KURU Footwear

On Starting A Footwear Brand: How I Designed And Patented A Shoe From The Ground Up

Bret Rasmussen
Founder, KURU Footwear
1
Founders
45
Employees
KURU Footwear
from Salt Lake City, UT, USA
started June 2008
1
Founders
45
Employees
market size
$468B
avg revenue (monthly)
$453K
starting costs
$26.5K
gross margin
46%
time to build
360 days
average product price
$75
growth channels
SEO
business model
Affiliate Marketing
best tools
LinkedIn, Instagram, Facebook
time investment
Full time
pros & cons
32 Pros & Cons
tips
9 Tips
Discover what tools recommends to grow your business!
Discover what books Bret recommends to grow your business!
Want more updates on KURU Footwear? Check out these stories:

My name is Bret Rasmussen, and my company is KURU Footwear. We are a direct-to-consumer shoe brand focused on helping people with foot pain, including plantar fasciitis, heel pain, fallen arches, and more.

Our customers tend to enjoy an active lifestyle, seeking to improve the quality of their health. Many of our customers spend a significant amount of time on their feet in their professional and personal lives, and most have a health-forward mindset.

Coming off the best year in company history in 2021 and recently named one of Newsweek's Fastest Growing Online Shops, KURU Footwear has helped millions with our unique footwear technologies.

world-s-most-comfortable-shoes-from-kuru-footwear

What's your backstory and how did you come up with the idea?

I grew up as a citizen of both the United States and the world. I have triple citizenship. My father's career allowed our family to live in several states...

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