SparkToro

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This Moz Co-Founder Created An Online Tool That Reached $75K MRR In Just 6 Months

October 27th, 2021

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Rand Fishkin

Founder, SparkToro

$75K

revenue/mo

Founders

Employees

SparkToro

sparktoro.com

from Seattle, WA, USA

started March 2018

$75,000

revenue/mo

Founders

Employees

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Want more updates on SparkToro? Check out these stories:

1. SparkToro Update: How We Hit $1.5M ARR And 1,500+ Paying Customers in Two Years (2022) ➜

Hello! Who are you and what business did you start?.

Howdy! I’m Rand Fishkin, co-founder, and CEO of SparkToro.

SparkToro makes audience research software, which is just a fancy way of saying we crawl tens of millions of public social and web profiles, anonymize, aggregate them, and make them searchable.

So, if you’re a marketer who needs to know which podcasts architects in Los Angeles listen-to, or a product researcher seeking to understand the demographics of science educators in Canada, SparkToro shortens your research time from months to seconds.

We started the company in 2018, raised a very unique round of funding, created open-sourced docs anyone can use and spent 18 months building this somewhat risky idea. When we finally launched in May 2020, we were pretty nervous the pandemic might sink our business, but thanks to high demand for this new concept, we turned the corner to profitability just six months later, and are now ~$75K in MRR.