Become An Event Planner - Business Ideas
Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.
Event planners arrange the details of various events, including weddings, anniversaries, reunions, and large social gatherings.
As an event planner, you get to explore your creative vision and see an idea turn into reality from the conception stage to the execution stage.
Becoming an event planner requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell event planner, or selling event planner online, you can use this page as a guide for everything you'll need to know.
Key Stats
Startup Costs
Min Startup Costs | Max Startup Costs | |
---|---|---|
Employee & Freelancer Expenses |
$151 |
$252 |
Website Costs |
$223 |
$7,015 |
Business Formation Fees |
$600 |
$4,700 |
Vehicle Expenses |
$0 |
$10,000 |
Retail Business Expenses |
$1,250 |
$6,650 |
Advertising & Marketing Costs |
$75 |
$3,986 |
Software Expenses |
$162 |
$2,720 |
Office Space Expenses |
$0 |
$100 |
Specific Industry Expenses |
$0 |
$500 |
Total Startup Costs |
$2,461 |
$35,923 |
Case Studies
Successful Businesses
Business | URL | Rank | |
---|---|---|---|
Eventbrite |
eventbrite.com |
826 |
|
vFairs |
vfairs.com |
15,284 |
|
Ticket Tailor |
tickettailor.com |
53,977 |
|
Event Manager Blog |
eventmanagerblog.com |
61,381 |
|
Wedding Wire - Weddings, Wedding Venues |
weddingwire.ca |
117,712 |
|
Shaadiwish |
shaadiwish.com |
145,879 |
|
Wedding Ideas |
weddingideasmag.com |
214,740 |
|
The Wedding Guys |
theweddingguys.com |
311,709 |
|
Wedding planning, wedding dresses, honeymoon, wedding style |
weddingstylemagazine.com |
367,267 |
|
Fiestro Events - Wedding Planner & Event Planner |
fiestroevents.com |
495,321 |
|
EventSource.ca |
eventsource.ca |
968,173 |
Pros & Cons
Pros | Description |
---|---|
Little startup costs required |
The cost to start a event planner costs significantly less money than most businesses, ranging anywhere from 62 to 35,923. |
Rewarding work |
Starting a event planner can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about. |
High customer retention rates |
Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer. |
Pick & choose the clients you work with |
Event Planneres have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients! |
Control of workload |
With becoming an event planner, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you. |
Gain exposure and experience |
This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you! |
Cons | Description |
---|---|
Motivation of employees |
If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees. |
Longer Sales Process |
A event planner can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers. |
Work can be inconsistent |
As a event planner, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have. |
Lack of benefits |
With a event planner, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming. |
Taxes |
As a event planner, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it. |
No safety net |
Typically, as a event planner, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times. |
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings