SparkToro Update: How We Hit $1.5M ARR And 1,500+ Paying Customers in Two Years
This is a follow up story for SparkToro. If you're interested in reading how they got started, published over 3 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
Hi! I’m Rand Fishkin, co-founder, and CEO of SparkToro, makers of especially fine audience research software. Our product is a specialized kind of search engine: you search for an online audience, e.g. people who frequently talk about cocktails, people whose profile includes the word “bartender,” or folks who frequently visit the website: punchdrink.com and SparkToro give you loads of demographic and behavioral information about that group.
Most of our customers are marketers, either at agencies or in-house, and they use our product to better understand where and how to effectively reach their target audiences.
If you’re selling a new Italian amaro or trying to break into the world of no-alcohol spirits, you might want to know which podcasts bartenders listen to, what websites they visit, which social accounts they follow, what YouTube channels they subscribe to, etc. so you can do better targeting with your PR, content, outreach, and advertising activities.
We think it sucks that big tech monopolies (Google, Apple, Amazon, and Facebook) have this data, but refuse to share it (that obfuscation helps maximize...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
