Start An Eye Care Business - Business Ideas

Updated: September 16th, 2022
Start An Eye Care Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Starting an eye care business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell , or selling online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
$38.8B
revenue (monthly)
$450K
starting costs
$17.8K
gross margin
80%
time to build
60 days
growth
SEO
business model
Advertising
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$6,900

Business Formation Fees

$600

$3,200

Equipment & Supply Expenses

$63

$200

Retail Business Expenses

$0

$7,200

Inventory Expenses

$300

$5,000

Vehicle Expenses

$0

$10,000

Training & Education Expenses

$0

$1,000

Advertising & Marketing Costs

$0

$1,200

Software Expenses

$0

$200

Website Costs

$13

$215

Food Business Expenses

$25

$500

Successful Businesses

Business URL Rank

Welcome to Specsavers Opticians

specsavers.co.uk

60,420

Welcome to Specsavers

specsavers.com.au

71,220

SPIE Homepage

spie.org

81,995

Optometry Practice Management & EHR software

eyefinity.com

109,692

EyeMed Vision Benefits

eyemed.com

117,081

II-VI Incorporated

ii-vi.com

153,348

Access Denied

opsm.com.au

177,511

Official Home Page : Bausch + Lomb

bausch.com

187,654

myeyedr

myeyedr.com

189,901

Eye Care Products & Professional Resources

jnjvisionpro.com

201,675

Opticians

specsavers.com

225,719

Pros & Cons

Pros Description

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Little startup costs required

The cost to start a eye care business costs significantly less money than most businesses, ranging anywhere from 62 to 35,615.

Rewarding work

Starting a eye care business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

No overhead costs

To get your eye care business started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

High margins

The gross margins for your eye care business are typically around 80%, which is considerably high and allows you to grow your business and manage costs easily.

Cons Description

Crowded Space

Competition is high when it comes to your eye care business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Work can be inconsistent

As a eye care business, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.

Isolation

Often times, as a eye care business, you typically work alone and do not have much face-to-face interaction with other team members.

No safety net

Typically, as a eye care business, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.

Niche Market

A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

You may need to charge sales tax

If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out this article

Marketing Ideas

  • 1

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜

  • 2

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

    Learn more about social media advertising ➜

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.