1,000+ Catchy Surf Shop Name Ideas [2021]

1,000+ Catchy Surf Shop Name Ideas [2021]

So, you've come up with the perfect surf shop idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your surf shop stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together 400+ surf shop ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your surf shop.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Surf Shop Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of surf shop name ideas for free using our business name generator and instantly check domain availability.

Want to generate your own business name?
Use our custom business name generator to find an amazing name for your business.
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Ideas

Catchy surf shop name ideas

  • Sunny Surf check availability
  • Beach And Beyond check availability
  • Tan In the Beach check availability
  • Surfing Shop check availability
  • The Surfing Company check availability
  • The Bright Surf check availability
  • The Happy Surf check availability
  • Beach Water Surf Shop check availability
  • Drive In The Beach check availability
  • Expedition Surf Shop check availability
  • Jaunt Surf Shop check availability
  • Outing Surf Shop check availability
  • The Beachy Joyride check availability
  • Run In The Beach check availability
  • Spin & Turn Surf Shop check availability
  • Whirl Surf Shop check availability
  • Sunday Drive Surf Shop check availability
  • Beyond The Waters check availability
  • Tan In The Ocean check availability
  • Ocean Water Surf Shop check availability
  • The Oceanic Joyride check availability
  • The Adventure Surf Shop check availability
  • The Fun Surf check availability
  • Run In The Oceanic check availability
  • The Oceanic Drive check availability
  • The Famous Surf Shop check availability
  • The Grand Surf check availability
  • Twirl In The Sea check availability
  • Bunny Surf check availability
  • Date And Surf check availability
  • The Splendid Surf check availability
  • Baroque Surf check availability
  • Beautiful & Bright Surf check availability
  • Dazzling Waves check availability
  • The Lavish Surf Shop check availability
  • Lustrous Surf Shop check availability
  • Magnificent Surf Shop check availability
  • Marvelous Surf Shop check availability
  • Splashy Surf Shop check availability
  • Sumptuous Surf Shop check availability
  • The Superb Surf check availability
  • Grandiose Surfing Company check availability
  • Magnifico Surf check availability
  • Plush And Surf check availability
  • Posh Surf Shop check availability
  • The Oceanic Gold check availability
  • Splendiferous Surf check availability
  • Splendorous Surf check availability
  • Swanky Surf check availability
  • The Fun Surf Shop check availability
  • Run In The Oceanic Shop check availability
  • Run In The Beach Shop check availability
  • The Oceanic Drive Shop check availability
  • The Surf And Co. check availability
  • The Bright Day check availability
  • Unravel The Ocean check availability
  • The Fantastic Surf check availability
  • The Dream Surf check availability
  • The Tremendous Surf check availability
  • Terrific Surf Shop check availability
  • Striking Surf Shop check availability
  • Impressive check availability
  • Outstanding Surf Shop check availability
  • Phenomenal Surf Shop check availability
  • Sensational Surf Shop check availability
  • Fab Surf Shop check availability
  • Mega Surf Shop check availability
  • Super Surf Shop check availability
  • Stellar Surf Shop check availability
  • Ace The Surf check availability
  • Cracking Surf Shop check availability
  • The Cool Surf check availability
  • Way-Out Surf Shop check availability
  • Sharp Surf check availability

