Tentsile

How I'm Fulfilling My Childhood Dreams With A Portable Treehouse Business

July 12th, 2019
Alex Shirley-Smith
Founder, Tentsile
$50K
revenue/mo
2
Founders
16
Employees
Tentsile
from London, England, United Kingdom
started March 2012
$50,000
revenue/mo
2
Founders
16
Employees
market size
$2.4B
avg revenue (monthly)
$26K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Organic social media
business model
content-library
best tools
Shopify, Stripe, Amazon Payments
time investment
Full time
pros & cons
35 Pros & Cons
tips
3 Tips
Discover what tools recommends to grow your business!
Discover what books Alex recommends to grow your business!
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Hello! Who are you and what business did you start?

My name is Alex Shirley-Smith and I am the founder and inventor of Tentsile Tree Tents, the world’s first range of portable treehouses. This new category of product blurs the boundaries between play and adventure and combines the versatility of a hammock, with the comfort, security and multi-person occupancy of a tent.

We started out in 2013 with our flagship model Tree Tent, the Tentsile Stingray. A 3 Person, 4 Season, suspended tent that can be put up anywhere, by anyone. The tensioned structure can hold up to 880lbs / 400kg, but weighs just 21lbs / 9.5kg in the bag.

Our products offer a new way to experience the outdoors, in pure comfort and zero environmental footprint. There is no better way to hang out with your friends.

We were lucky enough to be able to start and grow this company with no capital investment. We made 2 Tentsile Stingrays in the beginning, we sold 2 and with that money, we made 5, then we sold 5 and made 10 and so on. In the first year we sold 50, the next year we sold 500, in the next year we sold 5000 units and they year after that we sold 17,000 Tree Tents!!

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