How Aliyah Marandiz Grew Personal Care Brand to Over 300 Ulta Stores
Who is Aliyah Marandiz?
Aliyah Marandiz, founder of Sugardoh, hails from Austin, Texas, and studied Sociology and Studio Art at Santa Clara University before venturing into tech and marketing, later channeling her passion for sustainable beauty solutions into creating Sugardoh.
Aliyah Marandiz, founder of Sugardoh
What problem does Sugardoh solve?
Sugardoh solves the problem of painful and harsh hair removal methods by offering an easy and skin-friendly sugaring paste that customers can use comfortably at home. Many people, especially those with sensitive skin or coarse hair, struggle with traditional hair removal options, leading them to seek out gentle yet effective alternatives, making Sugardoh a popular choice.
Sugardoh Homepage
How did Aliyah come up with the idea for Sugardoh?
Aliyah Marandiz's journey to founding Sugardoh started with a personal challenge: finding a hair removal method suitable for her sensitive skin and coarse hair. During her college days, she stumbled upon sugaring, an ancient method from Middle Eastern cultures, mainly through DIY YouTube videos and family insights. This inspired her to create her own sugar wax in her dorm room, as she...
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