Business Idea

Start A Flip Flop Brand

About

Starting a flip flop brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell flip flops, or selling flip flops online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a flip flop brand ➜

Key stats

market size
$19.5B
revenue (monthly)
$188K
starting costs
$44.3K
gross margin
20%
avg product price
$4
time to build
10 months
growth
Advertising on social media
business model
E-Commerce
time investment
Side project

About

Starting a flip flop brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell flip flops, or selling flip flops online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a flip flop brand ➜

Key stats

market size
$19.5B
revenue (monthly)
$188K
starting costs
$44.3K
gross margin
20%
avg product price
$4

 

time to build
10 months
growth
Advertising on social media
business model
E-Commerce
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $550 $6,000
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
Retail Business Expenses $0 $16,150
Inventory Expenses $350 $14,750
Software Expenses $150 $3,044
Advertising & Marketing Costs $75 $5,286
Other Expenses $0 $800
Total Startup Costs $6,992 $81,680

Successful Businesses

Business URL Rank
Flipp flipp.com #34,117
TKEES tkees.com #42,591
FOCO foco.com #57,945
Ardene Canada ardene.com #62,720
Fit Flop fitflop.com #87,734
Minnetonka Moccasin minnetonkamoccasin.com #92,514
OluKai olukai.com #92,559
VIONIC vionicshoes.com #111,866
Flip Flops & Sandals us.havaianas.com #125,362
Flip Flops & Sandals havaianas.com #125,415
LANDFLIP.com landflip.com #139,086

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your flip flop brand becomes an integral piece of their every day lives.
Easy to encourage "impulse buy" In the flip flop brand, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.
Unlimited income potential With your flip flop brand, there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.
Amazing perks and discounts Working in the flip flop brand comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.
Predictable income stream With a flip flop brand, your income stream is typically predictable based on the number of customers you have signed up. This makes financial planning and outlooks much more seamless!
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Low margins The gross margins for your flip flop brand are typically around 20%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover In the flip flop brand, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a flip flop brand, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
High overhead expenses With starting a flip flop brand, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.
You may need to charge sales tax If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out [this article](https://www.thebalancesmb.com/do-i-need-to-collect-sales-taxes-in-my-state-398913)

Marketing Ideas

  • 1

    Word of mouth

    The most tried and true way to grow a flip flop brand is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 2

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to flip flop brand.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.