Creative surf shop name ideas

  • Bubbles check availability
  • Slight check availability
  • Lapping Breakers Collective check availability
  • TreacherousSurf check availability
  • Browsing Group check availability
  • The Bloody Channel Surf check availability
  • The Giant check availability
  • Ocean check availability
  • The Snowy check availability
  • Shallow Surfers check availability
  • Rolling Surfboard Trading Co check availability
  • Soft Scoter check availability
  • Hawaiian check availability
  • FuriousSurf check availability
  • Deep Breaker check availability
  • Mild Channel Surf Pro check availability
  • LappingSurf check availability
  • CalmSurf check availability
  • Atlantic check availability
  • Distant Breaker check availability
  • Soft Surfboard Collective check availability
  • Outer Sailing Co check availability
  • Raging Breaker Group check availability
  • The Wild Browsing check availability
  • Thunderous Sail Group check availability
  • Excellent check availability
  • Ski Spot check availability
  • SavageSurf check availability
  • The Shallow Channel Surf check availability
  • The Roaring Wave check availability
  • Deep check availability
  • The Splendid Windsurf check availability
  • Eternal Wave Trading Co check availability
  • CoolSurf check availability
  • Wave Group check availability
  • Biggest Breakers Trading Co check availability
  • Cool check availability
  • DeepSurf check availability
  • The Excellent Windsurf check availability
  • Breaker Group check availability
  • Bloody Breaker check availability
  • The Distant Wave check availability
  • Terrific Sail check availability
  • The Lapping check availability
  • NearbySurf check availability
  • Shallow Swim check availability
  • Soft Ski check availability
  • The High check availability
  • Windsurf Spot check availability
  • Magnificent Ski check availability
  • The Cool check availability
  • Incoming Surfboard Pro check availability
  • Shallow Sail check availability
  • Slight Skateboard check availability
  • Mighty Breakers Pro check availability
  • Big Browsing check availability
  • Shallow Scuba check availability
  • Mild Breakers Trading Co check availability
  • Surging Surfers check availability
  • HawaiianSurf check availability
  • Slight Sail check availability
  • Breakers Pro check availability
  • Stormy Sail check availability
  • BoomingSurf check availability
  • Dreadful Breakers Group check availability
  • Distant Sail Collective check availability
  • Foot check availability
  • Surging Sailing check availability
  • Big Browsing Collective check availability
  • Flowery Breaker Pro check availability
  • Surfboard Pro check availability
  • Stormy Ski check availability
  • TerribleSurf check availability
  • Noisy Surfboard check availability

Fun surf shop name ideas

  • Strong Scoter check availability
  • Slight Scuba check availability
  • Colloid Ski Pro check availability
  • The Mild check availability
  • Snowy Breakers check availability
  • Snowy Surfboard check availability
  • Mild check availability
  • Icy Ski Group check availability
  • Nearby Sailing Co check availability
  • Windsurf Group check availability
  • Lazy Surfboard Co check availability
  • Wave Trading Co check availability
  • Bloody check availability
  • Heavy check availability
  • Colloid Windsurf check availability
  • Strong Sail check availability
  • Lapping Ski Group check availability
  • Huge Channel Surf Collective check availability
  • Scarf Surf check availability
  • RagingSurf check availability
  • Choppy Wave Group check availability
  • The Heaviest check availability
  • Frothy Sailing check availability
  • Dreadful check availability
  • Snowboard Group check availability
  • Snowboard Collective check availability
  • Channel Surf Spot check availability
  • Surfboard Spot check availability
  • TurbulentSurf check availability
  • Biggest check availability
  • Surging Skateboard check availability
  • Raging Browsing Group check availability
  • StormySurf check availability
  • Turbulent Windsurf check availability
  • Splendid Surfers check availability
  • The Ocean Breakers check availability
  • Frothy Wave check availability
  • The Heavy check availability
  • Constant check availability
  • Heaviest Sail Collective check availability
  • Gentle Snowboard check availability
  • Stormy Sailing check availability
  • The Violent Windsurf check availability
  • Eternal check availability
  • Breaker Co check availability
  • Ceaseless check availability
  • Constant Ski Collective check availability
  • Strong Surfers check availability
  • Magnificent Windsurf Place check availability
  • Sail Co check availability
  • Incoming Browsing Co check availability
  • Frothy Wave Spot check availability
  • Surging Ski check availability
  • Surging Scuba Dive check availability
  • Colloid Channel Surf check availability
  • Rough Snowboard Co check availability
  • FrothySurf check availability
  • Huge Browsing check availability
  • MildSurf check availability
  • Rough check availability
  • FootSurf check availability
  • White Ski Spot check availability
  • Ceaseless Channel Surf check availability
  • The Savage check availability
  • The Wild check availability
  • Eternal Browsing check availability
  • Relentless check availability
  • ViolentSurf check availability
  • Sailing Collective check availability
  • IcySurf check availability
  • Dangerous Channel Surf check availability
  • Mild Surfboard Collective check availability
  • Snowboard Trading Co check availability
  • Snowy Skateboard check availability

