MuskOx Update: How Sales Grew 143% Over Last Year

This is a follow up story for MuskOx. If you're interested in reading how they got started, published over 4 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

Hi friends. I’m Brad Hoos, founder of MuskOx. I suppose that also makes me the guy who named a men’s outdoor apparel brand after the musky-smelling Arctic hooved prehistoric mammal with a two-layered coat that roams the tundra in herds today.

The MuskOx embodies everything we love: the outdoors, the power of the herd, ruggedness, and simplicity. To honor the great arctic beast -- launched an outdoor apparel brand two years ago. And because we think so highly of the muskox, we know we need our quality to be top-notch, uncompromising, and built for adventure.

Our customers are men who appreciate simplicity in design, functionality in features, and pursue greatness in their daily pursuits. And it will surprise nobody when they hear that these men love flannel shirts. And while we sell all sorts of cool stuff beyond flannels, there’s no doubt that our flagship product is our Grand Flannel -- a flannel made of heavy-duty cotton twill with a soft brush finish so our guy can be prepared for any adventure without sacrificing comfort.