
Isolated Shoreline Co
The Hollow Punk
Punk Spot
Foot Coastal Trading Co
The Outer Seashore
The Own Snowboard
Hawaiian Channel Surf Group

Unique surfboard business name ideas

Sail Pro
Small Skateboard
PublicBeach
ModerateSurf
Famous Seashore Group
Snowy Skateboard
Terrific
The Terrible Channel Surf
Clean Shoreline
StonyBeach
The Small
Coast Spot
The Motorized
White Surfing Place
The Lazy
The Mixed Surfboard
NewSurfboard
The Artificial
The Green
Gentle Ski
The Incoming Browsing
Broad Bathing
Wave Pro
Mixed Breaker
Gravelly Coastline
Settler Co
Surging Swim
Strong Sail
The Tropical
The Hawaiian
Savage
The Acoustic
BigSurfboard
Excellent Wave Group
The Warm Sailing
Considerable Surfboard Group
Relentless Surfboard
Red Skateboard Collective
Ceaseless Breakers Co
Small
The Eternal
The Hawaiian Skateboard
Marina Place
Shore Co
LongSurfboard
The Wide
Dreadful Wave
Crowded Coastline
Slight Surfers
Beautiful Shore Place
WhiteBeach
The Calm
Sand Place
Restless Sail
ViolentSurf
Blue Colonic Pro
Lovely Shore
Coral
Shoreline Place
The Loose Board
Crowded
Regular Plank
Snowboard Spot
The Private
Strong Windsurf Spot
Ski Place
FrothySurf
Shingly Shores Co
First
Wild
Giant Plate Collective
Plank Pro
Triangular
Nice Coast Place
Gray
Board Group
Strong Ski
Raging Breakers
Lapping Breaker Co
Distant
Small Colonic
The Surging
Constant Windsurf Collective
Yellow Waterfront
Lonely Shoreline
The Modern
Long Surfing
Bloody Channel Surf
Treacherous Channel Surf Group
Gravelly Coast Spot
The Modified Settler
Warm
Raging
Light
Relentless
Considerable Sail Spot
Elastic Tide Spot
ModernSurfboard
Beautiful Beachcomber
The Short Plate
Waterfront Trading Co
The Private Coastline
Hollow Settler
Incoming
The Turbulent
NearestBeach
The Incoming
Large Surfing Collective
Liege Beach
Remote
Own Skateboard Place
Savage Sailing
The Muddy
Hollow
Miniature Plate Co
Wet Coastal Group
Sailing Pro
Seaside Place
The Wooden Plate
Broad Beachcomber
PolarizedWave
New
Pebbled Seashore Group
Big
Surfing Spot
Colonic Group
Slight Scoter
The Wave Board
The Deserted Seaside
Isolated Shore
Slight Snowboard
The Lonely Coastal
Yellow Waterfront Pro
Heaviest Sailing
MonochromaticWave
The Remote
Shoreline Spot
Wave Trading Co
The Remote Sand
The Moderate
Icy Breaker
Wave Place
Board Place

