Improving Our Events Business By Increasing Our Margins And Focusing On One Market
This is a follow up story for Entire Productions. If you're interested in reading how they got started, published over 6 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
I’m Natasha Miller, “recovering” jazz vocalist and classical violinist who owns and runs a profitable multi-million dollar company doing event and entertainment productions. We’re called Entire Productions and are based in San Francisco, CA and work in all major markets. Our clients are companies that do large-scale special events, experiential marketing events and other corporate events like Uber, Salesforce, Google, to name a few. We work with startups, Pharma (Genentech, Abbott Labs) and fintech companies, large banks, hospitals and non-profits like The Chan- Zuckerberg Initiative as well.
We’re either placing entertainment of every genre and discipline (bands, DJs, artists, models or aerialists, etc.) into high-end events or we’re designing and producing them completely. When we’re placing the entertainment we’re referred to as a “supplier”. When we’re planning the event we’re known as the “Planner”. We did 777 events in 2018 and nearly 600 in 2019 which was actually a goal of ours to do fewer events for a higher cost-per-event, increase our revenue (which we did) and...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.