Cool surf shop name ideas

  • Loud Sail Place check availability
  • The Soft Breakers check availability
  • Wave Collective check availability
  • Huge Snowboard Collective check availability
  • Soft Browsing Place check availability
  • The Cold check availability
  • Incoming check availability
  • Raging Wave Spot check availability
  • Incoming Surfboard check availability
  • Noisy Sailing check availability
  • Snowy Scuba check availability
  • FoamingSurf check availability
  • Windsurf Trading Co check availability
  • Calm Breakers check availability
  • Hawaiian check availability
  • Sail Collective check availability
  • The Icy check availability
  • The Snowy Wave check availability
  • Snowboard Place check availability
  • Breakers Trading Co check availability
  • Channel Surf Group check availability
  • The Violent Breakers check availability
  • The Atlantic Breaker check availability
  • Dangerous check availability
  • The Restless check availability
  • Relentless Channel Surf Pro check availability
  • Booming check availability
  • The Gentle Sail check availability
  • Snowboard Co check availability
  • GraySurf check availability
  • The Biggest check availability
  • Powerful check availability
  • The Tremendous check availability
  • White check availability
  • The Incoming check availability
  • Heaviest check availability
  • The Constant check availability
  • Soft Sailing check availability
  • The Hawaiian check availability
  • Savage Browsing check availability
  • Warm check availability
  • The Outer check availability
  • High Windsurf check availability
  • Shallow Ski check availability
  • Sailing Pro check availability
  • Breakers Co check availability
  • The Considerable Breakers check availability
  • Furious Sailing Co check availability
  • WildSurf check availability
  • Green check availability
  • The Frothy check availability
  • Colloid check availability
  • The Flowery check availability
  • Dangerous Ski Co check availability
  • Nearby Wave check availability
  • Stormy Scuba Dive check availability
  • The Constant Wave check availability
  • Sailing Trading Co check availability
  • Splendid Ski Place check availability
  • Breaker Trading Co check availability
  • Splendid Scuba Dive check availability
  • Stormy Browsing check availability
  • The Mighty check availability
  • Excellent Snowboard Pro check availability
  • Surging Sail check availability
  • The Rough check availability
  • The White Ski check availability
  • The Strong check availability
  • Low check availability
  • Browsing Spot check availability
  • ShallowSurf check availability
  • Huge check availability
  • Windsurf Place check availability
  • Roaring Sailing Pro check availability

Unique surf shop name ideas

  • Cold Browsing Spot check availability
  • The Restless Sailing check availability
  • The Rough Breaker check availability
  • Slight Breaker Trading Co check availability
  • Sail Group check availability
  • The Savage Surfboard check availability
  • Sail Pro check availability
  • Soft Scuba check availability
  • Nearby Breaker check availability
  • Slight Scuba Dive check availability
  • The Stormy check availability
  • The Distant check availability
  • RestlessSurf check availability
  • Incoming Wave check availability
  • The Moderate check availability
  • Snowy Swim check availability
  • Magnificent check availability
  • Distant Wave check availability
  • Warm Breaker check availability
  • Cool Snowboard check availability
  • Restless Sail Co check availability
  • The Ocean check availability
  • Wharf Surf check availability
  • The Gentle Ski check availability
  • Icy Wave Co check availability
  • Tremendous Windsurf Collective check availability
  • Splendid Skateboard check availability
  • Lapping check availability
  • Mixed check availability
  • Furious Wave Co check availability
  • Splendid Wave check availability
  • Surging check availability
  • The Tremendous Breaker check availability
  • DistantSurf check availability
  • PowerfulSurf check availability
  • The Ceaseless Ski check availability
  • Rough Snowboard Group check availability
  • Tremendous check availability
  • Magnificent Windsurf check availability
  • Foot Sail Place check availability
  • Hawaiian Breaker Group check availability
  • Green Breakers check availability
  • HugeSurf check availability
  • GiantSurf check availability
  • RoughSurf check availability
  • The Booming check availability
  • Warm Surfboard Co check availability
  • The Nearby Breaker check availability
  • The Frothy Sailing check availability
  • The Colloid check availability
  • Splendid Swim check availability
  • Cold Surfboard Co check availability
  • Roaring Surfboard check availability
  • ColdSurf check availability
  • Frothy Breaker Group check availability
  • Gray Channel Surf Place check availability
  • Blue Browsing Pro check availability
  • WarmSurf check availability
  • Biggest Snowboard check availability
  • Surfboard Trading Co check availability
  • Savage Sailing check availability
  • Browsing Co check availability
  • The Calm Sail check availability
  • Savage Swim check availability
  • Bloody Snowboard check availability
  • Sail Spot check availability
  • The Huge Wave check availability
  • The Low check availability
  • Big Ski Trading Co check availability
  • Stormy Skateboard check availability
  • Booming Channel Surf check availability
  • Roaring check availability
  • The Shallow Wave check availability
  • Ceaseless Sail Spot check availability

