Business Idea

Become An Event Planner

About

Becoming an event planner requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell event planner, or selling event planner online, you can use this page as a guide for everything you'll need to know.

Key stats

market size
$4.9B
starting costs
$22.3K
gross margin
90%
time to build
9 months

About

Becoming an event planner requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell event planner, or selling event planner online, you can use this page as a guide for everything you'll need to know.

Key stats

market size
$4.9B
starting costs
$22.3K

 

gross margin
90%
time to build
9 months

Startup Costs

Min Startup Costs Max Startup Costs
Employee & Freelancer Expenses $151 $252
Equipment & Supply Expenses $500 $5,000
Website Costs $303 $7,015
Business Formation Fees $600 $4,700
Vehicle Expenses $0 $10,000
Retail Business Expenses $1,250 $6,650
Advertising & Marketing Costs $75 $3,986
Software Expenses $162 $2,720
Other Expenses $0 $800
Office Space Expenses $50 $100
Specific Industry Expenses $0 $500

Successful Businesses

Business URL Rank
Wedding Wire - Weddings, Wedding Venues weddingwire.ca #117,712
Shaadiwish shaadiwish.com #145,879
Wedding Ideas weddingideasmag.com #214,740
The Wedding Guys theweddingguys.com #311,709
Wedding planning, wedding dresses, honeymoon, wedding style weddingstylemagazine.com #367,267
Fiestro Events - Wedding Planner & Event Planner fiestroevents.com #495,321
EventSource.ca eventsource.ca #968,173
Birthday Event Planners birthdayorganizers.com #1,204,577
Dream Makers Event dreammakersevent.com #1,468,713
Wedding Planners weddingplannerspune.in #1,511,145
eventsmania events theeventsmania.com #1,782,980

Pros & Cons

Pros Description
Little startup costs required The cost to start a event planner costs significantly less money than most businesses, ranging anywhere from 3,091 to 41,723.
Rewarding work Starting a event planner can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Pick & choose the clients you work with Event Planneres have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!
Control of workload With becoming an event planner, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.
Gain exposure and experience This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A event planner can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Work can be inconsistent As a event planner, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.
Lack of benefits With a event planner, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Taxes As a event planner, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
No safety net Typically, as a event planner, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.