How We Pivoted And Improved Our E-commerce Business For Continuous Growth
This is a follow up story for Boomerangz Footwear. If you're interested in reading how they got started, published almost 6 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
G’day again! Brad here, the CFFO of Boomerangz Footwear! (CFFO stands for - Chief Flip Flop Officer - very important role.
We sell our interchangeable flip flops to customers all around the world via e-commerce channels and brick and mortar retailers.
We created (and patented) the boomerangz plug technology of our flip flops that are designed to minimize blowouts (when the straps break) but also means the bases and straps are interchangeable. This allows the customer to simply replace the straps if they break which extends the life of the product and means the customer doesn’t need to buy a new pair.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