Cute surf shop name ideas

  • The Bloody Browsing check availability
  • Splendid Scuba check availability
  • The Atlantic check availability
  • Browsing Place check availability
  • Shallow Snowboard check availability
  • Biggest Surfboard check availability
  • Ski Trading Co check availability
  • Biggest Wave Spot check availability
  • BiggestSurf check availability
  • Noisy check availability
  • Soft check availability
  • Gentle Snowboard Spot check availability
  • Moderate Sailing Trading Co check availability
  • Ski Collective check availability
  • The Constant Breakers check availability
  • Strong Ski check availability
  • Savage Scuba Dive check availability
  • Green Surfboard check availability
  • Foaming check availability
  • The Excellent check availability
  • Splendid Ski check availability
  • The Warm check availability
  • The Soft check availability
  • GentleSurf check availability
  • The Foaming check availability
  • Foamy check availability
  • SurgingSurf check availability
  • The Considerable check availability
  • Breakers Place check availability
  • Choppy Sail Trading Co check availability
  • MixedSurf check availability
  • The Savage Breaker check availability
  • The Loud Snowboard check availability
  • Nearby Windsurf Place check availability
  • Foaming Wave Collective check availability
  • Sail Place check availability
  • The Rolling check availability
  • Surging Scoter check availability
  • Savage Sail check availability
  • Slight Sailing check availability
  • The Moderate Sail check availability
  • Shallow Surfboard check availability
  • The Eternal check availability
  • Quiet Sail Co check availability
  • The Lazy check availability
  • The Frothy Browsing check availability
  • Breaker Collective check availability
  • Stormy check availability
  • Distant Sailing check availability
  • Surging Channel Surf Collective check availability
  • The White check availability
  • The Gentle check availability
  • Channel Surf Trading Co check availability
  • Surfboard Place check availability
  • High Windsurf Trading Co check availability
  • Red dwarf Surf check availability
  • MightySurf check availability
  • Breaker Spot check availability
  • Breakers Collective check availability
  • Treacherous check availability
  • Light Surfboard check availability
  • Ski Pro check availability
  • The Eternal Surfboard check availability
  • Big Ski Co check availability
  • Mighty Channel Surf check availability
  • Cool Ski check availability
  • Rolling check availability
  • The Terrible check availability
  • The Nearby check availability
  • RelentlessSurf check availability
  • Orf Surf check availability
  • The Foaming Surfboard check availability
  • Furious Ski check availability
  • Choppy Breaker check availability