Cute surfboard business name ideas

LongBeach
The Golden
Constant
CeaselessSurf
FlatBeach
Motorized Surf
Foot Surf Spot
The Icy
Broad Coastal Group
Blue Settler
The Lapping Sail
Waterfront Collective
Desolate
Savage Snowboard
Savage Sail
Surfboard Group
GraySurf
The Thunderous
Sail Collective
Cold
Wet
ShapedBeach
BiggestSurf
Splendid Surfboard
FirstSurfboard
Crowded Waterfront
SandyBeach
SuddenWave
HighSurf
IsolatedBeach
Electric Curl Group
Mighty Wave
Famous Seashore Collective
Outer Shore Group
Long Snowboard Trading Co
Quiet Windsurf Collective
Low Breakers
The Thunderous Sail
The Tropical Coastline
Artificial
FootSurfboard
The Remote Marina
FuriousSurf
Expensive Skateboard Co
Choppy
MuddyBeach
Plastic
Distant Channel Surf Group
The Coral
SnowySurf
Terrible Ski Place
The Small Shore
Yellow Punk
Wafture Co
Hard Shore
StormySurf
Outgoing Undulate Co
Pebble
Snowboard Trading Co
MotorizedSurfboard
Punk Collective
The Tiny
Channel Surf Place
The Booming
Strong Sailing
Blue
Plate Trading Co
The Bloody
Broad Bathers
The Cool
Stony Coastal Spot
Fin
FamousBeach
ShallowSurf
Pleasant Marina Co
Foot Board Spot
Foot Surf
MiniatureSurfboard
RoughSurf
Hollow Snowboard
Savage Windsurf
The Square
Sunny Seaside
DangerousSurf
BroadBeach
Shores Co
Rough Surfboard Trading Co
ModifiedSurfboard
Distant Surfboard
The Biggest Snowboard
Shingly
Hawaiian Skateboard Collective
The Atlantic
Big Lifesaver
The Shingly
Shore Trading Co
FoamingSurf
Channel Surf Group
The Frothy
Breakers Collective
Smooth Marina Pro
The Desolate
BlueSurfboard
OpticalWave
The Heavy
The Heavy Colonic
Smooth Shores Spot
The Long
Plank Collective
TreacherousSurf
Built
Splendid Snowboard
The Terrible
The New
Nearby Channel Surf
The Rocky
Savage Scuba Dive
Broad Beachlike
The Treacherous
The Terrific Channel Surf
Skateboard Spot
Rough Surfboard
Skateboard Group
The Nearby Seashore
Continuous Wafture
Broken Board
Waterfront Place
Famous Seashore Place
Sand Co
Surging Scuba Dive
Blue Surf Collective
Warm Shoreline
Scarf Surf
North Shoreline Trading Co
The Transmitted
Surfing Trading Co
The Strewn
Snowy
Modern Lifesaver Spot
Cold Browsing
The Narrow Coastline
Light Undulation
Distant Surfboard Co

Clever surfboard business name ideas

Browsing Pro
Miniature Colonic Place
Ancient Board Group
Broad Bay
Wave Spot
Mild
Powerful Windsurf
Small Skeg
Treacherous Wave Trading Co
The Warm
Skateboard Pro
Large Surf Group
Hawaiian Wave
Windsurf Trading Co
The Wet
Constant Wave
The Upper
Snowy Sail
Broad Beachside
SmallBeach
Built Surf
Coastal Spot
Surfboard Pro
Cool Snowboard Trading Co
The Violent Wave
Hawaiian Punk
Marina Spot
The Wave
The Surging Breakers
BoomingSurf
Lifesaver Collective
The Sunny
The Ultrasonic
Orf Surf
Flat Marina Pro
The Deserted Coast
ShortSurfboard
Latest Beckon Co
Modified Surf Trading Co
Breaker Place
Steep Coastline
The Hard
Splendid Surfers
The Giant Settler
The Electric
Distant Breaker Trading Co
The Yellow Snowboard
BlueSurf
The Modified Surfing
Rough Breaker Place
SteepBeach
The Snowy
Low Surfboard Pro
Expensive Plank
Pebble Marina Spot
Sailing Spot
Expensive Settler Trading Co
SeaBeach
The Gravelly Coast
Strong Scoter
Clean Shore
Foot Colonic Group
Stormy Surfers
Longitudinal Wafture
The Expensive Surfing
The Modified Plank
The Current
Slight Scuba Dive
Hawaiian Punk Place
Outer
Sand Shoreline
The Giant Plate
Plate Place
The Low
Coastal Pro
Foaming
Colloid Snowboard Group
The Slight
Wooden Plate
Short Settler
CrowdedBeach
Breakers Spot
The Shallow Sail
Famous Coastline
Snowboard Group
The Own
Snowy Ski
White
Dicrotic
BrokenSurfboard
Flat
Morph Surf
Quiet Marina Trading Co
Pebbled Coast Collective
The Built Surf
Huge Snowboard Collective
The Public Coastline
Public Coastal Trading Co
Desolate Shoreline
Furious Breakers Trading Co
The Crowded Shoreline
Ocean Sail
Broad Beachfront
The Huge Plate
The Warm Shoreline
The Foot Skateboard
The Rough
Surging Surfboard
The Quiet
The Regular
Coastline Group
Shaped
Huge Sailing
Strong Breaker Place
Coastal Group
Seaside Pro
The Empty Coastal
Noisy
Motorized Lifesaver Co
TheBeach
Savage Skateboard
Lifesaver Spot
Public
Sand Pro
Savage Swim
Surf Place
ShinglyBeach
Lifesaver Co
The Deep
Warm Seashore Trading Co
The Big
The Secondary
WhiteSurfboard
Wet Shores Place
Soft Scoter
Giant Curl
Marina Collective
The Tremendous
Lovely Shoreline Group
Muddy Coast
The Sea
The South
Slight Surfboard Pro

