How Some Setbacks In My Business Motivated Me To Get Leaner And Cut Expenses

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Bemmu Sepponen

Founder, Candy Japan

$6.5K

revenue/mo

Founders

Employees

Candy Japan

candyjapan.com

from Tokushima, Japan

started July 2011

$6,500

revenue/mo

Founders

Employees

Discover what tools recommends to grow your business!

Discover what books Bemmu recommends to grow your business!

Want more updates on Candy Japan? Check out these stories:

1. Starting A Japanese Candy Subscription Service (2018) ➜

This is a follow up story for Candy Japan. If you're interested in reading how they got started, published over 6 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

Hi, I’m known simply as “Bemmu”. My main project is Candy Japan, which is a subscription box for Japanese sweets — once you subscribe, you start getting surprise boxes containing Japanese candy and snacks by mail up to twice a month.

how-i-overcame-struggle-in-the-decline-of-my-business-and-motivate-to-cut-any-extra-expenses

I’m an ex-pat in Japan and started the business from my apartment back in 2011, and it has continued to support my life here since then, currently making around $1000/month in profit.

Tell us about what you’ve been up to! Has the business been growing?

It’s actually been shrinking.

Candy Japan at its peak was making around $5000/month and seemed like it would still continue to grow rapidly. However, the opposite happened and the trend turned into a...

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