How Our Flannels Will Hit $500K/Year After A Brand Pivot And Implementing Email Marketing
This is a follow up story for MuskOx. If you're interested in reading how they got started, published over 4 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
Hi, I’m Brad Hoos, founder of MuskOx, a men’s flannel brand that’s on pace to hit about $500k in sales this year.
We make flannel shirts, although we started a little more broadly than that as an outdoor men’s apparel brand – which you can read all about in our original Starter Story While we still offer a few other products (hats, tees, really great quarter-zips) – we’re a flannel company at this stage.
We make buttery soft flannels that are built like a tank. If you like “buttery soft & built like a tank” please know that we ripped it directly from a recent customer review & we’re big fans of the language too.
Our customers are rugged men that love the outdoors and appreciate quality. We market to true alpha males who appreciate rugged luxury and often work with their hands as craftsmen, field guides, or outdoorsmen.
After fighting through low inventory challenges in the first half of the year, and logistical nightmares that the whole world experienced, we are poised to have a...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