Best surfboard business name ideas

Biggest Snowboard Trading Co
Rocky
Tremendous Browsing Collective
Foot Seaside
Deep Channel Surf Trading Co
Coastline Trading Co
Channel Surf Pro
Steep
Seashore Co
The Desolate Coast
The Motorized Skateboard
Raging Ski Place
The The
Surging Scuba
Hollow Colonic Place
The Wooden
New Plate Co
The Modified
Light Wafture Spot
Splendid Scuba Dive
Distant Shore Co
Favorite
Beautiful Blight
White Marina
Huge
Ignore Surfboard
Turf war Surfboard
LonelyBeach
Thunderstorm Surfboard
Foot Shores
Artificial Waterfront
Coastline Pro
Cold Browsing Co
The Excellent Sand
Desolate Shores Trading Co
RelentlessSurf
The Mild
ColdSurf
The Foamy Surfboard
HollowSurfboard
Popular Coastline
Slight Surfboard
The Blue Browsing
Half Tide Co
The Gravelly
Waterfront Pro
Low Browsing
Punk Co
Shallow Scoter
Mixed Sail
Foot Sailing Collective
The Deep Breakers
Regular Skateboard Collective
Calm
The Ocean
Excellent Seaside Spot
Beautiful Bathing
The Relentless
Transmitted Flourish Spot
Marina Pro
The Shallow Coast
The Shallow
Warm Wave Spot
PrivateBeach
The The Seaside
Wild Windsurf Pro
RedSurfboard
The Red
Bloody
Turbulent Wave
The Sound
ExcellentBeach
The Motorized Plate
The Distant Shores
Sunny Coastline Collective
Nearest Shore Trading Co
Remote Marina Spot
First Skateboard Trading Co
Eternal
Tropical
White Coastline Trading Co
Windsurf Place
CurrentWave
Rough
The Wet Shores
Beautiful Bathhouse
Surf Collective
Clean Marina Pro
Shallow Sail
Coastline Co
HeaviestSurf
Ancient
Soft Snowboard
The Latest
Small Shaper
Small Surf
LargeSurfboard
Skateboard Co
SandBeach
PopularBeach
Snowboard Pro
Short Shaper
The Remote Coast
Splendid Scoter
Board Co
Short Sailboat
Plastic Board Co
The Cool Snowboard
Strong Scuba Dive
Abroad Surfboard
Strewn Shoreline Place
Work more Surfboard
The Stony Marina
The Loose
ExcellentSurf
Breaker Collective
HugeWave
Popular Sand
Heavy Browsing
Shallow Skateboard
WarmBeach
TidalWave
Wide
DryBeach
The
Tiny
The Roaring Browsing
Surfboard Co
RegularSurfboard
Built Punk Co
Shallow Scuba Dive
The Mighty Surfboard
Small Sailboard
Plank Spot
The Sandy
The Broken Snowboard
Heavy
Plastic Surf
Latest Flap
Modified Plank Spot
Sailing Collective
The Built
Snowboard Place

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Surfboard Business:

Simple is always better

This means a few different things. Your surfboard business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your surfboard business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Surfboard Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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