Cambridge Spectacle Co.

How We Started A $100K/Month D2C Eyewear Brand In A Crowded Market

May 16th, 2023
Ahmed Ejaz
$100K
revenue/mo
2
Founders
7
Employees
Cambridge Spectac...
from Birmingham, UK
started May 2021
$100,000
revenue/mo
2
Founders
7
Employees
market size
$118B
avg revenue (monthly)
$40.8K
starting costs
$18.9K
gross margin
43%
time to build
180 days
average product price
$196
growth channels
Word of mouth
business model
subscription
best tools
Instagram, Shopify, MailChimp
time investment
Full time
pros & cons
24 Pros & Cons
tips
3 Tips
Discover what tools recommends to grow your business!
platform
email
shipping
customer service
accounting
payments
analytics
design
stock images
freelance
podcast
Discover what books Ahmed recommends to grow your business!
Want more updates on Cambridge Spectacle Co.? Check out these stories:

Hello! Who are you, and what business did you start?

Hi, I’m Ahmed Ejaz, and I founded Cambridge Spectacle Co in the UK. We make high-quality glasses at fair prices by cutting out the designer fashion houses and making the spectacles ourselves with Optometrist expertise.

We sell our specs directly to consumers and through ASDA Opticians (formerly part of Walmart) whom we did a deal less than a year after we first had the idea for our company.

Since going live on ASDA shelves, we initially thought we had enough stock cover for seven months, it turned out that we were going to sell out of some models in six weeks! We are now fortifying our supply chain to meet the demand.

cambridge-spectacle

What's your backstory, and how did you come up with the idea?

I qualified as an Optometrist and remember working around the UK and doing eye exams. In between...

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