NOVO watch

How I Used Direct Messaging On Instagram To Grow My Business

Steve Christensen
Founder, NOVO watch
$20K
revenue/mo
1
Founders
0
Employees
NOVO watch
from Alberta, Canada
started November 2011
$20,000
revenue/mo
1
Founders
0
Employees
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Hello again! Remind us who you are and what business you started.

My name is Steve Christensen and I hand make watches using reclaimed materials such as railroad tracks, military tanks and any other piece of material that has historical significance.

Our flagship product has definitely been our watches crafted from repurposed train tracks. Living in an area that was developed by and for the rail industry, there are a lot of ties to it and pulls on the heartstrings of many, including CP Rail! Recently we became the official watchmakers of CP Rail because of this product.

how-direct-messaging-from-instagram-brought-higher-return-to-my-business

Tell us about what you’ve been up to! Has the business been growing?

It’s been an interesting time growing a niche brand like NOVO. The craziest thing about this last year is the amount of business we’ve received from...

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