Start A Watch Brand - Business Ideas
Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.
Launching your own watch brand is a fantastic opportunity to tap into the thriving global market for luxury accessories and innovative timepieces.
By focusing on utilizing quality materials and distinctive designs that reflect your customer’s personal style and vision, you can develop an iconic brand identity and turn your passion into profits.
Whether you choose to debut a high-end mechanical watch collection or smartwatches with integrated technology, starting a watch company offers you the chance to make your mark on the wristwatch industry.
Through strategic branding and marketing efforts, your startup watch brand can capture market share and grow from a small business to a flourishing fashion empire.
Starting a watch brand requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell watch, or selling watch online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a watch brand ➜
Key Stats
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
|
Office Space Expenses |
$0 |
$7,000 |
|
Employee & Freelancer Expenses |
$151 |
$352 |
|
Website Costs |
$223 |
$7,215 |
|
Business Formation Fees |
$5,600 |
$20,400 |
|
Retail Business Expenses |
$0 |
$6,000 |
|
Inventory Expenses |
$300 |
$5,000 |
|
Specific Industry Expenses |
$100 |
$30,000 |
|
Software Expenses |
$162 |
$3,094 |
|
Total Startup Costs |
$6,536 |
$79,061 |
Case Studies
•
$25K/mo
•
$150K/mo
•
$320K/mo
•
$110K/mo
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
|
Chrono24 |
chrono24.com |
3,410 |
|
|
Rolex |
rolex.com |
7,257 |
|
|
Brandwatch |
brandwatch.com |
8,577 |
|
|
Watch Shop |
watchshop.com |
12,417 |
|
|
MVMTM |
mvmt.com |
15,090 |
|
|
World of Watches |
worldofwatches.com |
15,424 |
|
|
Montblanc |
montblanc.com |
31,392 |
|
|
Ashford |
ashford.com |
43,391 |
|
|
Invicta Stores |
invictastores.com |
45,338 |
|
|
PrestigeTime.com |
prestigetime.com |
46,457 |
|
|
Suunto |
suunto.com |
46,595 |
Pros & Cons
| Pros | Description |
|---|---|
|
Flexibility |
You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
|
Ability to start your business from home |
It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning! |
|
Scalable |
With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers. |
|
Meaningful business connections |
You never know who you will meet as a watch brand. This could be the start of an incredible business opportunity! |
|
High margins |
The gross margins for your watch brand are typically around 45%, which is considerably high and allows you to grow your business and manage costs easily. |
|
Quick build time |
The average time it takes to build your product is quick - typically around 8 months. This will allow you to bring your product to market faster. |
| Cons | Description |
|---|---|
|
Crowded Space |
Competition is high when it comes to your watch brand, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies. |
|
Finding The Right Supplier |
Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section. |
|
Motivation of employees |
If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees. |
Marketing Ideas
-
1
Affiliate Program
Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.
-
2
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
-
3
Social Media Advertising
Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.
According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.
Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
