Trini Pepper Sauce

Learnings From Our 8th Year Of Running A Hot Sauce Company

Mustafa
$2.25K
revenue/mo
3
Founders
3
Employees
Trini Pepper Sauce
from Raleigh
started January 2014
$2,250
revenue/mo
3
Founders
3
Employees
market size
$8.05T
avg revenue (monthly)
$745K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Email marketing
business model
subscription
best tools
Instagram, Google Analytics, Shopify
time investment
Full time
pros & cons
35 Pros & Cons
tips
11 Tips
Discover what tools recommends to grow your business!
Discover what books Mustafa recommends to grow your business!

Hello again! Remind us who you are and what business you started.

Hello again! My name is Mustafa Mannan and I am the owner/CEO of Trini Pepper Sauce, I was featured in Starter Story twice before. I sell two different versions of my grandmother's sauce, the Original Trini Pepper Sauce and the Hot Trini Pepper Sauce. The Original is tailored toward those who enjoy the Caribbean flavor with a kick and the Hot is for those who are more daring.

My customers range from Caribbean folk who are looking for a taste of home to spice lovers wanting to expand their palate. The past few years have proven tough but enriching because of challenges with our supply chain and balancing our budget. Also, we had plenty of opportunities that involved new storefronts, publications, and marketing.

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