Office Space Expenses

$0

$7,000

Inventory Expenses

$350

$14,750

Software Expenses

$150

$2,794

Website Costs

$13

$215

Advertising & Marketing Costs

$0

$2,450

Total Startup Costs

$513

$27,209

Gymshark

gymshark.com/

6,118

Peloton Apparel

apparel.onepeloton.com

6,362

Vanquish Fitness

vqfit.com

8,150

New Balance

newbalance.com

13,058

Fitness Lobby

fitness-lobby.ueniweb.com

36,812

Elite Eleven

eliteelevensporting.com

69,857

Next Level Apparel

nextlevelapparel.com

78,222

Tracksmith

tracksmith.com

79,414

Barry’s

barrys.com

86,400

YoungLA

youngla.com

124,199

Fabletics

fabletics.co.uk

127,028

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Little startup costs required

The cost to start a white label fitness apparel business costs significantly less money than most businesses, ranging anywhere from 12 to 27,209.

Rewarding work

Starting a white label fitness apparel business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Traffic to your website

A white label fitness apparel business gives people a reason to visit your website and to keep coming back to you!

Crowded Space

Competition is high when it comes to your white label fitness apparel business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Finding The Right Supplier

Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.

Security Issues

With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road.

Lack of benefits

With a white label fitness apparel business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.

Isolation

Often times, as a white label fitness apparel business, you typically work alone and do not have much face-to-face interaction with other team members.

Taxes

As a white label fitness apparel business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.