On Launching A Virtual Group Fitness Platform

Danielle Devine-Baum
Founder, sweatconnected
2
Founders
2
Employees
sweatconnected
from anywhere!
started August 2020
2
Founders
2
Employees
market size
$21.9B
avg revenue (monthly)
$78K
starting costs
$19.4K
gross margin
83%
time to build
300 days
growth channels
Word of mouth
business model
subscription
best tools
Google Drive, MailChimp, Instagram
time investment
Full time
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Hello! My name is Danielle Devine-Baum and I am the co-founder of sweatconnected, a virtual group fitness platform, as well as the founder of DDB Fitness my personal training company.

sweatconnected brings all of the best parts of the group fitness experience; the energy, the community, the connection, and top-notch instructors who care about YOU, to the online space. While most online fitness platforms are one way, meaning the instructor can’t see the participant, sweatconnected is two-way. We see you (if you want to be seen) and you can see us. This makes for a much more dynamic experience, and at the same time, is super convenient. sweatconnected also offers a large On Demand library of live class re-runs AND classes that are filmed specifically for the library, so our participants can access classes anytime.

Almost a year into our launch, sweatconnected has run over 2000 classes!

on-launching-a-virtual-group-fitness-platform

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