Start A Watch Brand - Business Ideas

Start A Watch Brand - Business Ideas
Start A Watch Brand

Starting a watch business can be lucrative and rewarding for those interested in fashion and accessories. The key to this industry’s success is offering a unique selection of stylish and high-quality watches that cater to a specific market.

One potential business idea is to focus on eco-friendly and sustainable watches. With a growing emphasis on environmental responsibility, consumers are looking for products made with recycled materials that have minimal impact on the planet. You can tap into this demand by offering a selection of eco-friendly watches and differentiate your business from competitors. Another idea is to specialize in vintage and antique watches.

This niche market is full of collectors and enthusiasts willing to pay a premium for rare and historical timepieces. By sourcing and restoring vintage watches, you can create a unique and exclusive product line that appeals to this dedicated audience.

Finally, you could also consider starting a personalized watch business. With the rise of customization and personalization in fashion, many consumers are looking for unique, one-of-a-kind watches that reflect their personal style. You can create a bespoke product that truly stands out by offering a range of customization options, such as engraving and interchangeable watch bands.

Starting a watch business can be an excellent venture for those passionate about fashion and accessories. You can build a successful and sustainable business in this exciting industry by focusing on a specific niche and offering unique, high-quality products.

Starting a watch brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell watch, or selling watch online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a watch brand ➜

Key Stats

revenue (monthly)
starting costs
gross margin
time to build
240 days
Word of mouth
business model
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses



Employee & Freelancer Expenses



Website Costs



Business Formation Fees



Retail Business Expenses



Inventory Expenses



Specific Industry Expenses



Software Expenses



Total Startup Costs



Successful Businesses

Business URL Rank







Watch Shop




World of Watches






Invicta Stores





Pros & Cons

Pros Description


You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!


With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Meaningful business connections

You never know who you will meet as a watch brand. This could be the start of an incredible business opportunity!

High margins

The gross margins for your watch brand are typically around 45%, which is considerably high and allows you to grow your business and manage costs easily.

Quick build time

The average time it takes to build your product is quick - typically around 8 months. This will allow you to bring your product to market faster.

Cons Description

Crowded Space

Competition is high when it comes to your watch brand, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Finding The Right Supplier

Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

    Learn more about social media advertising ➜

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

Hey! 👋 I'm Pat Walls, the founder of Starter Story.

Get our 5-minute email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.

Starter Story
Unlock the secrets to 7-figure online businesses
Dive into our database of 4,418 case studies & join our community of thousands of successful founders.
Join thousands of founders