Clever surf shop name ideas

  • Loud check availability
  • The Light check availability
  • Soft Skateboard check availability
  • Cold Breaker check availability
  • CeaselessSurf check availability
  • Savage Surfboard check availability
  • Heavy Snowboard Group check availability
  • Mild Sail check availability
  • Flowery check availability
  • Furious check availability
  • Slight Surfers check availability
  • Stormy Scuba check availability
  • Savage Skateboard check availability
  • Foaming Wave Pro check availability
  • Snowy Ski check availability
  • Mighty Ski check availability
  • Light Sail Collective check availability
  • Breaker Place check availability
  • Foaming Windsurf Trading Co check availability
  • StrongSurf check availability
  • The Tremendous Windsurf check availability
  • Warm Breaker Pro check availability
  • Giant Snowboard Collective check availability
  • Splendid Sail check availability
  • The Light Browsing check availability
  • Constant Sailing Spot check availability
  • Stormy Surfboard check availability
  • Slight Surfboard check availability
  • Bloody Breakers check availability
  • Savage Ski check availability
  • ConstantSurf check availability
  • The Mixed check availability
  • Strong Scuba check availability
  • Nearby check availability
  • Breakers Group check availability
  • The Outer Windsurf check availability
  • Blue check availability
  • Slight Scoter check availability
  • Rough Snowboard Trading Co check availability
  • Gentle check availability
  • The Surging check availability
  • Moderate Channel Surf Trading Co check availability
  • Snowy Snowboard check availability
  • Strong Surfboard check availability
  • Channel Surf Co check availability
  • The Shallow check availability
  • Splendid Snowboard check availability
  • Sailing Group check availability
  • Warm Sail check availability
  • Moderate Windsurf Trading Co check availability
  • Booming Snowboard check availability
  • Magnificent Sail Spot check availability
  • Distant check availability
  • White dwarf Surf check availability
  • Ski Place check availability
  • Sailing Spot check availability
  • Flowery Sailing check availability
  • Stormy Snowboard check availability
  • The Mild Ski check availability
  • Snowy Scoter check availability
  • Quiet Breaker Pro check availability
  • Giant Windsurf check availability
  • Windsurf Pro check availability
  • Stormy Scoter check availability
  • Thunderous check availability
  • The Calm check availability
  • Frothy check availability
  • Splendid Surfboard check availability
  • Snowy Sail check availability
  • The Gray check availability
  • The Big check availability
  • Raging check availability
  • Icy Ski Collective check availability
  • FlowerySurf check availability

Best surf shop name ideas

  • Windsurf Collective check availability
  • The Slight check availability
  • The Distant Breaker check availability
  • Stormy Swim check availability
  • Morph Surf check availability
  • Mixed Windsurf Collective check availability
  • Ski Co check availability
  • The Noisy Ski check availability
  • The Big Breakers check availability
  • The Thunderous check availability
  • Frothy Ski check availability
  • Low Breaker Co check availability
  • Slight Snowboard check availability
  • Deep Wave Spot check availability
  • The Colloid Channel Surf check availability
  • Raging Sailing check availability
  • Green Breaker Collective check availability
  • The Quiet check availability
  • Channel Surf Place check availability
  • HeaviestSurf check availability
  • The Frothy Surfboard check availability
  • TremendousSurf check availability
  • TerrificSurf check availability
  • The Gray Channel Surf check availability
  • Browsing Trading Co check availability
  • Stormy Surfers check availability
  • Deep Breakers check availability
  • Icy Browsing Spot check availability
  • The Treacherous check availability
  • ExcellentSurf check availability
  • Dwarf Surf check availability
  • Quiet check availability
  • Cold Breakers Spot check availability
  • The Splendid check availability
  • Calm Ski Trading Co check availability
  • Sailing Co check availability
  • Lazy check availability
  • NoisySurf check availability
  • Thunderous Wave Place check availability
  • Surging Snowboard check availability
  • Wave Pro check availability
  • Terrific Wave Spot check availability
  • Atlantic Breaker Place check availability
  • Snowboard Pro check availability
  • Relentless Sailing Collective check availability
  • Distant Breakers Group check availability
  • Yellow dwarf Surf check availability
  • Windsurf Co check availability
  • Violent Sail Pro check availability
  • SoftSurf check availability
  • Savage Snowboard check availability
  • The Dangerous check availability
  • Wild check availability
  • LowSurf check availability
  • Wild Browsing Pro check availability
  • Wave Co check availability
  • Savage Scuba check availability
  • Low Wave Trading Co check availability
  • Outer Browsing check availability
  • Cool Wave Trading Co check availability
  • Strong Sailing check availability
  • The High check availability
  • Mild Sailing check availability
  • Loud Windsurf check availability
  • EternalSurf check availability
  • ColloidSurf check availability
  • Shallow check availability
  • Surging Surfboard check availability
  • Strong Swim check availability
  • Terrific Breaker Trading Co check availability
  • Sail Trading Co check availability
  • The Foaming Snowboard check availability
  • Giant check availability
  • BigSurf check availability

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Surf Shop:

Simple is always better

This means a few different things. Your surf shop name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your surf shop:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!
Pat Walls,  Founder of Starter Story

Want to start your own business?

Hey! 👋I'm Pat Walls, the founder of Starter Story.

We interview successful business owners and share the stories behind their business. By sharing these stories, we want to help you get started.

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